Authors
Search engines, social networking driving traffic to websites: Study?blur=25

In terms of driving traffic to a website, search engines rank first, social networking sites take the second position, while email services stand third.

Arwa Sultanali Nov 3, 2011 9:18 AM

Complete Wellbeing magazine celebrates its 5th anniversary?blur=25

After a not too encouraging launch in 2006, Complete Wellbeing magazine has reported a 30-35 per cent growth in circulation this year.

Arwa Sultanali Nov 2, 2011 9:27 AM

Shopping and classifieds top internet users’ list?blur=25

Shopping and classifieds now ranks sixth in terms of visit share as compared to its eighth rank last year, according to a survey by Experian Services India Pvt Ltd, which studied the online shopping trends in India.

Arwa Sultanali Nov 1, 2011 11:38 AM

Reporter’s Diary: Growing a little wiser, each day…?blur=25

Arwa Sultanali has slipped into her role of correspondent with e4m rather well. Have cracked the huge data of IRS 2011 Q2 results, she is now hungry for some more action…

Arwa Sultanali Oct 29, 2011 9:00 AM

 IRS 2011 Q2: New markets & fortifying base boost dailies' readership?blur=25

Leading dailies have seen substantial surge in readership over the last two years. Lintas Media Group & e4m analyse what contributed to this growth.

Arwa Sultanali Oct 28, 2011 5:03 PM

Time Out India Food Awards 2011 announced?blur=25

Paprika Media, which publishes Time Out Mumbai magazine, has invited restaurants and chefs from all over India to participate at the first ever Time Out India Food Awards.

Arwa Sultanali Oct 25, 2011 8:48 AM

Fortune India celebrates first anniversary?blur=25

The Indian edition of Fortune magazine has lined up a special anniversary issue as well as a Collector’s Edition as it celebrates its first anniversary.

Arwa Sultanali Oct 24, 2011 8:50 AM

 IRS 2011 Q2: Outlook remains glum for career/ education magazines?blur=25

Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh.

Arwa Sultanali Oct 21, 2011 9:15 AM

 IRS 2011 Q2: Kids’ magazines fail to attract young readers?blur=25

Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year.

Arwa Sultanali Oct 21, 2011 9:15 AM

 IRS 2011 Q2: Sports magazines see a slide in readership?blur=25

Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years.

Arwa Sultanali Oct 21, 2011 9:14 AM

 IRS 2011 Q2: Overall decline in readership for magazines?blur=25

Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year.

Arwa Sultanali Oct 20, 2011 11:28 AM

 IRS 2011 Q2: No cheer for women’s magazines; regional mags fall 14 pc over 2009 R1?blur=25

Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.

Arwa Sultanali Oct 19, 2011 8:23 AM

 IRS 2011 Q2: 7 out of top 10 dailies see growth in Chandigarh?blur=25

As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.

Arwa Sultanali Oct 17, 2011 10:39 AM

 IRS 2011 Q2: Decline story continues for dailies in Assam?blur=25

As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.

Arwa Sultanali Oct 17, 2011 10:37 AM

 IRS 2011 Q2: Mixed bag for dailies & magazines in Maharashtra?blur=25

Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.

Arwa Sultanali Oct 17, 2011 10:30 AM

Spatial Access turns 8; eyes expansion and to revamp ops?blur=25

Spatial Access, a company that looks at measuring all kinds of marketing investments, , has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.

Arwa Sultanali Oct 14, 2011 9:57 AM

 IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads?blur=25

Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.

Arwa Sultanali Oct 14, 2011 9:53 AM

 IRS 2011 Q2: Dailies see decline in Andhra; magazines mostly see growth?blur=25

Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.

Arwa Sultanali Oct 13, 2011 10:30 AM

 IRS 2011 Q2: It’s a decline story for dailies in Orissa?blur=25

As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.

Arwa Sultanali Oct 12, 2011 11:19 AM

 IRS 2011 Q2: Marathi dailies see decline in AIR in Mumbai?blur=25

Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.

Arwa Sultanali Oct 10, 2011 11:21 AM