In terms of driving traffic to a website, search engines rank first, social networking sites take the second position, while email services stand third.

Arwa Sultanali 03-November-2011

After a not too encouraging launch in 2006, Complete Wellbeing magazine has reported a 30-35 per cent growth in circulation this year.

Arwa Sultanali 02-November-2011

Shopping and classifieds now ranks sixth in terms of visit share as compared to its eighth rank last year, according to a survey by Experian Services India Pvt Ltd, which studied the online shopping trends in India.

Arwa Sultanali 01-November-2011

Arwa Sultanali has slipped into her role of correspondent with e4m rather well. Have cracked the huge data of IRS 2011 Q2 results, she is now hungry for some more action…

Arwa Sultanali 29-October-2011

Leading dailies have seen substantial surge in readership over the last two years. Lintas Media Group & e4m analyse what contributed to this growth.

Arwa Sultanali 28-October-2011

Paprika Media, which publishes Time Out Mumbai magazine, has invited restaurants and chefs from all over India to participate at the first ever Time Out India Food Awards.

Arwa Sultanali 25-October-2011

The Indian edition of Fortune magazine has lined up a special anniversary issue as well as a Collector’s Edition as it celebrates its first anniversary.

Arwa Sultanali 24-October-2011

Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh.

Arwa Sultanali 21-October-2011

Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year.

Arwa Sultanali 21-October-2011

Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years.

Arwa Sultanali 21-October-2011

Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year.

Arwa Sultanali 20-October-2011

Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.

Arwa Sultanali 19-October-2011

As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.

Arwa Sultanali 17-October-2011

As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.

Arwa Sultanali 17-October-2011

Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.

Arwa Sultanali 17-October-2011

Spatial Access, a company that looks at measuring all kinds of marketing investments, , has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.

Arwa Sultanali 14-October-2011

Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.

Arwa Sultanali 14-October-2011

Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.

Arwa Sultanali 13-October-2011

As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.

Arwa Sultanali 12-October-2011

Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.

Arwa Sultanali 10-October-2011