Authors

Apeksha reports on technology and the digital domain. She is a B.Tech graduate turned media professional with 6+ years of experience working in the broadcast industry as a business reporter and has done social media marketing.

Industry experts’ take on brand building through digital medium entirely

Apeksha Mishra 06-September-2018

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra 06-September-2018

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra 30-August-2018

Weekends with Subrat Kar, CEO & Co-Founder, Vidooly, seem like a lesson in work-life balance, mastering skills and indulging in leisure all at once

Apeksha Mishra 25-August-2018

The VP & Country Head-India, HMD Global said that it was a combination of brand, product & channel presence that contributed to their successful comeback

Apeksha Mishra 23-August-2018

Sean Ryu, VP, Balance Hero India, talks about the company's marketing strategy for its e-wallet True Balance

Apeksha Mishra 17-August-2018

Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference

Apeksha Mishra 14-August-2018

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

Apeksha Mishra 13-August-2018

Umang Bedi of Dailyhunt on the launch of their digital campaign based on a social message representing how deep-rooted language bias exists in India

Apeksha Mishra 09-August-2018

In an exclusive interview, Zomato’s new Business Head, Global Ad Sales, talks about his vision and mission to upscale the online food-ordering platform

Apeksha Mishra 09-August-2018

Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms

Apeksha Mishra 09-August-2018

Prime Minister Narendra Modi, BJP President Amit Shah and Congress President Rahul Gandhi among those who expressed condolence

Apeksha Mishra 08-August-2018

Campbell Brown, Head - News Partnerships, Facebook, spoke about reducing fake news and their participation with organizations to address news literacy in India at an event in Delhi

Apeksha Mishra 06-August-2018

Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achieve its goal.

Apeksha Mishra 03-August-2018

Experts take on how to woo consumers at the BW Marketing Whitebook Summit, 2018

Apeksha Mishra 30-July-2018

Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra 30-July-2018

Akshay Mathur of Tyroo says brands catering to e-commerce, gaming and OTT are the primary verticals to benefit directly from their partnership with Snapchat

Apeksha Mishra 26-July-2018

LinkedIn's biggest business in India is talent solutions, says the Country Manager, India & Head, Intl Product

Apeksha Mishra 25-July-2018

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