Authors

Annurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute MDI Gurgaon (Now its Gurugram), one of India's leading Business School. He is a first generation entrepreneur and after acquiring the iconic business media and magazine brand BW Businessworld. a 35 year strong media brand as well as most respected business publication in the country.

Vivid: Statutory warnings need more punch

Don’t just put up a statutory warning against tobacco use for the sake of it! Make it more effective, says Annurag Batra of exchange4media

Annurag Batra Oct 29, 2012 7:34 PM

Vivid: Paid news – innovation is key, not banishment

Paid news is as true as the day; innovation like Medianet is the answer, says Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group

Annurag Batra Oct 22, 2012 7:42 PM

Vivid: Indian media – A problem of plenty

Indian consumers are a confused lot as their minds are cluttered by unending multilingual media options, says Annurag Batra of exchange4media Group

Annurag Batra Oct 17, 2012 6:49 PM

Vivid: Industry stalwarts get a digital makeover

IAA’s Silicon Valley trip inspired & challenged Indian leaders, says Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group

Annurag Batra Oct 8, 2012 8:57 AM

Vivid: You owe us an apology Aseem

Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group shares his thoughts on the Aseem Trivedi debacle

Annurag Batra Sep 17, 2012 6:48 PM

Vivid: To have or not to have the Chief Enthusiastic Officer

Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group throws light on the ongoing debate of whether news channels need a CEO

Annurag Batra Jun 4, 2012 4:40 AM

Vivid: Square pegs in round holes? No, not really...

Professionals need to reinvent themselves, says Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group

Annurag Batra May 28, 2012 7:29 PM

Vivid: It takes two to tango

Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group delves on the key role that spouses play in building successful businesses

Annurag Batra May 21, 2012 11:36 PM

Vivid: Publishing tycoon-in-making’s life cut short

Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group shares some off-the-cuff thoughts through his weekly column Vivid

Annurag Batra May 14, 2012 8:27 PM

Media Mantras: From media trials to trials of media

At the slightest, faintest and most filmsy opportunity, the powers that run this country are stripping media organisations and accusing media professionals of lack of credibility, opinionated thought processes and sensational reporting. It’s a disturbing trend, feels Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group.

Annurag Batra Oct 11, 2011 8:50 AM