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Industry biggies compete for top spot at IMA 2014?blur=25

Brands from all industries, of all sizes and structures have entered themselves in this year's marketing battle

Ankur Singh Oct 31, 2014 8:01 AM

Dulux Paints gets a shade more aggressive, eyes double-digit growth?blur=25

The brand has launched three campaigns this year-the Velvet Touch, the Weather Shield, and the Super Clean campaign. This is the first time in over a decade that the company has advertised three brands in such quick succession

Ankur Singh Oct 30, 2014 8:13 AM

BMW drives home the present with new campaign?blur=25

In the new TVC created specifically for the Indian market, BMW exhorts Indians to stop worrying about the future and live for the moment

Ankur Singh Oct 29, 2014 7:49 AM

McDonald's dares its consumers with a "twist"?blur=25

McDonald's unveils 'Dare To Choose', a two-month campaign, daring consumers to try out its classic burgers with a twist

Ankur Singh Oct 28, 2014 7:56 AM

IMA pre-screening jury all set to begin entry evaluations?blur=25

In this phase of the two-stage judging process, the jury will look to reward innovation, strategic thinking, results and key outcomes that contributed value to organisations

Ankur Singh Oct 27, 2014 8:03 AM

The bitter aftertaste of Amul's social media war?blur=25

What could have been just another product complaint, has turned serious after a consumer used social media as platform to report a complaint about the brand’s milk quality

Ankur Singh Oct 27, 2014 7:51 AM

Pepsi scores a homerun with # GharWaliDiwali?blur=25

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media

Ankur Singh Oct 21, 2014 8:13 AM

E-tailers and retailers lock horns for fireworks in festive skies?blur=25

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

Is e-commerce ad ambush really working??blur=25

The mega e-tail sale of the festive season was driven by e-commerce players attempting to ambush each other on advertising mediums. What were the lessons learnt?

Ankur Singh Oct 17, 2014 8:03 AM

Smartphone advertising blitz to fire up Diwali?blur=25

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh Oct 16, 2014 7:58 AM

Entries galore at exchange4media's IMA 2014?blur=25

Brand Activation, Digital Marketing, Social Media, Mobile Marketing, New Brand, Product or Service Launch are proving to be the most popular categories for entries. 180 entries have already been received

Ankur Singh Oct 15, 2014 7:51 AM

Automakers struggle to strengthen sales this festive season?blur=25

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year

Ankur Singh Oct 14, 2014 8:04 AM

Flying Machine 'new cool' is an old idea?blur=25

The desi denim brand's latest TVC featuring Arjun Kapoor attempts to ride the star's appeal with women, but experts feel the commercial tries too hard to look "cool" and borrows heavily from the Axe campaign

Ankur Singh Oct 13, 2014 9:19 AM

Celebrity endorsements take a backseat this festive season?blur=25

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

Fiem Industries invites presentations for empanelment?blur=25

Leading advertising agencies have been invited by the automotive company that has diversified its portfolio

Ankur Singh Oct 10, 2014 8:55 AM

Are e-commerce players edging out traditional advertisers??blur=25

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Ankur Singh Oct 9, 2014 7:57 AM

Pepsi unbottles millennial spirit with #LiveItAbhi campaign?blur=25

The new TVC featuring Virat Kohli and Vijay Raaz celebrates Generation Y's ability to thrive under pressure, with a wink

Ankur Singh Oct 9, 2014 7:52 AM

Nescafé brews 50 stories of resolve for #ItAllStarts campaign?blur=25

The brand has used the stammering comic TVC to start a campaign on Twitter, asking its 15.6K followers to share stories of their resolve

Ankur Singh Oct 8, 2014 7:55 AM

Social media's 'Big Billion' lesson for Flipkart?blur=25

The e-commerce player's ambitious version of Black Friday sales crumbled under technical glitches and faced consumer flak for inflated prices and poor shopping experience

Ankur Singh Oct 7, 2014 8:01 AM

L’Oreal, Godrej, Colgate, Indigo top picks at IMA 2014: Prema Sagar?blur=25

Brand activation, revitalisation, extension and use of digital were some of the categories for Sagar, Principal and Founder, Genesis Burson-Marsteller and jury member, Indian Marketing Awards presented by exchange4media

Ankur Singh Oct 7, 2014 7:54 AM