In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands

Ankur Singh 01-December-2014

Tendulkar had offered his prayers, “Shocked to hear about Phil. Sad day for cricket. Deepest condolences to family, friends and well wishers. RIP #PhilipHughes.” TOI went ahead and printed RIP Sachin Tendulkar

Ankur Singh 29-November-2014

With a macro aim to create a one-of-its-kind fabric store, Snapdeal is hinting at a lot more of such partnerships going forward

Ankur Singh 28-November-2014

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh 27-November-2014

Integrated campaigns have been on the rise in recent years. With the evolution of technology and social, the line is thinning between all marketing methods, making them work in tandem with each other

Ankur Singh 25-November-2014

exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 presented by Hindustan Times & powered by Colors. The awards, to be held on December 12, will recognize the fact that marketing is critical for organic growth of a business

Ankur Singh 24-November-2014

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Ankur Singh 21-November-2014

The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies

Ankur Singh 20-November-2014

With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns

Ankur Singh 19-November-2014

The portal is aiming to continue leveraging new ways of promoting its assets through powerful properties

Ankur Singh 18-November-2014

Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service

Ankur Singh 17-November-2014

TAG Heuer has added Ranbir Kaboor as the second brand ambassador to its portfolio, The company aims to position itself as a youth-driven brand

Ankur Singh 13-November-2014

Snapdeal and Amazon kicked off their day-long shopping festivals on Tuesday with front page ads in top national dailies

Ankur Singh 12-November-2014

Indian brands battle it out to capture consumer attention by taking digs at each other

Ankur Singh 11-November-2014

Since its launch in January this year, Paytm's marketplace has grown 11 per cent month-on-month. It saw monthly transaction volume of 17 million last month

Ankur Singh 10-November-2014

While it is important to keep abreast of rapidly changing technology, it is also about knowing which solution fits what challenge, says Saraban, Leo Burnett's National Creative Director

Ankur Singh 07-November-2014

The company has launched a first-of-its-kind survey that aims to reveal India's perspective on some of the major challenges facing the nation

Ankur Singh 06-November-2014

Car owners and prospective buyers are reacting to the news concerning the safety in these cars

Ankur Singh 05-November-2014

While TVs and refrigerators have been top sellers for the brand, mobiles have been doing well with Indian consumers keen to pick up new technologies

Ankur Singh 04-November-2014

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh 03-November-2014