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Brand dilemma in the multi-screen consumer age

In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands

Ankur Singh Dec 1, 2014 8:03 AM

TOI’s “master” blunder: RIP Sachin Tendulkar

Tendulkar had offered his prayers, “Shocked to hear about Phil. Sad day for cricket. Deepest condolences to family, friends and well wishers. RIP #PhilipHughes.” TOI went ahead and printed RIP Sachin Tendulkar

Ankur Singh Nov 29, 2014 9:47 AM

Snapdeal forms exclusive tie-up with OCM Suitings

With a macro aim to create a one-of-its-kind fabric store, Snapdeal is hinting at a lot more of such partnerships going forward

Ankur Singh Nov 28, 2014 8:26 AM

Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh Nov 27, 2014 8:26 AM

Industry Trendspotting: Social drives integration of marketing, PR and customer service

Integrated campaigns have been on the rise in recent years. With the evolution of technology and social, the line is thinning between all marketing methods, making them work in tandem with each other

Ankur Singh Nov 25, 2014 8:25 AM

IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round

exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 presented by Hindustan Times & powered by Colors. The awards, to be held on December 12, will recognize the fact that marketing is critical for organic growth of a business

Ankur Singh Nov 24, 2014 8:31 AM

Brands tap social media to build efficient business models

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Ankur Singh Nov 21, 2014 8:00 AM

Marketers lap up re-targeting for screen-agnostic 'always-on' consumers

The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies

Ankur Singh Nov 20, 2014 7:55 AM

Diageo unbottles new campaigns for Smirnoff and VAT 69

With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns

Ankur Singh Nov 19, 2014 8:15 AM

India.com bets big on young readers

The portal is aiming to continue leveraging new ways of promoting its assets through powerful properties

Ankur Singh Nov 18, 2014 8:10 AM

Are brands struggling to cope with the social media challenge of customer service experience?

Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service

Ankur Singh Nov 17, 2014 7:59 AM

Tag Heuer to focus on consumer experience, target young buyers

TAG Heuer has added Ranbir Kaboor as the second brand ambassador to its portfolio, The company aims to position itself as a youth-driven brand

Ankur Singh Nov 13, 2014 8:01 AM

Amazon, Snapdeal begin second round of flash sale war

Snapdeal and Amazon kicked off their day-long shopping festivals on Tuesday with front page ads in top national dailies

Ankur Singh Nov 12, 2014 8:10 AM

Trendspotting: Brands leveraging competitors' unpopularity to win goodwill

Indian brands battle it out to capture consumer attention by taking digs at each other

Ankur Singh Nov 11, 2014 9:26 AM

Paytm targets $1 billion in transactions this fiscal, adds 2 million wallets per month

Since its launch in January this year, Paytm's marketplace has grown 11 per cent month-on-month. It saw monthly transaction volume of 17 million last month

Ankur Singh Nov 10, 2014 9:21 AM

Ads today not afraid of mirroring society, going beyond 30-sec visuals, says Sainath Saraban

While it is important to keep abreast of rapidly changing technology, it is also about knowing which solution fits what challenge, says Saraban, Leo Burnett's National Creative Director

Ankur Singh Nov 7, 2014 8:06 AM

Tata Capital unveils second phase of Do Right campaign

The company has launched a first-of-its-kind survey that aims to reveal India's perspective on some of the major challenges facing the nation

Ankur Singh Nov 6, 2014 7:54 AM

Maruti, Nissan face social media flak for crashing NCAP test

Car owners and prospective buyers are reacting to the news concerning the safety in these cars

Ankur Singh Nov 5, 2014 8:11 AM

LG increases marketing spends by 25 per cent, aims 30 per cent annual growth

While TVs and refrigerators have been top sellers for the brand, mobiles have been doing well with Indian consumers keen to pick up new technologies

Ankur Singh Nov 4, 2014 8:08 AM

Advertisers make the most of selfie interests

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh Nov 3, 2014 8:02 AM

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