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Flashback 2014: Brands' social media interactions garner positive buzz, improves brand image

We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions

Ankur Singh Dec 23, 2014 8:47 AM

Trendspotting: Redefining the role of media in a borderless world

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh Dec 22, 2014 8:02 AM

Microsoft's MixRadio joins hands with LINE

MixRadio will continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones

Ankur Singh Dec 19, 2014 8:14 AM

Flashback 2014: The rise of e-commerce ad players

Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year

Ankur Singh Dec 19, 2014 8:13 AM

Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh Dec 18, 2014 8:08 AM

Flashback 2014: The year saw the coming of age of social media

Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by

Ankur Singh Dec 17, 2014 8:09 AM

The who's who of the marketing fraternity attend IMA 2014

The attendees of the awards night lauded exchange4media's stellar initiative. Here's what the industry leaders had to say about IMA 2014

Ankur Singh Dec 16, 2014 8:14 AM

Winners speak @IMA 2014

Maruti Suzuki's Sanjeev Handa, Idea's Sashi Shankar, Intel's Sandeep Aurora, and PHD's Jyoti Bansal share the experience of winning at Indian Marketing Awards 2014

Ankur Singh Dec 16, 2014 8:11 AM

 Indian Marketing Awards 2014 winners announced

The awards spanned across 10 categories and were decided by an eminent jury of 12 industry specialists

Ankur Singh Dec 15, 2014 9:59 AM

 Sashi Shankar named India’s most influential CMO at IMA, 2014

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

Panel deciphers brand loyalty in the digital era @IMA, 2014

exchange4media hosted a panel discussion at the Indian Marketing Awards 2014—presented by Hindustan Times and powered by Colors, on Friday. Prema Sagar from Genesis Burson-Marsteller, Apurva Chamaria from HCL, Shantanu Bhanja from Hindustan Times, Sandeep Aurora from Intel, and Vivek Sharma from Phillips were part of the panel

Ankur Singh Dec 15, 2014 8:08 AM

IMA 2014 awards night; MoS I&B Colonel Rajyavardhan Rathore to felicitate winners

The minister will be present to release the "Most Influential CMO List" and felicitate the IMA 2014 award winners

Ankur Singh Dec 12, 2014 7:57 AM

Uber in the middle of social media whirlwind

Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week

Ankur Singh Dec 11, 2014 7:52 AM

IMA 2014: Industry bigwigs all set to award marketing excellence

Jury members share their expectations of the stellar event. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business

Ankur Singh Dec 11, 2014 7:48 AM

Google Online Shopping Festival kicks off today

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh Dec 10, 2014 7:53 AM

e4m

In an exclusive interaction with exchange4media, Shveta Singh, Head – Digital Planning, Brand & Media Strategy

Ankur Singh Dec 9, 2014 8:09 AM

Tumblr, Instagram, Pinterest overtake Facebook’s growth numbers

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh Dec 5, 2014 7:58 AM

Snapchat fastest growing app, holds 9% market share in India

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh Dec 4, 2014 7:49 AM

WhatsApp top messaging app in India; WeChat takes global lead

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh Dec 3, 2014 7:58 AM

Trendspotting: The rise of e-commerce sales on mobile

With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable

Ankur Singh Dec 2, 2014 8:06 AM

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