We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions

Ankur Singh 23-December-2014

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh 22-December-2014

MixRadio will continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones

Ankur Singh 19-December-2014

Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year

Ankur Singh 19-December-2014

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh 18-December-2014

Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by

Ankur Singh 17-December-2014

The attendees of the awards night lauded exchange4media's stellar initiative. Here's what the industry leaders had to say about IMA 2014

Ankur Singh 16-December-2014

Maruti Suzuki's Sanjeev Handa, Idea's Sashi Shankar, Intel's Sandeep Aurora, and PHD's Jyoti Bansal share the experience of winning at Indian Marketing Awards 2014

Ankur Singh 16-December-2014

The awards spanned across 10 categories and were decided by an eminent jury of 12 industry specialists

Ankur Singh 15-December-2014

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh 15-December-2014

exchange4media hosted a panel discussion at the Indian Marketing Awards 2014—presented by Hindustan Times and powered by Colors, on Friday. Prema Sagar from Genesis Burson-Marsteller, Apurva Chamaria from HCL, Shantanu Bhanja from Hindustan Times, Sandeep Aurora from Intel, and Vivek Sharma from Phillips were part of the panel

Ankur Singh 15-December-2014

The minister will be present to release the "Most Influential CMO List" and felicitate the IMA 2014 award winners

Ankur Singh 12-December-2014

Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week

Ankur Singh 11-December-2014

Jury members share their expectations of the stellar event. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business

Ankur Singh 11-December-2014

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh 10-December-2014

In an exclusive interaction with exchange4media, Shveta Singh, Head – Digital Planning, Brand & Media Strategy

Ankur Singh 09-December-2014

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh 05-December-2014

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh 04-December-2014

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh 03-December-2014

With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable

Ankur Singh 02-December-2014