Authors
Top 5 Super Bowl ads that went viral this year

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. exchange4media picks out the best ads of this year's Super Bowl

Ankur Singh Feb 5, 2015 8:05 AM

We are looking at growth that runs parallel to the success story of SMEs: Manav Sethi

Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector

Ankur Singh Feb 4, 2015 10:22 AM

Trendspotting: Brands to optimize mobile affiliate tracking to lure customers

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh Feb 4, 2015 9:24 AM

We are looking at growth that runs parallel to the success story of SMEs: Manav Sethi

Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector

Ankur Singh Feb 4, 2015 9:02 AM

HDFC Life's new campaign strikes an emotional chord

The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"

Ankur Singh Feb 4, 2015 8:42 AM

NewsNext 2015: Is profitability in the news business possible?

In a heated panel discussion at exchange4media's NewsNext 2015, Arnab Goswami, Editor-in-Chief, Times Now, Salil Kapoor, COO, Dish TV, Shachindra Nath, Group CEO, Religare Enterprises, Anita Nayyar, CEO, Havas Media Group, and Ashish Kashyap, Founder & CEO, ibibo Group debate over the business of news, and what can be done to make it profitable

Ankur Singh Feb 2, 2015 8:14 AM

Indian media has an absolute mania for breaking news: Sir Mark Tully

In a special address to the gathering at exchange4media's annual conference NEWSNEXT 2015, Sir Mark Tully, Former Bureau Chief of BBC shared his views on the way news is reported on Indian television

Ankur Singh Jan 31, 2015 9:59 AM

Ad blockers on the rise, digital advertisers in India emphasize on content

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh Jan 30, 2015 8:21 AM

Republic Day ad war: e-commerce players leave no stone unturned this year

Though traditional players went all out like each year, it was e-commerce sale advertisements that were all over newspapers, TV, and digital/social media

Ankur Singh Jan 28, 2015 9:06 AM

JWT gives Tata AIA Life a brand makeover

Part of a three-phased integrated campaign that includes a series of light-hearted films, 'Daddy aur Zooey' marks the launch of a bigger brand philosophy-'making good happen'

Ankur Singh Jan 22, 2015 9:02 AM

Pitch CMO Summit 2015 to focus on innovation in marketing

The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment

Ankur Singh Jan 22, 2015 8:59 AM

Internet-driven economy to grow by Rs 10 trillion in 3 years: IAMAI report

About half the population in the nation will be online in the next three years, irrespective of the demographic

Ankur Singh Jan 19, 2015 8:17 AM

Dabur Vatika cancer awareness ad kicks off first viral digital campaign of 2015

To salute the undying spirit of cancer survivors, Dabur Vatika has launched this year's first long-format emotional ad campaign for its natural hair care brand; other brands are not far behind

Ankur Singh Jan 16, 2015 8:43 AM

Programmatic targeting of content to gain foothold in 2015

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

Ankur Singh Jan 15, 2015 8:41 AM

Idea Cellular's IIN "idea" faces flak on social media

The brand has not received the kind of response it expected out of the ambitious campaign. Social media is abuzz with parodies and mocking trolls about the latest string of

Ankur Singh Jan 14, 2015 8:01 AM

2015 Digital Challenge: The case of content marketing spends and measurable ROI

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Amazon pips Flipkart, Snapdeal to become top e-tailer

Flipkart ranked second, and Snapdeal third in the list, followed by Myntra, Jabong and Shopclues, according to Cashkaro's People's Choice Survey that covered 2,000 online shoppers

Ankur Singh Jan 6, 2015 8:37 AM

2015 Trendspotting: Mobile travel bookings to drive industry growth

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

Ankur Singh Jan 5, 2015 8:23 AM

There’s a need to vehemently safeguard the traditional ATL business: Prantik Dutta

The essence of a press ad, the communicative possibilities of a print poster offer an organic earthiness as compared to the synthetic framework of the digital world, says Prantik Dutta, Vice President, Creative Support and Production, Cheil India

Ankur Singh Dec 31, 2014 7:51 AM

Digital marketing biggest challenge and opportunity for brands in 2014

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Advertisment

Advertisment

Advertisment

Advertisment