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"Turbo charging digital top priority at Unilever" Rahul Welde

As digital is increasingly becoming the centre of all businesses, ad:tech 2015 began with a keynote address by Rahul Welde, Vice President – Media for Asia, Africa, Middle East, Turkey and Russia, at Unilever on ‘Crafting brands for life in a connected world’

Ankur Singh Mar 20, 2015 8:47 AM

"Principle reality is that consumer has the control" Gowthaman Ragothaman

In his keynote address at ad:tech 2015, Gowthaman Ragothaman, COO Mindshare Asia Pacific, spoke about the trends shaping the media industry

Ankur Singh Mar 20, 2015 8:36 AM

LG India targets revenues of Rs 24,000 crore

This year, the brand is targeting a growth of 25 per cent and will invest Rs 1000 crore in marketing and research

Ankur Singh Mar 19, 2015 8:15 AM

Brands swarm to Twitter for a piece of World Cup action

Since the ICC World Cup commenced, some brands have maintained their positioning, and strengthened their campaigns on social media. exchange4media takes you through the top brand campaigns on Twitter this cricketing season

Ankur Singh Mar 18, 2015 8:17 AM

Trendspotting: E-commerce players top social media engagement charts

Brands are increasingly becoming vulnerable to social media conversations that cannot be controlled. Where some brands are making headway in listening to conversations, and acting on them efficiently, others are still learning the tricks of the new trade

Ankur Singh Mar 16, 2015 8:35 AM

Embrace disruptions to stay relevant in future, says Yannick Bolloré

At exchange4media- hosted IMPACT One-on-One, Vir Sanghvi and Havas' Yannick Bolloré talk about how media landscape has changed, the mistake of sitting in a comfort zone and how disruption should be treated as an opportunity, and not as a challenge

Ankur Singh Mar 12, 2015 8:38 AM

India most critical growth market for Motorola

Motorola is tapping native advertising opportunity and marketing products on all possible channels, keeping social media and digital at the centre of it all

Ankur Singh Mar 11, 2015 8:13 AM

Star Sports Mauka ads lead Twitter conversations

Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched

Ankur Singh Mar 10, 2015 8:04 AM

Women's Day beats Holi sale promotions this year

With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions

Ankur Singh Mar 9, 2015 8:08 AM

MAMA Lab India finishes ethnographic study across 12 cities

MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days

Ankur Singh Mar 5, 2015 8:01 AM

Union Budget 2015: Step in the right direction, says India Inc

Brand heads from across sectors view Union Budget as progressive and balanced, appreciating the govt’s commitment to increasing investment, tax reforms, Make In India push, and infrastructure enhancement

Ankur Singh Mar 4, 2015 8:51 AM

Union Budget 2015: E-commerce start-ups get the much needed push

Entrepreneurs believe the Budget will mark the dawn of a new era of higher growth in the online start-up and e-commerce industry

Ankur Singh Mar 3, 2015 9:01 AM

Union Budget 2015: Easier brand entry, raising advertising standards, cyber budgets need of the hour

N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player

Ankur Singh Feb 27, 2015 8:07 AM

Amazon, Flipkart indulge in friendly banter

An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands

Ankur Singh Feb 26, 2015 8:42 AM

Star Sports' #MaukePeChauka campaign's "sporting" spirit goes viral

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh Feb 25, 2015 8:24 AM

Star Sports' and Fevikwik's World Cup ads win audience nod

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

Trendspotting: Insurance players bullish on advertising in 2015

Within a span of 40 days since the start of 2015, four large insurance players have come out with elaborate TVCs

Ankur Singh Feb 13, 2015 8:09 AM

Is AIB Knockout issue unnecessarily overblown?

In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space

Ankur Singh Feb 11, 2015 9:13 AM

Wrigley's Orbit launches new TVC today

Brand Ambassador, Deepika Padukone, breaks up with sandwich and promotes 'Eat Drink Chew' in the new TVC

Ankur Singh Feb 11, 2015 8:36 AM

Are GroupM's digital projections on the mark?

As per GroupM's in-depth research of Indian media ad spends, digital media continues to show the maximum growth at 37% in 2015. exchange4media elicits opinion on digital growth

Ankur Singh Feb 9, 2015 9:26 AM

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