As digital is increasingly becoming the centre of all businesses, ad:tech 2015 began with a keynote address by Rahul Welde, Vice President – Media for Asia, Africa, Middle East, Turkey and Russia, at Unilever on ‘Crafting brands for life in a connected world’

Ankur Singh 20-March-2015

In his keynote address at ad:tech 2015, Gowthaman Ragothaman, COO Mindshare Asia Pacific, spoke about the trends shaping the media industry

Ankur Singh 20-March-2015

This year, the brand is targeting a growth of 25 per cent and will invest Rs 1000 crore in marketing and research

Ankur Singh 19-March-2015

Since the ICC World Cup commenced, some brands have maintained their positioning, and strengthened their campaigns on social media. exchange4media takes you through the top brand campaigns on Twitter this cricketing season

Ankur Singh 18-March-2015

Brands are increasingly becoming vulnerable to social media conversations that cannot be controlled. Where some brands are making headway in listening to conversations, and acting on them efficiently, others are still learning the tricks of the new trade

Ankur Singh 16-March-2015

At exchange4media- hosted IMPACT One-on-One, Vir Sanghvi and Havas' Yannick Bolloré talk about how media landscape has changed, the mistake of sitting in a comfort zone and how disruption should be treated as an opportunity, and not as a challenge

Ankur Singh 12-March-2015

Motorola is tapping native advertising opportunity and marketing products on all possible channels, keeping social media and digital at the centre of it all

Ankur Singh 11-March-2015

Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched

Ankur Singh 10-March-2015

With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions

Ankur Singh 09-March-2015

MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days

Ankur Singh 05-March-2015

Brand heads from across sectors view Union Budget as progressive and balanced, appreciating the govt’s commitment to increasing investment, tax reforms, Make In India push, and infrastructure enhancement

Ankur Singh 04-March-2015

Entrepreneurs believe the Budget will mark the dawn of a new era of higher growth in the online start-up and e-commerce industry

Ankur Singh 03-March-2015

N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player

Ankur Singh 27-February-2015

An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands

Ankur Singh 26-February-2015

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh 25-February-2015

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh 20-February-2015

Within a span of 40 days since the start of 2015, four large insurance players have come out with elaborate TVCs

Ankur Singh 13-February-2015

In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space

Ankur Singh 11-February-2015

Brand Ambassador, Deepika Padukone, breaks up with sandwich and promotes 'Eat Drink Chew' in the new TVC

Ankur Singh 11-February-2015

As per GroupM's in-depth research of Indian media ad spends, digital media continues to show the maximum growth at 37% in 2015. exchange4media elicits opinion on digital growth

Ankur Singh 09-February-2015