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Maggi under scanner for high quantities of MSG and lead; reactions pour on Twitter

After performing some tests on Maggi, the Food Safety and Drug Administration (FSDA) found out it has monosodium glutamate (MSG) and lead in more than permissible limits. Consumers took to Twitter as soon as reports of Maggi's so-called truth came out

Ankur Singh May 19, 2015 8:15 AM

TaxiForSure gets digital push, repositions itself with 3 new campaigns

Since Ola acquired TaxiForSure, the brand has launched three major digital campaigns, positioning itself as a digitally-driven brand. Arvind Singhal, CEO, TaxiForSure talks about the brand's repositioning exercise, plans and growth targets for the new financial year

Ankur Singh May 15, 2015 8:09 AM

Has Indian media learnt anything from the #GoHomeIndianMedia fiasco?

From tweets by outraged citizens voicing concerns over the coverage being insensitive (yet again), to it being inaccurate, Twitter hasn’t stopped buzzing since another earthquake struck Nepal on Tuesday

Ankur Singh May 13, 2015 8:45 AM

Ford kick-starts pre-launch experiential campaign for Figo Aspire anchored by Farhan Akhtar

The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential consumer campaign - What Drives You

Ankur Singh May 13, 2015 8:34 AM

Myntra goes big on all-mobile transition, announces date

This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day

Ankur Singh May 11, 2015 8:22 AM

Amul publishes 18 ads in a month, goes aggressive on social media

Amul has upped the ante on its creative aggression on social media. In April, the brand created 18 topical ads and published them on its social media handles-all shared across the web

Ankur Singh May 8, 2015 9:25 AM

Pinterest goes the Facebook way: makes it easier for brands to buy ads

Pinterest has launched Marketing Developer Partners (MDP), a programme that helps businesses optimise and scale their Pinterest marketing and improves Pinterest for its users

Ankur Singh May 6, 2015 9:03 AM

Vodafone, Hotstar, Kingfisher top Twitter brand engagement charts in IPL 8

Using an aggregate of Re-Tweets, Favourites and Replies, the site has created a Twitter IPL Advertiser Index to acknowledge the top 5 brands that have excelled in the opening weeks of the tournament

Ankur Singh May 6, 2015 8:28 AM

Himalaya launches two new campaigns; focuses on experiential & digital marketing

Rajesh Krishnamurthy – Business Head, Consumer Product Division at Himalaya Drug Company on the brand’s positioning and targets for the year

Ankur Singh May 4, 2015 8:47 AM

MakeMyTrip repositions marketing plan, launches new campaign

"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large," says Saujanya Shrivastava, CMO, MakeMyTrip

Ankur Singh Apr 28, 2015 8:24 AM

Net Neutrality: 'Sabka Internet' initiative: COAI pushes for 'healthy debate' on net neutrality vs net equality

COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality

Ankur Singh Apr 27, 2015 8:28 AM

Hyundai's new campaign goes viral, sets world record

The campaign ‘A Message To Space’ has been officially recognized as ‘The Largest Tire Track Image’ ever by Guinness World Records

Ankur Singh Apr 24, 2015 8:12 AM

Good clients result in good agencies: Jeremy Caplin

“A client-agency relationship must be a true partnership, moving as far away as possible from the 'master & servant' approach typical of customer/supplier set-ups,” says Jeremy Caplin, CEO, Aprais

Ankur Singh Apr 23, 2015 9:12 AM

Net Neutrality: Social media puts a hilarious spin on net neutrality

We take you through some of the best creative enterprises on social media that address the issue of net neutrality while tickling the funny bone

Ankur Singh Apr 21, 2015 8:16 AM

Is it time for Dove to revamp its 10-year-old campaign?

Even though many on social media appreciate Dove's recent effort to promote self esteem in women with a guerrilla social experiment campaign called “Choose Beautiful”, others question the sincerity of a brand which depends on women purchasing products to make themselves more "beautiful"

Ankur Singh Apr 20, 2015 8:57 AM

Facebook aids brands to unlock power of personal storytelling

Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices for high-growth countries by developing campaigns tailored to the people in each country and the devices they use to experience Facebook

Ankur Singh Apr 15, 2015 8:45 AM

Trendspotting: Video advertising becoming a high-growth medium to promote brand story

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh Apr 14, 2015 8:45 AM

M-commerce to prove game-changer for e-commerce, say experts

As the number of devices increases, recent trends suggest that we will only see mobile become more integral to business. Companies that make their inventories easy to browse

Ankur Singh Apr 9, 2015 9:01 AM

Trendspotting: Mobile, digital prove game-changers in performance marketing

India is witnessing game-changing trends in search which will be dominated by digital and mobile. More advertisers as well as social media platforms are realizing that a strong

Ankur Singh Apr 1, 2015 8:44 AM

Relevance key for brands to drive conversations: Industry experts

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Ankur Singh Mar 31, 2015 8:59 AM

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