At the unveiling of the 11th edition of Businessworld Marketing Whitebook, the spirited keynote session "Gearing up for the consumer-first world" with Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics-from consumer outlook in India to its effects on businesses
It is being pitted as the first Indian advertisement to feature a lesbian relationship. However, Twitterati soon caught on to the "India’s first lesbian ad" falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013
Madhuri Dixit, who is the current face of the brand, was first to get Haridwar Food and Drug Administration's notice for claims made about the nutritional value of Maggi in the advertisement. Amitabh Bachchan and Preity Zinta too have been dragged in this brand "soup"
With 300 hours of video now uploaded every minute, YouTube has triggered the rise of influential media hubs that supplied free content. To ring in its 10th anniversary, YouTube devoted the entire month of May to celebrating everything that makes the video-sharing site what it is today
"Globally, more than half of the people prefer global brands, but in India it is less than half," says Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, as she reveals insights on India from a worldwide survey of public sentiment 'The Truth About Global Brands'