Authors
Activists trash HUL clarifications on Kodaikanal issue, rap video views multiply by the day

In response to our story on Tuesday, Shweta Narayan, Coordinator at Community Environmental Monitoring, shared a detailed rebuttal to HUL's response

Ankur Singh Aug 7, 2015 8:01 AM

Fortune compares Sir Martin Sorrell with Warren Buffet, editorial goes viral

As Norman Pearlstine filled in for Fortune Editor Alan Murray for two weeks, the top editor of Time Inc. saw his editorial ‘Why WPP's annual report is a Buffett-esque read’ go viral on social media

Ankur Singh Aug 6, 2015 9:12 AM

Our marketing efforts are designed keeping mobile as a top priority: Neeraj Kakkar

“Paper Boat was born in the digital age and like most of the kids of this generation, early digital adaptation is in the DNA of the brand,” says Kakkar, Founder and CEO of Hector Beverages, as he shares insights behind Paper Boat’s new campaign and marketing plans

Ankur Singh Aug 6, 2015 8:17 AM

As Kodaikanal rap video goes viral, HUL breaks silence

exchange4media reached out to HUL to seek their response to the nature of allegations regarding the company’s mercury contamination of Kodaikanal. An HUL company spokesperson said, the safety of all our employees is our number one priority

Ankur Singh Aug 4, 2015 8:26 AM

In native advertising, you have to blend in to successfully stand out: Gurmit Singh

“We expect appetite for native advertising to grow, with advertisers seeing this format as a powerful tool in their arsenal, to engage their audiences and stand out in the clutter,” says Gurmit Singh, Vice President & Managing Director, Yahoo India, as he talks about how far native advertising has come in India

Ankur Singh Aug 3, 2015 8:14 AM

Flipkart goes the Snapdeal way, focuses on targeting sellers

Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products

Ankur Singh Jul 31, 2015 8:11 AM

Microsoft launches Windows 10, focuses on multi-screen platforms

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

Ankur Singh Jul 30, 2015 8:07 AM

Trendspotting: e-commerce players apprehensive about app-only approach

Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium

Ankur Singh Jul 29, 2015 9:31 AM

As social media drives online travel industry, ad budget allocation poses biggest challenge

Social media is driving digital conversations in the tourism and hospitality industry. The main drivers of the market are increased digitization, mobile adoption and international expansion. Industry experts shed light on key challenges faced by the industry

Ankur Singh Jul 27, 2015 8:08 AM

Trendspotting: As m-commerce rises, industry battles out key hurdles

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

Apple enters Indian ad scape, creates first-ever TVC for Indian consumers

Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. The iPhone 6 advertisement has gone viral on social media

Ankur Singh Jul 23, 2015 8:18 AM

Yatra.com bets big on digital with social marketing campaign #ReliveHappiness

Yatra.com has been on its toes with creating several advertising campaigns on all platforms to promote travel, and the brand. The website has received over 150 entries for this campaign,

Ankur Singh Jul 21, 2015 9:35 AM

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 10:39 AM

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 8:11 AM

Liril relaunch takes us back to our roots: Unilever

After a five-year hiatus, Liril has made a come-back with its trademark ad. The media mix for the campaign is being led by TV and print with an additional impetus being planned on digital media

Ankur Singh Jul 17, 2015 8:21 AM

Snapdeal unveils app-only marketplace ‘Shopo’, targets 1 million SMBs within 1 year

After Paytm, Snapdeal has launched a new app called Shopo, a zero-commission marketplace which lets sellers register for free and interact with buyers via chat messages. Snapdeal had acquired Shopo in mid-2013 for an undisclosed amount

Ankur Singh Jul 16, 2015 8:10 AM

Amazon to launch Prime Day Sale as it turns 20; speculations on what’s in store for Indian buyers

The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country

Ankur Singh Jul 14, 2015 8:29 AM

Ola, Uber trigger heated debate on Twitter over promotional campaigns, turn hostile

Both brands have been stepping on each others’ toes in terms of promotional offers. After being accused of imitating Uber’s earlier campaign, Twitter debate between Ola and Uber got ugly

Ankur Singh Jul 7, 2015 8:10 AM

Trendspotting: Is Yahoo set to change search engine landscape?

Yahoo has been running small tests with a variety of partners including Google and similar search providers. Until recently, Yahoo depended on Microsoft's Bing for its search results. However, Yahoo has renegotiated the deal, and has opened up the possibility to try other search partners

Ankur Singh Jul 6, 2015 7:53 AM

Despite rise of Brand Bharat, India is still far away from becoming superpower, say marketers

In a session moderated by Gurbir Singh, Executive Editor, BW Businessworld, at the launch of Businessworld Marketing Whitebook, Volvo's Kamal Bali and Max Life Insurance's Rajesh Sud talked about how Brand Bharat is gaining momentum outside the country as much as it is within India

Ankur Singh Jul 3, 2015 8:03 AM

Advertisment

Advertisment

Advertisment

Advertisment