Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

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Zomato’s reply to a man who asked for order cancellation as the designated rider was a "non Hindu" is winning the internet, and hearts of everyone

Anjali Thakur & Nafisa Shaheen Aug 1, 2019 8:36 AM

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Brands are using in-cinema advertising to gain the attention of the audience, which is usually not distracted by cell phones and social media in movie theatres

Anjali Thakur Aug 1, 2019 7:10 AM

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Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more

Anjali Thakur Jul 31, 2019 8:59 AM

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The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

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Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

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The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets

Anjali Thakur Jul 23, 2019 8:24 AM

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Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts

Anjali Thakur Jul 22, 2019 8:41 AM

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Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19

Anjali Thakur Jul 17, 2019 7:44 AM

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Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

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Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward

Anjali Thakur Jul 15, 2019 8:20 AM

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Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career 

Anjali Thakur Jul 12, 2019 8:38 AM

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Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'

Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM

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Industry experts share their insights on what led to the jump in spends by the government in the OOH medium

Anjali Thakur Jul 10, 2019 8:28 AM

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While some say any data that's convertible into intelligence is welcome, others feel BARC should have consulted the stakeholders

Anjali Thakur Jul 9, 2019 8:10 AM

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Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns

Anjali Thakur Jun 27, 2019 8:43 AM

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Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur Jun 26, 2019 8:46 AM

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Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online

Anjali Thakur Jun 25, 2019 8:43 AM

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According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur Jun 25, 2019 8:32 AM

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The logo of ‘Red Indies' was launched in Delhi on World Music Day on Friday

Anjali Thakur Jun 22, 2019 12:24 PM

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This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day

Anjali Thakur Jun 21, 2019 9:29 AM