Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

OnePlus TV?blur=25

OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India

Anjali Thakur Oct 3, 2019 8:33 AM

AAP transit OOH?blur=25

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

McDonalds India?blur=25

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

RachnaLokhande?blur=25

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

OOH?blur=25

OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience

Anjali Thakur Sep 13, 2019 8:23 AM

Uber OOH?blur=25

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

Subrat Kar, Vidooly?blur=25

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

Shemaroo OOH?blur=25

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app

Anjali Thakur Sep 4, 2019 8:10 AM

OOH?blur=25

The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles

Anjali Thakur Sep 3, 2019 8:25 AM

Sacred Games hoarding?blur=25

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

OOH?blur=25

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

SatishNS?blur=25

Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore

Anjali Thakur Aug 28, 2019 8:36 AM

Fabian Cowan?blur=25

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Pallavi Singh, SPPL?blur=25

Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand

Anjali Thakur Aug 22, 2019 7:57 AM

Sale?blur=25

As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri

Anjali Thakur & Nafisa Shaheen Aug 21, 2019 9:14 AM

theatre?blur=25

What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?

Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM

AmanNanda?blur=25

Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign

Anjali Thakur Aug 9, 2019 8:21 AM

DipankarChatterjee?blur=25

The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure

Anjali Thakur Aug 7, 2019 8:41 AM

Chandramouli Reddy?blur=25

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM