Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Kantar?blur=25

According to The Reykjavik Index for Leadership survey, India’s acceptability of both men and women in leadership positions for defence is higher than the global average

Anjali Thakur Feb 28, 2020 8:34 AM

Century OOH logo?blur=25

Ranchi Airport, for the first time, has been tendered for advertising rights, confirmed Shashi Kumar Chaudhary, founder, Century OOH

Anjali Thakur Feb 26, 2020 1:31 PM

Mahendra Dev Dixit?blur=25

In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more

Anjali Thakur Feb 24, 2020 1:46 PM

Shruti Gupta, OkCupid?blur=25

Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app

Anjali Thakur Feb 19, 2020 8:29 AM

Monik Madhwani, Woohoo screens?blur=25

Madhwani, Co-founder, Woohoo Screens, shares about the brand's journey and how DOOH has helped the brand reach its targets

Anjali Thakur Feb 14, 2020 3:50 PM

Gour Gupta Tribes?blur=25

Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020

Anjali Thakur Feb 10, 2020 8:41 AM

Tribes?blur=25

The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner

Anjali Thakur Feb 6, 2020 8:22 AM

Urban Company?blur=25

In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year

Anjali Thakur Feb 3, 2020 8:29 AM

Taxitop Media?blur=25

Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company

Anjali Thakur Jan 29, 2020 8:38 AM

Shashi Kumar Chaudhary Century OOH?blur=25

Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India

Anjali Thakur Jan 28, 2020 8:52 AM

Instagram?blur=25

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Zee5?blur=25

CEO Katial lists the factors - from hyper-personalisation to AI - that could drive OTT players in 2020

Anjali Thakur Jan 23, 2020 7:44 AM

Odisha Tourism campaign?blur=25

The state is utilising all avenues of marketing & advertising such as digital, OOH, Radio, TV, social media to promote the latest campaign

Anjali Thakur Jan 22, 2020 10:44 AM

MS Dhoni?blur=25

With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain

Anjali Thakur Jan 21, 2020 9:19 AM

Sanil Jain, CupShup?blur=25

Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems

Anjali Thakur Jan 16, 2020 9:20 AM

Elections?blur=25

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

Rishabh Mehta?blur=25

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM

Charanjeet Singh Arora, co-ceo, Kinetic India?blur=25

The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India

Anjali Thakur Jan 7, 2020 8:36 AM

Gautam Bhirani?blur=25

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

Jumanji The Next Level OOH?blur=25

Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs

Anjali Thakur Dec 30, 2019 8:07 AM