Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019

Anjali Thakur 30-May-2019

In the first half of 2019, Hollywood releases like ‘Avengers: Endgame’, ‘John Wick: Chapter 3’ and ‘Aladdin’ ruled Box Offices in India, say trade analysts

Anjali Thakur 29-May-2019

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur 27-May-2019

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur 17-May-2019

Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition

Anjali Thakur 16-May-2019

Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts 

Anjali Thakur 15-May-2019

To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center

Anjali Thakur 14-May-2019

Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can

Anjali Thakur 13-May-2019

From Rajnigandha Pearls to Lavie, Manyavar Mohey and Colgate, the Bollywood star has several endorsements in her kitty

Anjali Thakur 02-May-2019

The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media

Anjali Thakur 02-May-2019

Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur 30-April-2019

Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times

Anjali Thakur 29-April-2019

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur 24-April-2019

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur 24-April-2019

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur 23-April-2019

Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur 18-April-2019

Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more

Anjali Thakur 16-April-2019

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur 15-April-2019

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur 08-April-2019

Chakrabarti, Managing Director at Faber-Castell spoke about the company’s journey in the Indian market, their latest campaign and more

Anjali Thakur 02-April-2019

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