Guest Article:<br>One size cannot fit all: Anant Nath, Director, Delhi Press?blur=25

For a long time now, publishers across the board have raised questions regarding the credibility of the process of data collection and analysis for the Indian Readership Survey, much of which continues to remain shrouded in mystery. By converting survey findings into quarterly affairs, the negative impacts of their research methodology and analysis will do far more harm to the publishing industry than good, points out Anant Nath, Director, Delhi Press.

Anant Nath Aug 31, 2010 8:15 AM