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Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Akshata R Murthy Oct 6, 2017 8:27 AM

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With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the digital confusion

Akshata R Murthy Oct 5, 2017 8:36 AM

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The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping the business in mind

Akshata R Murthy Oct 4, 2017 8:24 AM

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As the network forays into Karnataka with TV5 Kannada, Murthy tells us about the scope for growth in the new market and its differentiating points

Akshata R Murthy Oct 3, 2017 8:46 AM

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The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM

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LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked about in their network.

Akshata R Murthy Sep 28, 2017 8:05 AM

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Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, which has huge potential

Akshata R Murthy Sep 28, 2017 7:32 AM

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The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

Akshata R Murthy Sep 26, 2017 8:35 AM

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Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Akshata R Murthy Sep 25, 2017 8:17 AM

Radio Indigo enters Limca Book of Records with hour-long live performance?blur=25

Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience

Akshata R Murthy Jun 9, 2017 8:07 AM

Onam season compels marketers and advertisers to up the ante?blur=25

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX?blur=25

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy May 29, 2017 8:06 AM

 Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue?blur=25

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Akshata R Murthy May 26, 2017 8:58 AM

Flowers TV launches Flowers FM as part of its Dubai foray?blur=25

The Kerala based channel had launched their new app –- First News Live – in April this year

Akshata R Murthy May 20, 2017 7:53 AM

Republic TV partners with Vikatan Group for regional stories from TN?blur=25

Vikatan Group will provide the news channel with regional news and analysis from TN

Akshata R Murthy May 19, 2017 7:59 AM

Netflix catches up; now streaming Kannada movies too?blur=25

Netflix’s plans include engaging local viewers with local content

Akshata R Murthy May 18, 2017 8:10 AM

Jury members at Pepper Awards deliberate social media feedback?blur=25

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creations

Akshata R Murthy May 12, 2017 7:52 AM

Plainspeak is Agency of the Year at Pepper Creative Awards 2017?blur=25

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Akshata R Murthy May 9, 2017 8:11 AM

The Hindu plans another ad rate hike?blur=25

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates may go up by 5-10% this fiscal

Akshata R Murthy May 3, 2017 8:34 AM