Authors

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Akshata R Murthy Oct 6, 2017 8:27 AM

Param

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the digital confusion

Akshata R Murthy Oct 5, 2017 8:36 AM

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping the business in mind

Akshata R Murthy Oct 4, 2017 8:24 AM

TV5

As the network forays into Karnataka with TV5 Kannada, Murthy tells us about the scope for growth in the new market and its differentiating points

Akshata R Murthy Oct 3, 2017 8:46 AM

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM

LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked about in their network.

Akshata R Murthy Sep 28, 2017 8:05 AM

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, which has huge potential

Akshata R Murthy Sep 28, 2017 7:32 AM

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

Akshata R Murthy Sep 26, 2017 8:35 AM

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Akshata R Murthy Sep 25, 2017 8:17 AM

Radio Indigo enters Limca Book of Records with hour-long live performance

Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience

Akshata R Murthy Jun 9, 2017 8:07 AM

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy May 29, 2017 8:06 AM

 Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Akshata R Murthy May 26, 2017 8:58 AM

Flowers TV launches Flowers FM as part of its Dubai foray

The Kerala based channel had launched their new app –- First News Live – in April this year

Akshata R Murthy May 20, 2017 7:53 AM

Republic TV partners with Vikatan Group for regional stories from TN

Vikatan Group will provide the news channel with regional news and analysis from TN

Akshata R Murthy May 19, 2017 7:59 AM

Netflix catches up; now streaming Kannada movies too

Netflix’s plans include engaging local viewers with local content

Akshata R Murthy May 18, 2017 8:10 AM

Jury members at Pepper Awards deliberate social media feedback

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creations

Akshata R Murthy May 12, 2017 7:52 AM

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Akshata R Murthy May 9, 2017 8:11 AM

The Hindu plans another ad rate hike

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates may go up by 5-10% this fiscal

Akshata R Murthy May 3, 2017 8:34 AM

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