Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

Akshata R Murthy Nov 29, 2017 8:50 AM

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Akshata R Murthy Nov 24, 2017 8:59 AM

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Akshata R Murthy Nov 23, 2017 8:58 AM

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Akshata R Murthy Nov 22, 2017 12:00 AM

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Akshata R Murthy Nov 16, 2017 9:13 AM

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

Akshata R Murthy Nov 15, 2017 8:59 AM

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to our overall growth plan, says Regional Brand Marketing Director, APAC, Airbnb

Akshata R Murthy Nov 13, 2017 8:53 AM

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Akshata R Murthy Nov 10, 2017 8:35 AM

He says that shifting from mass production to customization with digital help is the key to success for companies

Akshata R Murthy Nov 9, 2017 8:40 AM

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the category dynamics

Akshata R Murthy Nov 7, 2017 8:33 AM

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

Akshata R Murthy Nov 3, 2017 8:35 AM

The IT company's content solution has shown great results in research & analysis sector according to their Associate Director

Akshata R Murthy Nov 2, 2017 8:40 AM

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Akshata R Murthy Nov 1, 2017 8:40 AM

He will be managing the entertainment content as part of his new role at Malayala Manorama TV

Akshata R Murthy Oct 25, 2017 7:45 AM

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Akshata R Murthy Oct 24, 2017 11:08 AM

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Akshata R Murthy Oct 23, 2017 8:41 AM

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Akshata R Murthy Oct 20, 2017 7:39 AM

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Akshata R Murthy Oct 16, 2017 7:32 AM

Alcis logo

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

Akshata R Murthy Oct 11, 2017 8:40 AM

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India

Akshata R Murthy Oct 9, 2017 8:36 AM