Four days into the announcement of the IRS Q2 2010 results, as the industry is peeling away volumes of IRS data, discrepancies are beginning to appear. DNA’s KU Rao, Mid-Day Infomedia’s Manajit Ghoshal, Outlook Group’s Maheshwar Peri, and Mint’s Vivek Khanna share their frank views with exchange4media on the latest IRS results and what they feel are the problems with it.
There isn’t much cheer for publications in Assam in this quarter, with just one publication – Assam Tribune – witnessing positive growth among the Top 10 dailies. Not a single of the top five magazines have seen any growth in Q2. Asomiya Pratidin leads among dailies in Assam, while Bismoi is the most read magazine.
Ananda Bazar Patrika is by far the most read daily in West Bengal, its Average Issue Readership (AIR) is more than double of its nearest competitor, Bartaman. Sangbad Pratidin follows at third position, while The Telegraph is placed fourth. These top four dailies in West Bengal have reported positive growth in AIR.
The Times of India continues to maintain its lead amongst English dailies, registering a 0.75 per cent growth in Average Issue Readership (AIR) as per the IRS Q2 2010 results. Closest rival Hindustan Times retained its second position amongst English dailies, followed by The Hindu. English dailies have done well in this quarter with as many as 14 out of the top 20 newspapers showing positive growth in AIR figures.
The poor show of English magazines continued with as many as 13 of the top 20 periodicals showing a dip in AIR figures a per the IRS Q2 2010 results. India Today topped the charts, recording a dip of 0.95 per cent in its Average Issue Readership (AIR) figures. It was followed by Readers Digest and General Knowledge Today in the second and third spots, respectively.
According to the Indian Readership Survey (IRS) Q2 2010 Q2 data, The Times of India has once again topped the list in Mumbai, way ahead of the rest of the pack. Mumbai Mirror, a publication from The Times of India Group, is placed second, followed by DNA. Hindustan Times, which leads in Delhi, has to make do with the fourth place in Mumbai, registering a growth in AIR of 4.65 per cent.
The IRS 2010 Q2 data shows a decline trend for all Assamese publications. Neither the dailies nor the magazines could record positive growth. The Average Issue Readership (AIR) of Assamese dailies declined by 5.65 per cent over the last quarter. Asomiya Pratidin remains the top Assamese publication.
The IRS Q2 2010 data for Bengali publications shows the top three dailies recording positive growth in AIR (Average Issue Readership) over the previous quarter. Five of the Top 10 Bengali dailies have recorded positive AIR growths. However, the AIR of Bengali dailies declined by 0.72 per cent on an average over the last quarter.
According to IRS Q2 2010 data, two out of the five business dailies whose numbers have been released show a decline in readership. The Economic Times, the country’s leading business publication, has maintained a considerable lead with an Average Issue Readership (AIR) of 753,000, and yet is a 0.92 per cent dip over the previous quarter.
In the Delhi and NCR regions, Hindustan Times has maintained its lead to once again emerge as the strongest player in the market, as per the Indian Readership Survey (AIR) Q2 2010 results. Close rivals, The Times of India, holds ground at number two position. However, the top two players, in both Delhi and Delhi NCR region, recorded a negative growth in readership figures. The English newspaper market in Delhi showed a negative growth of 3.85 per cent whereas the Delhi NCR region recorded a negative growth of 3.08 per cent.
The exchange4media group, in association with Dainik Jagran, organised the Pitch Marketing Academy workshop on August 21, 2010. The workshop was the first in the series of workshops on cutting edge marketing trends and dealt with ‘Marketing through Partnerships and Alliances’. Future Value Retail Ltd’s Sadashiv Nayak and Kingfisher Airlines’ Ravikant Sabnavis shared their views on partnerships and drew analogies with marriages and loyalty.
The India Today Group has roped in Salil Kumar as CEO of its e-Commerce business. Kumar took charge on August 10, 2010. India Today Group Digital is the online business unit of The India Today Group, which consists of luxury brands online private sales store like ‘Bagit Today’. Kumar is reporting to Ashish Bagga, CEO, India Today Group.
‘Outlook’, one of India’s leading magazines, is going to complete 15 years in October 2010. To mark this occasion, the Outlook Group has planned a series of campaigns, beginning with the ‘Tag and win 1 lakh’ contest on August 18, aimed at advertisers and creatives. The contest will continue till September 3. Through this contest, ‘Outlook’ is searching for a new tagline, which befits the magazines ethos.
Mid Day Hitlist, dedicated to Indian film industry, is all set to celebrate its sixth anniversary on September 10, 2010 with a special issue. The issue will be themed ‘six’ and will cover celebrity trends across fashion, health, travel, auto, style, gadgets and gizmos and films.
UNICEF, in with Association of Radio Operators for India (AROI), organised a panel discussion on ‘Giving a voice to the voiceless’ in the Capital. The discussion highlighted the role of radio and media in the welfare of the society. The figure of the ‘voiceless’ was symbolically that of the child and other downtrodden in the society.
DNA (Daily News and Analysis) has decided to cease its magazine business. In the process, ‘Me’ magazine, a subsidiary of DNA has been shut down. ‘Me’ was a monthly magazine targeted at women. DNA officials informed exchange4media, “The magazine business as a whole has been dropping in India, so we decided to concentrate only on the DNA newspaper.”
‘Open’, the weekly magazine from Open Media Network, the media venture of RPG Enterprises, has embarked on an initiative to promote the brand and boost subscriptions. R Rajmohan, Publisher, ‘Open’, shares the magazine’s high decibel 360 degree communication plan with exchange4media.
Adarsh Mishra has been promoted as Associate Vice-President, DNA. In his new role, he will continue working with the Sales and Market Development (SMD) team and will be heading circulation for the Mumbai edition. He was previously General Manager, SMD at DNA. He will be reporting to KU Rao, CEO, DNA.
FICCI’s first ever Brand Summit, held in the Capital on August 5, 2010, saw enthusiastic response from industry honchos. The theme this year was ‘Challenges before an Integrated India: Bridging the Rural-Urban divide’. The session on ‘How will marketing transform as India grows younger’ saw some intense debate among the panellists comprising Piyush Pandey, Anil Sardana and TV Ramachandaran.
MJ Akbar’s newspaper, ‘The Sunday Guardian’, recently completed six months. exchange4media caught up with Akbar to know about how the journey has been for the paper and future plans, which include consolidating further in the Delhi market and entering the digital space.