It is learnt that Shankkar Aiyar has quit India Today as Managing Editor. Aiyar had been with the India Today Group for over 13 years. Rumour circles were abuzz with talks of Aiyar’s promotion. The cause for his parting ways with the India Today Group is not known yet.
The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this on Day 2 of the Indian Magazine Congress (IMC), after advertisers and media agencies expressed their concerns over the measurement issue that has plagued the magazine industry for long.
With the memories of the downturn not too far away, the panel discussion on ‘The Smartest Strategies used in the Recent Downturn’ garnered a lot of interest. The panel comprising Anant Nath, Ashish Bagga, Nick Carugati, Riyad Mathew, R Rajmohan and moderator Chris Llewellyn shared their experiences during the slowdown and how they successfully weathered it.
Delivering the special address on ‘Magazines: Medium of the Future’, Chris Llewellyn, President and CEO, International Federation of the Periodical Press (FIPP), spoke about how magazines were still an efficacious medium of news and entertainment for the masses. He reasserted his belief that magazines would stand the test of time. Llewellyn was speaking on Day 2 of the Indian Magazine Congress.
The proposed PRB Act and its implications came under the scanner on Day 2 of the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM) in Mumbai on September 7, 2010. Discussing the Act were panel members Mitrajit Bhattacharya, Paresh Nath and Pradeep Gupta.
Association of Indian Magazine (AIM) has announced that it will conduct an ‘Engagement Study’ for magazine, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this decision at Indian Magazine Congress (IMC) on day two, after advertisers and media agencies voiced their concerns over the measurement issue, which has marred the magazine industry for long.
‘Tapping into the Power of Social Networks’ came up for discussion at the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM) in Mumbai on September 6-7, 2010. The panel members comprising Kalli Purie, Kiruba Shankar, Mahesh Murthy and Raul Suarez discussed how social media is the future and can be used not only to leverage brands, but also create brands. A one-on-one consumer interaction would definitely create a better consumer-brand connect, the panellists said.
The sixth Indian Magazine Congress (IMC) hoisted intriguing discussions on various issues concerning the magazine industry. ‘Editorial Challenges in a World of Convergence’ came under the scanner in the session moderated by Prasanto Kumar Roy. The panel members included eminent editors of the magazine industry such as Indrajit Gupta, Mohan Sivanand, Saira Menezes and Jitesh Pillai.
Nandini Bhalla has been roped in Editor for ‘Cosmopolitan’. She took charge from September 1, 2010. In her new role, Bhalla will look at introducing buzzier content, more eye-catching layouts, and glamorous beauty and fashion content, while maintaining the magazine’s iconic relationship-career-confidence mix.
Stage is set for the sixth edition of Indian Magazine Congress, being presented by the Association of Indian Magazines (AIM) in Mumbai on September 6-7. The two-day event will have several eminent names from the media and advertising world like Nicholas Brett and Aroon Purie speaking at the event.
The final session of exchange4media NewsNext 2010, held in Delhi on September 1 was the power-packed CEO Panel, which pondered over the topic ‘An Evolved News Television Industry... Is India there yet?’ The panel comprised Barun Das, CEO, Zee News Ltd; G Krishnan, CEO, TV Today Group; Shashi Sinha, CEO, Lodestar UM; and Ashok Venkatramani, CEO, MCCS.
Revenue model for news television came under the scanner at the exchange4media NewsNext 2010, held in Delhi on September 1. The panel was chaired by Headlines Today’s Rahul Kanwal, while the panellists included Sandeep Lakhina, Seema Mohapatra, Avinash Pandey, and Sandeep Sharma. The industry experts agreed that subscription model was the way ahead to generate revenues in the news television business.
The Telegraph has been having a busy time launching three editions in around two months, the latest being from Upper Assam. This launch helps the paper to further strengthen its base in the North Eastern region. The Telegraph had earlier launched its Orissa edition on June 28 and Patna edition on July 28.
Three to four years back the ‘compact’ looked like a popular route for many newspapers and there were all kinds of conversations on how this was the format of the future. However, a few years down the line, quite a few of them no longer exist in the market. exchange4media seeks to find out whether the ‘compact’ (also encompassing tabloids and Berliner format) has lived up to its expectations.
Newspapers in Rajasthan have done well, with the top six newspapers recording a growth in their average issue readership (AIR) in IRS Q2 2010. Rajasthan Patrika topped the list, recording a 3.22 per cent growth in AIR. It is followed by Dainik Bhaskar at No. 2 and Dainik Navjyoti at No. 3.
Punjab Kesari has topped the list of dailies in the Himachal Pradesh market, recording a 9.73 per cent growth in average issue readership (AIR) in IRS Q2 2010. The daily was followed by Amar Ujala and Divya Himachal. Six of the top nine dailies in Himachal Pradesh have recorded a negative growth.
The Kolkata market has turned out to be a Utopia for newspapers, with all five top five players recording growth in average issue readership (AIR). Carrying the age old tradition, Anand Bazar Patrika has yet again topped the charts with an AIR of 2,807,000 as per IRS Q2 2010 results. Bartaman, its nearest competitor, could only garner an AIR of 1,002,000.