Authors
INMA 2010: Autocar, exchange4media, City Plus present some brainsnacks for thought?blur=25

The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.

Akash Raha Nov 11, 2010 7:27 AM

Newspaper challenge, Brainsnacks and Aman ki Asha at INMA 2010?blur=25

The 4th Annual South Asia conference leg of INMA got underway in New Delhi on November 9, 2010. ‘Redefining the newspaper business’ is the over arching topic of this two-day conference, which includes keynotes and sessions by eminent panellists.

Akash Raha Nov 10, 2010 7:39 AM

The Sunday Guardian forays into digital space?blur=25

The Sunday Guardian entered the digital space by successfully unveiling its new website on November 7, 2010. The current site is a beta version of the newspaper and the second section, Guardian20, will take three more weeks to come up. Well-known journalist and columnist MJ Akbar is the Editor-in-Chief of the weekly newspaper.

Akash Raha Nov 9, 2010 7:28 AM

Business publications are value for money: Industry experts?blur=25

Business publications – from dailies to periodicals – have been witnessing increasing interest. The genre has seen growth over the years and advertisers see this it as a strong platform. exchange4media finds out from industry experts how hot a property business publications really are...

Akash Raha Nov 8, 2010 7:21 AM

The Hindu awards ‘Open’ magazine’s Manu Joseph for ‘Serious Men’?blur=25

Manu Joseph, Editor of ‘Open’ magazine, has bagged The Hindu Best Fiction Award 2010. Joseph got the award for his debut novel, ‘Serious Men’. Nayantara Sahgal presented the award to him in Chennai on November 1, 2010.

Akash Raha Nov 3, 2010 6:05 PM

Kadambari Murali joins ‘Sports Illustrated India’ as Editor-in-Chief?blur=25

Kadambari Murali has joined Media Transasia group as Editor-in-Chief of ‘Sports Illustrated India’. Murali was earlier working with Hindustan Times for over 10 years. Her last role at HT was as National Sports Editor. Rasina Oberoi, Vice President, Media Transasia Thailand Ltd confirmed this development to exchange4media.

Akash Raha Nov 3, 2010 8:34 AM

DNA Pune Properties Exhibition engages city’s top 25 builders with readers?blur=25

The DNA Pune Properties Exhibition opened on October 29, 2010 and will be on till October 31, 2010. It provides an ideal platform for the top 25 builders in Pune to engage with the readers of DNA in the city. The exhibition aims to provide the readers in Pune and Mumbai a one-stop-shop for some of the best real estate accommodations and investment options available in the city of Pune.

Akash Raha Nov 1, 2010 8:45 AM

Innovation and Masculinity, a case study of Micromax and Thums Up?blur=25

The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful marketing plans and strategies. Pratik Seal of Micromax and Anand Singh of Thums Up, Coca Cola shared with the audience a case study of their respective groups.

Akash Raha Oct 30, 2010 8:28 AM

'Impact' roundtable discusses the future of mobile handsets?blur=25

Star News presented the ‘Impact’ round table on ‘Mobile Handsets Marketing’ on October 28, 2010. The question at hand was, whether mobile manufacturing companies are meeting the requirements of India’s large and fragmented mass base or not.

Akash Raha Oct 29, 2010 10:13 AM

RetailME re-launched as 'Images Retail ME'?blur=25

‘RetailME’ has been re-launched in October 2010, and has been rebranded as ‘Images Retail ME’. This first issue of Images RetailME was published in September 2010, and was distributed through various distribution channels. The magazine was originally launched in July 2004.

Akash Raha Oct 26, 2010 8:45 AM

Magazine publishers-owned 'Engagement Study' - will it click with advertisers??blur=25

The Association of Indian Magazine (AIM) recently announced its decision to launch an 'Engagement Study' that would bridge the gap ailing the current measurement system, particularly for magazine readership. Will advertisers and media agencies buy into this initiative? exchange4media finds out...

Akash Raha Oct 26, 2010 8:36 AM

Mid Day shrinks to create an impact for MCHI in Mumbai?blur=25

Mini Mid Day, a supplement in October 21 issue of Mid Day has struck an innovation in Mumbai to deliver a high impact result for its client MCHI. The innovation saw the mini version of the newspaper, reduced to half its size, to communicate about the MCHI property exhibition 2010.

Akash Raha Oct 23, 2010 8:46 AM

IndustrySpeak: Recent act of Plagiarism attracts extreme reactions?blur=25

The Indian media industry has been buzzing with the news of large media conglomerate caught in the act of plagiarism. Despite a corrigendum being printed, industry observers have taken a hard view of the development. While that is another conversation, exchange4media finds out the views of senior editors of the industry on the issue of plagiarism.

Akash Raha Oct 22, 2010 8:39 AM

‘Dare’ turns three?blur=25

‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey.

Akash Raha Oct 20, 2010 8:33 AM

Outlook hosts debates to celebrate 15 years in the industry; promises a mega anniversary issue?blur=25

The ‘Outlook’ is celebrating its 15 year anniversary with ‘Speak Out Debate 2010’. The initiative will see ‘Outlook’ going to six Indian cities to host debates on socially relevant and imperative issues. In a conversation with exchange4media Suresh Selvaraj, President, Outlook also spoke about the mega anniversary issue of ‘Outlook’.

Akash Raha Oct 19, 2010 8:29 AM

Another advertising first for The Times of India: Three jackets in one edition?blur=25

The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.

Akash Raha Oct 18, 2010 10:49 PM

Prudence for newspapers to ride the digital wave?blur=25

Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.

Akash Raha Oct 15, 2010 8:14 AM

India Today Group editors converge online to give real time perspective on Ayodhya verdict?blur=25

Renowned editors from the India Today Group converged on the digital platform to give real time perspective on the Ayodhya verdict on September 30, 2010. According to the India Today Group, the move saw a surge in traffic and clocked the highest ever visitors and page views.

Akash Raha Oct 14, 2010 7:39 AM

Gurmeet Singh elevated to newly-created post of Head – HT Mumbai edition?blur=25

Gurmeet Singh has been promoted as Head of Hindustan Times Mumbai edition. He was earlier looking after ad revenues for the Western region. Singh will be directly reporting to Salil Sadanandan, Business Head (West and South), Hindustan Times.

Akash Raha Oct 9, 2010 7:54 AM

‘Sports Illustrated India’ turns one?blur=25

‘Sports Illustrated India’ is celebrating its first anniversary this October. Launched in India by Media Transasia, ‘Sports Illustrated India’ has been providing diverse coverage of all kinds of sports.

Akash Raha Oct 9, 2010 7:47 AM