The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.
The Sunday Guardian entered the digital space by successfully unveiling its new website on November 7, 2010. The current site is a beta version of the newspaper and the second section, Guardian20, will take three more weeks to come up. Well-known journalist and columnist MJ Akbar is the Editor-in-Chief of the weekly newspaper.
Business publications – from dailies to periodicals – have been witnessing increasing interest. The genre has seen growth over the years and advertisers see this it as a strong platform. exchange4media finds out from industry experts how hot a property business publications really are...
Kadambari Murali has joined Media Transasia group as Editor-in-Chief of ‘Sports Illustrated India’. Murali was earlier working with Hindustan Times for over 10 years. Her last role at HT was as National Sports Editor. Rasina Oberoi, Vice President, Media Transasia Thailand Ltd confirmed this development to exchange4media.
The DNA Pune Properties Exhibition opened on October 29, 2010 and will be on till October 31, 2010. It provides an ideal platform for the top 25 builders in Pune to engage with the readers of DNA in the city. The exhibition aims to provide the readers in Pune and Mumbai a one-stop-shop for some of the best real estate accommodations and investment options available in the city of Pune.
The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful marketing plans and strategies. Pratik Seal of Micromax and Anand Singh of Thums Up, Coca Cola shared with the audience a case study of their respective groups.
Star News presented the ‘Impact’ round table on ‘Mobile Handsets Marketing’ on October 28, 2010. The question at hand was, whether mobile manufacturing companies are meeting the requirements of India’s large and fragmented mass base or not.
‘RetailME’ has been re-launched in October 2010, and has been rebranded as ‘Images Retail ME’. This first issue of Images RetailME was published in September 2010, and was distributed through various distribution channels. The magazine was originally launched in July 2004.
The Association of Indian Magazine (AIM) recently announced its decision to launch an 'Engagement Study' that would bridge the gap ailing the current measurement system, particularly for magazine readership. Will advertisers and media agencies buy into this initiative? exchange4media finds out...
Mini Mid Day, a supplement in October 21 issue of Mid Day has struck an innovation in Mumbai to deliver a high impact result for its client MCHI. The innovation saw the mini version of the newspaper, reduced to half its size, to communicate about the MCHI property exhibition 2010.
The Indian media industry has been buzzing with the news of large media conglomerate caught in the act of plagiarism. Despite a corrigendum being printed, industry observers have taken a hard view of the development. While that is another conversation, exchange4media finds out the views of senior editors of the industry on the issue of plagiarism.
The ‘Outlook’ is celebrating its 15 year anniversary with ‘Speak Out Debate 2010’. The initiative will see ‘Outlook’ going to six Indian cities to host debates on socially relevant and imperative issues. In a conversation with exchange4media Suresh Selvaraj, President, Outlook also spoke about the mega anniversary issue of ‘Outlook’.
The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.
Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.
Renowned editors from the India Today Group converged on the digital platform to give real time perspective on the Ayodhya verdict on September 30, 2010. According to the India Today Group, the move saw a surge in traffic and clocked the highest ever visitors and page views.