Formulating strategies in a digital world, understanding the always-connected consumer, Internet and ad spends were some topics discussed by industry experts at the Digital 3.0 Roundtable in Delhi on January 17, 2011. The event was organised by Results International Group, along with exchange4media.
Hindustan Times is set to launch a new initiative – ‘Switch on Mumbai. Switch off TV’ – which seeks to get Mumbaikars to switch off their TV sets and step out to explore and enjoy Mumbai with family and friends. The initiative is meant for a day on January 29, 2011.
‘Yaad Sheher’, touted as a one of its kind show, was launched on Big FM on January 10, 2011. The show, which airs daily at 9 pm, features the tale of an imaginary city enmeshed with songs. Lyricist Neelesh Mishra has conceived the idea of this unique daily nationwide radio show.
Even as Assamese dailies have managed to put up a decent show with an AIR growth of 0.14 per cent in the IRS Q3 2010 results, the magazines have faltered to an overall drop in AIR of 2.04 per cent (monthly) and 0.74 per cent (weekly). Asomiya Pratidin is the top Assamese daily. Bismoi and Sadin are the top monthly and weekly, respectively.
In a case of reversal, magazines have pulled off a better show among Bengali publications as compared to dailies as per the IRS Q3 2010 results. Six of the top 10 dailies have seen decline in readership, whereas only two out of the top 10 magazines have registered decline in AIR figures in the third quarter.
The newspaper market in Kolkata held little surprise in the third quarter results of the Indian Readership Survey. Ananda Bazar Patrika leads the list, followed by Bartaman, The Telegraph and The Times of India. Meanwhile, five out of the top 13 dailies have seen negative growth in this quarter.
The Urdu dailies domain is relatively small with only four major players in it. The domain has seen an overall decline in readership of 2.51 per cent as per the IRS Q3 2010 results. Inquilab is the most read Urdu daily in this segment in terms of Average Issue Readership (AIR).
The Kerala market for the English dailies looks clean and uncluttered, even as The Hindu dominates the market. The news of The Times of India entering the market with Mathrubhumi has set the market abuzz. The New Indian Express is the second largest English daily (in terms of AIR numbers) in Kerala.
HT Brunch is all set to come out in a new avatar, a quarterly magazine. The first issue of this magazine is expected to hit newsstands by the middle or third week of December 2010. The magazine will be priced at Rs 100. Meanwhile, Brunch will also continue as a weekend supplementary with Hindustan Times.
Hindustan Times has become the second-largest read English broadsheet in Mumbai, overtaking DNA in terms of Average Issue Readership (AIR) as per the results of the Indian Readership Survey (IRS) Q3 2010, which were declared on December 2, 2010. The Times of India remains the No. 1 English daily in Mumbai.