Are we future-ready? Global thought leaders forecast future marketing trends @exchange4media conclave 2014?blur=25

Global thought leaders speak on the confluence of marketing & technology at exchange4media Conclave 2014, centred around the theme, 'Marketing: The Future Is

Aditi Raval Aug 25, 2014 9:55 AM

Legacy countries & businesses are uncomfortable with change: Sir Martin Sorrell?blur=25

Sir Martin Sorrell, CEO, WPP and Arnab Goswami, Editor-In-Chief, Times Now engage in a battle of wits over issues of disruption as a balancing force, content vs data, TAM vs BARC, and the fear of fragmentation in media

Aditi Raval Aug 19, 2014 9:02 AM

Youth is a country and we all want to get in: Agnello Dias?blur=25

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar?blur=25

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

Exclusive video: A dynamic post mortem of poll coverage by media experts?blur=25

Leaders in media and journalism dissect media coverage of General Elections 2014, masala journalism & whether the media stoked or simply rode the NaMo wave

Aditi Raval Jun 10, 2014 9:46 AM

There's no need for the Govt to intervene in self-regulation: Prakash Javadekar?blur=25

In his first address at Goafest 2014 after taking charge as I&B Minister, Javadekar came across as a champion of freedom of press, co-operation between media & Govt, and progressive thinking in all spheres

Aditi Raval Jun 2, 2014 9:42 AM

Agencies must learn to keep calm and walk in the client's shoes : Sanjay Warke?blur=25

Sanjay Warke, Country Head-DS Division, Toshiba India, talks about five guiding principles that form the strong foundation of groundbreaking agency-client relationships

Aditi Raval Jun 2, 2014 7:44 AM

A story well told is a story well sold?blur=25

Melanie Varley, Chief Strategy Officer, Global at MEC, recounts learnings from being in the jury of Cannes Lions 2013 and says brands with purpose and stories well told came out as the clear winners

Aditi Raval Jun 2, 2014 7:42 AM

I believe in the criticality of owning the message : Ritesh Ghosal?blur=25

It's very easy to get lost in fancy storytelling or trying to look for a more spectacular narrative, but the brand manager's job is to really own the message, says Ritesh Ghosal, Head Brand Marketing, Tata Teleservices

Aditi Raval May 28, 2014 7:49 AM

"Most critical challenge for telecom Cos is managing their cash flows"?blur=25

Tariffs are at an all time low even as ARPU has not crossed double digits. On the other hand, the companies are bleeding on operational expenses, says Subhash R Ghosh, Founder, Lemon Group

Aditi Raval May 3, 2014 11:55 AM

Are CMOs moving fast enough or do they need a turbo boost??blur=25

Vasantha V Kumar, Director, Marketing & Communications, India & South Asia, IBM gives a different spin to the concept of reinventing brands by challenging CMOs to step up their game and transform themselves to digital pacesetters

Aditi Raval Mar 25, 2014 7:47 AM

"Content must be curated & customised to fit multiple screens"?blur=25

With diverse options for content consumption, multi-screening is the future trend as is narrowcasting, as opposed to broadcasting, say industry experts

Aditi Raval Feb 17, 2014 9:15 AM