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On a world stage, India is doing really well. The quality of work is definitely here: Kevin Swanepoel?blur=25

Kevin Swanepoel, the CEO of The One Club, talks about the Indian advertising scene, One Club's extensive education programs and the future of marketing and branding.

Abhinn Shreshtha Feb 1, 2016 9:03 AM

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal?blur=25

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM

JCDecaux bags exclusive Chennai Metro train branding contract?blur=25

Reliance Trends and Renault have already signed advertising contracts with more deals expected to close in the coming weeks.

Abhinn Shreshtha Jan 21, 2016 8:36 AM

GroupM estimates Digital AdEx to grow by 47.5 %  in 2016; Digital Marketers share their View?blur=25

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:47 AM

GroupM estimates Digital AdEx to grow by 47.5 %  in 2016; Digital Marketers share their View?blur=25

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:23 AM

6 digital trends to watch out for in 2016?blur=25

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

4G, E-com will hold key- growth for OOH in 2016?blur=25

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Abhinn Shreshtha Jan 18, 2016 8:43 AM

We know digital is the future: Vibha Gosher?blur=25

9X Media recently rechristened its popular Bollywood news show 9XE to SpotboyE. Vibha Gosher, SVP and Digital Head of 9X Media, speaks about what 9X Media has in store on the digital front

Abhinn Shreshtha Jan 15, 2016 7:32 AM

Is 2016 the year of Instagram??blur=25

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha Jan 14, 2016 8:12 AM

Is Twitter's rumored decision to go beyond 140 characters a good idea??blur=25

Media rumors suggest that Twitter is contemplating increasing the 140 character limit on tweets. We asked social media experts their take on this …

Abhinn Shreshtha Jan 8, 2016 9:26 AM

Did Facebook’s Free Basics campaign pay off??blur=25

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off

Abhinn Shreshtha Jan 7, 2016 8:36 AM

Production houses will need to unlearn to understand digital: Suresh Menon?blur=25

In an interview with exchange4media, Suresh Menon, MD and Co-founder of One Network Entertainment, talks about the digital content industry and One Network’s future plans.

Abhinn Shreshtha Jan 4, 2016 8:59 AM

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign?blur=25

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

Rewind 2015 : Did Twitter become more advertiser-friendly in 2015??blur=25

A strong focus on increasing advertising revenues along with a number of new advertiser friendly features and products in 2015 has boosted the business potential of the microblogging platform, as brands are increasingly turning to it for marketing activities

Abhinn Shreshtha Dec 28, 2015 9:17 AM

Rewind 2015 : Did Twitter become more advertiser-friendly in 2015??blur=25

A strong focus on increasing advertising revenues along with a number of new advertiser friendly features and products in 2015 has boosted the business potential of the microblogging platform, as brands are increasingly turning to it for marketing activities

Abhinn Shreshtha Dec 28, 2015 7:56 AM

How susceptible are Indian brands to digital fraud??blur=25

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha Dec 21, 2015 9:01 AM

Rewind 2015: “FDI will certainly see a positive reflection on the industry” Apurva Purohit?blur=25

In an exclusive interview with exchange4media, Apurva Purohit, President, Jagran Group speaks about key issues facing private radio stations and trends to witness in 2016 in the sector

Abhinn Shreshtha Dec 14, 2015 9:31 AM

Rewind 2015: "FDI will certainly see a positive reflection on the industry" Apurva Purohit?blur=25

In an exclusive interview with exchange4media, Apurva Purohit, President, Jagran Group speaks about key issues facing private radio stations and trends to witness in 2016 in the sector

Abhinn Shreshtha Dec 14, 2015 8:31 AM

Rewind 2015: Radio will become a 360 degree medium, say regional players?blur=25

As part of our Rewind 2015 series, we spoke with regional private FM heads in the East to share their thoughts on the year and their expectations from next year

Abhinn Shreshtha Dec 9, 2015 9:31 AM

Rewind 2015: Radio will become a 360 degree medium, say regional players?blur=25

As part of our Rewind 2015 series, we spoke with regional private FM heads in the East to share their thoughts on the year and their expectations from next year

Abhinn Shreshtha Dec 9, 2015 8:46 AM