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The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with

Abhinn Shreshtha 28-March-2016

Digital agency heads give their thoughts on the changes that Twitter needs to make it easier for agencies to run brand campaigns on the platform

Abhinn Shreshtha 23-March-2016

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected

Abhinn Shreshtha 22-March-2016

One of the most popular social media websites turns a decade old today and it has been a journey that in many ways is a microcosm of the social media space itself

Abhinn Shreshtha 21-March-2016

The private FM sector is hoping the government will not delay in holding the next stage of the Phase III auctions this year. Meanwhile, the move to start in-train broadcast of radio FM has been welcomed by heads of radio channels

Abhinn Shreshtha 14-March-2016

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients

Abhinn Shreshtha 10-March-2016

Following the Q4’15 results, Twitter’s top management reiterated the importance of videos and their Indian counterparts are also viewing video as the driver for the social platform.

Abhinn Shreshtha 08-March-2016

The proposed equalisation levy which applies to digital advertising took everyone by surprise and could make digital advertising even more expensive, opine experts.

Abhinn Shreshtha 03-March-2016

Having just raised $45 million in funding last year and close to 700,000 users in the country at last count, Blippar has now set its eyes on India. We caught up with Arnav Ghosh, CEO of Blippar India to learn more about the company's plans for the future.

Abhinn Shreshtha 26-February-2016

Times Internet Limited (TIL) is working to expand the scope of its new native ad platform; the Colombia Traffic Network (CTN), beyond TIL properties as it looks to create a more integrate brand advertising solution for marketers

Abhinn Shreshtha 25-February-2016

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha 23-February-2016

Twitter's new timeline feature that places more emphasis on relevance rather than chronology will force advertisers and social media agencies to create better, more engaging content

Abhinn Shreshtha 18-February-2016

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha 17-February-2016

At the ongoing ‘Make In India’ week in Mumbai, Kunal Bahl, Co-founder and CEO of Snapdeal and Rajan Anandan, VP and MD of Google (South East Asia and India) spoke about the challenges and opportunities of the start-up ecosystem in India

Abhinn Shreshtha 17-February-2016

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

Abhinn Shreshtha 17-February-2016

Finance Minister Arun Jaitley spoke about a number of issues like taxation, the Make in India initiative and the government’s economic policies in a wide ranging discussion with CNN’s Fareed Zakaria at the CNN Asia Business Forum 2016.

Abhinn Shreshtha 15-February-2016

The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.

Abhinn Shreshtha 10-February-2016

After Twitter users expressed their outrage about a supposed change in the chronological order of the Twitter timeline, CEO Jack Dorsey took to the platform to dispel rumors..

Abhinn Shreshtha 09-February-2016

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha 04-February-2016

Despite a high potential, internet radio is still getting bogged down by problems of ad revenues and high music license costs, which will need to be addressed to see any growth in the sector.

Abhinn Shreshtha 03-February-2016

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