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Instagram's algorithmic timelines force brands to rework their content strategy

The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with

Abhinn Shreshtha Mar 28, 2016 7:58 AM

New features, ease of biz: Digital agencies give Twitter their wish list

Digital agency heads give their thoughts on the changes that Twitter needs to make it easier for agencies to run brand campaigns on the platform

Abhinn Shreshtha Mar 23, 2016 8:37 AM

Brands cough up Rs 6-8 crore for airtime during T20 World Cup

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected

Abhinn Shreshtha Mar 22, 2016 7:47 AM

Change is constant as Twitter turns 10

One of the most popular social media websites turns a decade old today and it has been a journey that in many ways is a microcosm of the social media space itself

Abhinn Shreshtha Mar 21, 2016 8:38 AM

Private FM sector expecting radio auctions in coming months

The private FM sector is hoping the government will not delay in holding the next stage of the Phase III auctions this year. Meanwhile, the move to start in-train broadcast of radio FM has been welcomed by heads of radio channels

Abhinn Shreshtha Mar 14, 2016 8:07 AM

"We do not want people grading their own homework" Preethy Vaidyanathan Medialets

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients

Abhinn Shreshtha Mar 10, 2016 8:41 AM

Twitter sees 400% increase in video consumption in India in 2015; investing in live streaming video among top priorities in 2016

Following the Q4’15 results, Twitter’s top management reiterated the importance of videos and their Indian counterparts are also viewing video as the driver for the social platform.

Abhinn Shreshtha Mar 8, 2016 8:35 AM

Will the 'Google Tax' make digital advertising more costly?

The proposed equalisation levy which applies to digital advertising took everyone by surprise and could make digital advertising even more expensive, opine experts.

Abhinn Shreshtha Mar 3, 2016 8:08 AM

We want to be the Google of visual search: Arnav Ghosh CEO Blippar India

Having just raised $45 million in funding last year and close to 700,000 users in the country at last count, Blippar has now set its eyes on India. We caught up with Arnav Ghosh, CEO of Blippar India to learn more about the company's plans for the future.

Abhinn Shreshtha Feb 26, 2016 8:27 AM

TIL extends Colombia Traffic Network to external publishers

Times Internet Limited (TIL) is working to expand the scope of its new native ad platform; the Colombia Traffic Network (CTN), beyond TIL properties as it looks to create a more integrate brand advertising solution for marketers

Abhinn Shreshtha Feb 25, 2016 8:04 AM

Google reduces search inventory; should advertisers worry?

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha Feb 23, 2016 8:55 AM

Will Twitter's new timeline challenge brand creativity?

Twitter's new timeline feature that places more emphasis on relevance rather than chronology will force advertisers and social media agencies to create better, more engaging content

Abhinn Shreshtha Feb 18, 2016 7:29 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Make In India: Local innovation key to Indian start-up growth story, say Kunal Bahl, and Rajan Anandan

At the ongoing ‘Make In India’ week in Mumbai, Kunal Bahl, Co-founder and CEO of Snapdeal and Rajan Anandan, VP and MD of Google (South East Asia and India) spoke about the challenges and opportunities of the start-up ecosystem in India

Abhinn Shreshtha Feb 17, 2016 8:13 AM

Can telcos exploit loopholes in TRAI ruling?

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

Abhinn Shreshtha Feb 17, 2016 8:11 AM

We want India to realize its economic potential: Arun Jaitley

Finance Minister Arun Jaitley spoke about a number of issues like taxation, the Make in India initiative and the government’s economic policies in a wide ranging discussion with CNN’s Fareed Zakaria at the CNN Asia Business Forum 2016.

Abhinn Shreshtha Feb 15, 2016 8:40 AM

Internet cos welcome TRAI decision on differential pricing

The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.

Abhinn Shreshtha Feb 10, 2016 8:30 AM

Jack Dorsey responds to #RIPTwitter , says no change in timeline

After Twitter users expressed their outrage about a supposed change in the chronological order of the Twitter timeline, CEO Jack Dorsey took to the platform to dispel rumors..

Abhinn Shreshtha Feb 9, 2016 8:07 AM

Can 2016 be the year of Snapchat?

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha Feb 4, 2016 9:02 AM

Ad woes and music license costs continue to hamper growth of internet radio

Despite a high potential, internet radio is still getting bogged down by problems of ad revenues and high music license costs, which will need to be addressed to see any growth in the sector.

Abhinn Shreshtha Feb 3, 2016 8:55 AM