The chatbot seems to be the latest entrant to the hype cycle, with some already hailing it as the future of communications but as the incident with Tay taught us, there is still a long way to go. However, this is not stopping brands from leveraging the chatbot to improve customer engagement

Abhinn Shreshtha 02-May-2016

The company has launched a new logo and is looking to spend Rs 12-15 crore this quarter to promote the new business direction via digital campaigns

Abhinn Shreshtha 29-April-2016

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha 29-April-2016

Jean-Briac Perrette, President of Discovery Networks International, has high expectations from the Indian market even though he maintains that Discovery is still a “relatively smaller player in the landscape of bigger media companies”

Abhinn Shreshtha 28-April-2016

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha 25-April-2016

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha 22-April-2016

Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights

Abhinn Shreshtha 21-April-2016

Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights

Abhinn Shreshtha 21-April-2016

Micromax launches massive rebranding campaign around the philosophy of 'Nuts: Guts: Glory'. Plans to leverage IPL for reach as it targets aggressive marketing and growth in coming months

Abhinn Shreshtha 19-April-2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha 18-April-2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha 18-April-2016

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

Abhinn Shreshtha 18-April-2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha 18-April-2016

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

Abhinn Shreshtha 13-April-2016

Jean Lin, Global CEO of Isobar, spoke at Goafest 2016 about the rising challenges before creative agencies to get the communication across to the audience

Abhinn Shreshtha 12-April-2016

Tara Marsh, Global Head of Content at Wunderman, spoke about the integral role content marketing plays in today’s world, with audience attention continuously shrinking

Abhinn Shreshtha 09-April-2016

The first day of Goafest 2016 saw industry stalwarts from the client side speak on ‘What agencies can do better’, a highly relevant topic considering the fragmented nature of today’s agency ecosystem and mounting pressure of business conditions that are changing rapidly

Abhinn Shreshtha 08-April-2016

The "How Mobile Moves People" study carried out by IMRB and commissioned by Facebook looks at behavioural habits of Facebook users, with the company once again reiterating its stand that mobile will be the key medium of the future

Abhinn Shreshtha 07-April-2016

BBC World News' Ros Atkins, who currently hosts the show "Outside Source”, is one who believes in the power of the digital medium and the opportunities it provides to both journalists and content creators

Abhinn Shreshtha 05-April-2016

Radio operators welcome TRAI’s decision to relook at the current audience measurement system in place for radio broadcasting in the country and feel a more modern and inclusive system will help the industry and advertisers

Abhinn Shreshtha 01-April-2016