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One Third of customers of a brand tend to drop out in the following year: Kantar

Josep Monserrat,CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, Kantar Wold Panel, India, share their thoughts on the FMCG sector and the major trends being seen in consumer behaviour and decision making.

Abhinn Shreshtha Jul 19, 2016 7:52 AM

Pokemon Go: New craze might just be what your brand was looking for

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha Jul 13, 2016 8:36 AM

Is short format content the way forward for digital video?

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

Social Media Day 2016 explores social media's impact on global communication

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha Jun 30, 2016 8:08 AM

Network's the word in Microsoft's acquisition of LinkedIn

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Abhinn Shreshtha Jun 15, 2016 8:13 AM

Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Facebook preps up for an interesting chapter under new leadership

With a top level management change on the way, Facebook India will be looking to build on its strong performance in the country, especially in increasing ad revenues

Abhinn Shreshtha Jun 8, 2016 8:01 AM

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective?

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

What does Twitter's relaxing of its 140 character limit mean for advertisers?

Twitter has finally made it official that it will be relaxing the 140 character limit rule for tweets in its continuous attempt to become more relevant in a world where Facebook does not seem to be loosening its grip

Abhinn Shreshtha May 30, 2016 8:08 AM

Facebook pulls plug on its ad exchange;seeks more control over ad inventory

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory

Abhinn Shreshtha May 27, 2016 8:23 AM

Vishal Singh quits Big FM

Singh served as National Marketing Head for Big FM, having joined them in March last year

Abhinn Shreshtha May 25, 2016 12:50 PM

TRAI's consultation paper on free data could be a step towards affordable internet

Following up on its ruling against differential pricing earlier this year, TRAI has asked the telecom ecosystem to give their suggestions on how a TSP agnostic platform that can facilitate promotion of apps on mobile can be implemented

Abhinn Shreshtha May 25, 2016 8:32 AM

There is no point in Discovery taking a partnership and not growing it: Arthur Bastings Prez & MD Discovery APAC

Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presence in India

Abhinn Shreshtha May 13, 2016 8:08 AM

Instagram's new logo sparks outrage, but is it justified?

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha May 13, 2016 8:06 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

Radio City's Satyanarayana Murthy joins Radio Indigo as CEO

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha May 6, 2016 8:18 AM

Digital will follow the TV route: Gyan Gupta CEO DB Digital

Gyan Gupta, CEO of Dainik Bhaskar Digital, believes that figuring out the right metric is very important on the digital medium and this can only happen when advertisers, agencies and publishers sit down and talk things out. Recently, dainikbhaskar.com became the No.2 news website in the country. We caught up with Gupta to get his views on the digital medium as well as to understand DB Digital’s plans for the future

Abhinn Shreshtha May 6, 2016 8:17 AM

Radio City’s Satyanarayana Murthy joins Radio Indigo as CEO

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha May 5, 2016 1:13 PM

Radio City expects AudaCITY to contribute 35-40 % to revenues in 2016

The radio operator expects AudaCITY, its specialized creative client solutions agency, which focuses on innovation-led campaigns, to help convert new clients and contribute to revenues through non-radio focused campaigns

Abhinn Shreshtha May 5, 2016 8:11 AM

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