Authors

Josep Monserrat,CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, Kantar Wold Panel, India, share their thoughts on the FMCG sector and the major trends being seen in consumer behaviour and decision making.

Abhinn Shreshtha 19-July-2016

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha 13-July-2016

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha 13-July-2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha 30-June-2016

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Abhinn Shreshtha 15-June-2016

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha 09-June-2016

With a top level management change on the way, Facebook India will be looking to build on its strong performance in the country, especially in increasing ad revenues

Abhinn Shreshtha 08-June-2016

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha 06-June-2016

Twitter has finally made it official that it will be relaxing the 140 character limit rule for tweets in its continuous attempt to become more relevant in a world where Facebook does not seem to be loosening its grip

Abhinn Shreshtha 30-May-2016

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory

Abhinn Shreshtha 27-May-2016

Singh served as National Marketing Head for Big FM, having joined them in March last year

Abhinn Shreshtha 25-May-2016

Following up on its ruling against differential pricing earlier this year, TRAI has asked the telecom ecosystem to give their suggestions on how a TSP agnostic platform that can facilitate promotion of apps on mobile can be implemented

Abhinn Shreshtha 25-May-2016

Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presence in India

Abhinn Shreshtha 13-May-2016

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha 13-May-2016

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha 12-May-2016

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha 12-May-2016

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha 06-May-2016

Gyan Gupta, CEO of Dainik Bhaskar Digital, believes that figuring out the right metric is very important on the digital medium and this can only happen when advertisers, agencies and publishers sit down and talk things out. Recently, dainikbhaskar.com became the No.2 news website in the country. We caught up with Gupta to get his views on the digital medium as well as to understand DB Digital’s plans for the future

Abhinn Shreshtha 06-May-2016

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha 05-May-2016

The radio operator expects AudaCITY, its specialized creative client solutions agency, which focuses on innovation-led campaigns, to help convert new clients and contribute to revenues through non-radio focused campaigns

Abhinn Shreshtha 05-May-2016

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