Authors
Print is the genesis of all forms of (creative) writing: Prasoon Joshi

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Abhinn Shreshtha Sep 15, 2016 8:04 AM

Copyright Act extended to internet broadcasting but confusion still remains?

Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition

Abhinn Shreshtha Sep 14, 2016 8:04 AM

YouTube's 'ad-friendly' content policy irks content creators

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Abhinn Shreshtha Sep 13, 2016 8:40 AM

DAVP rates for radio advertising likely to be revised

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM

In a chat, Radio City 91.1 FM CEO Abraham Thomas talks about the brand’s future plans, the importance of being future ready and the changing radio advertising environment

Abhinn Shreshtha Sep 8, 2016 8:26 AM

Are privacy concerns around Whatsapp sharing data with Facebook justified?

Whatsapp’s decision to share user data with parent company Facebook has created a furor among users and privacy advocates but this decision should not be that surprising given how valuable user data is for Facebook’s core business

Abhinn Shreshtha Aug 31, 2016 8:11 AM

Publishers explore time-based ads; will it work for India?

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

Abhinn Shreshtha Aug 29, 2016 8:27 AM

Google unleashes war on pop-up ads

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week

Abhinn Shreshtha Aug 26, 2016 8:08 AM

Why are private FM stations reviving retro music?

In a bid to differentiate their content offering and to take advantage of popularity of old Bollywood music, radio operators have been launching standalone retro stations. We spoke to radio

Abhinn Shreshtha Aug 24, 2016 8:26 AM

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market?

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

2015 was brilliant but 2016 is looking even better; we are on a high growth path: Ashish Bhasin, DAN

The Dentsu Aegis Network (DAN) was awarded the Agency Network of the Year award at the second annual e4m Media ACE Awards. We caught up with DAN supremo Ashish Bhasin to get his thoughts on what has been a record breaking year for the network

Abhinn Shreshtha Aug 12, 2016 8:08 AM

Media ACE Awards 2016: The tough will survive: Shashi Sinha, IPGMediaBrands

The Media ACE 2016 Hallmark Award was presented to Shashi Sinha, CEO of IPG Mediabrands India. We spoke to him after he was felicitated

Abhinn Shreshtha Aug 12, 2016 8:06 AM

I am delighted, honoured and touched, says Nandini Dias on winning Media ACE 2016 Agency CEO of the Year

The Media ACE 2016 Agency CEO of the Year was won by Nandini Dias, CEO of Lodestar UM, who believes in creating a team that is more a happy family. We spoke to her after she was felicitated

Abhinn Shreshtha Aug 12, 2016 8:04 AM

Will GST bring taxation to the print industry?

As India prepares for GST regime with the appointed GST council expecting to roll out GST by April next year, one sector that could be in for changes is the print sector

Abhinn Shreshtha Aug 10, 2016 9:13 AM

E-commerce sector welcomes GST

E-retailers welcome GST, which seems, in all likelihood, to be close to passing after positive hints in the recent Rajya Sabha session.

Abhinn Shreshtha Aug 8, 2016 8:04 AM

Can Facebook challenge YouTube’s video reign?

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Abhinn Shreshtha Aug 3, 2016 8:34 AM

With digital vernacular platforms, each part of the country gets shaped differently: Aditya Save

In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base

Abhinn Shreshtha Jul 28, 2016 1:00 PM

We will continue to outgrow the industry: Satyanarayana Murthy, Indigo 91.9

Radio Indigo is looking to increase revenues by 40 per cent over last year and expand to other cities through large format event properties and new digital properties

Abhinn Shreshtha Jul 20, 2016 8:05 AM

Why India ranks lowest in Asia Pacific in video ad viewability?

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

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