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Facebook bullish about India's potential as recruiting ground for FMP?blur=25

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

Abhinn Shreshtha Dec 6, 2016 8:13 AM

Radio sector grapples with demonetisation woes?blur=25

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha Dec 1, 2016 8:09 AM

Facebook & Google scamper to battle fake news as outcry rises?blur=25

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Abhinn Shreshtha Nov 30, 2016 8:27 AM

India is one of our fastest growing markets; 150% YoY ad revenue growth here: Taranjeet Singh, Twitter?blur=25

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

Abhinn Shreshtha Nov 28, 2016 8:12 AM

OOH sector faces the brunt of demonetization drive?blur=25

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

We are adopting a key vertical focus in India: Umang Bedi, Facebook?blur=25

Facebook newly appointed MD for India, Umang Bedi, outlined the company’s roadmap for India while reiterating the importance of India from a global context

Abhinn Shreshtha Nov 24, 2016 8:28 AM

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space??blur=25

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Facebook introduces ads to Messenger; should you be excited??blur=25

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha Nov 14, 2016 8:52 AM

High reserve price irks operators as second batch of Phase III radio auctions begin?blur=25

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha Oct 28, 2016 8:04 AM

India will have to wait to see deals of AT&T-Times Warner scale, say experts?blur=25

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Abhinn Shreshtha Oct 26, 2016 8:09 AM

Facebook introduces new architecture for Android, slower networks?blur=25

Facebook’s new architecture that live on Thursday last week clearly indicates that it is taking India very seriously

Abhinn Shreshtha Oct 24, 2016 8:05 AM

IPL digital rights' value pegged at Rs 240 crore per year as tech biggies enter fray?blur=25

With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value

Abhinn Shreshtha Oct 21, 2016 8:44 AM

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India?blur=25

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Abhinn Shreshtha Oct 17, 2016 8:16 AM

Can Facebook Carmel boost virtual reality adoption??blur=25

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel the VR/AR space, which is expected to touch $120 billion by 2020

Abhinn Shreshtha Oct 14, 2016 7:59 AM

Truecaller looks to take on mobile with ad platform?blur=25

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow?blur=25

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha Oct 3, 2016 9:12 AM

Facebook apologizes for "overstated" video metric?blur=25

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

Twitter relaxes 140 character rule; begins global rollout?blur=25

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

Abhinn Shreshtha Sep 21, 2016 8:16 AM

E-retailers rejoice as govt gives nod to GST council formation?blur=25

With the President giving his assent to the GST bill last week, the government yesterday also gave its nod for the formation of the GST council, which will decide the tax rate, exemptions, etc.

Abhinn Shreshtha Sep 19, 2016 8:21 AM

Pioneer Publicity wins rights to new inventory in Pune and Kolkata?blur=25

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM