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A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

Abhinn Shreshtha 06-December-2016

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha 01-December-2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Abhinn Shreshtha 30-November-2016

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

Abhinn Shreshtha 28-November-2016

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha 28-November-2016

Facebook newly appointed MD for India, Umang Bedi, outlined the company’s roadmap for India while reiterating the importance of India from a global context

Abhinn Shreshtha 24-November-2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha 15-November-2016

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha 14-November-2016

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha 28-October-2016

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Abhinn Shreshtha 26-October-2016

Facebook’s new architecture that live on Thursday last week clearly indicates that it is taking India very seriously

Abhinn Shreshtha 24-October-2016

With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value

Abhinn Shreshtha 21-October-2016

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Abhinn Shreshtha 17-October-2016

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel the VR/AR space, which is expected to touch $120 billion by 2020

Abhinn Shreshtha 14-October-2016

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha 04-October-2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha 03-October-2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha 26-September-2016

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

Abhinn Shreshtha 21-September-2016

With the President giving his assent to the GST bill last week, the government yesterday also gave its nod for the formation of the GST council, which will decide the tax rate, exemptions, etc.

Abhinn Shreshtha 19-September-2016

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha 19-September-2016

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