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LG's 'Signature' product line to debut in India, will target premium TV and print ads?blur=25

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Abhinn Shreshtha May 23, 2017 8:15 AM

E-com platforms challenge market hegemony with focused digital advertising push?blur=25

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

Abhinn Shreshtha May 10, 2017 8:01 AM

Experience business battleground of the future: Adobe CEO?blur=25

Adobe is placing its bets on ‘Experience Cloud’ solutions suite that the company announced in March 2017

Abhinn Shreshtha May 9, 2017 8:00 AM

Programmatic advertising to reach 25% adoption by 2020: Report?blur=25

The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on other platforms, including television, radio and print

Abhinn Shreshtha May 8, 2017 7:58 AM

World Press Freedom Day: India's world rankings drop, industry introspects?blur=25

On World Press Freedom Day, we spoke with senior journalists and media veterans to get their views on the importance of a free media in a democracy

Abhinn Shreshtha May 4, 2017 7:55 AM

What is eating Facebook Instant Articles??blur=25

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Abhinn Shreshtha Apr 28, 2017 8:01 AM

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%?blur=25

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Abhinn Shreshtha Apr 26, 2017 8:23 AM

Chrome's rumoured ad blocker might turn out to be a smart move by Google?blur=25

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

Abhinn Shreshtha Apr 24, 2017 8:27 AM

Agencies need diversity to understand the market: Jane Lin-Baden, CEO, Isobar APAC?blur=25

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

Abhinn Shreshtha Apr 19, 2017 8:00 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts?blur=25

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Flipkart buys eBay India biz as part of $1.4 billion fund raising deal?blur=25

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Abhinn Shreshtha Apr 11, 2017 5:36 PM

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global?blur=25

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha Apr 11, 2017 7:54 AM

Creative and metrics key for InMobi as it ramps up focus on video ads?blur=25

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Abhinn Shreshtha Apr 5, 2017 7:57 AM

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide?blur=25

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Abhinn Shreshtha Mar 21, 2017 8:35 AM

Radio advertising looks forward to a bright 2017?blur=25

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth

Abhinn Shreshtha Mar 20, 2017 7:53 AM

Jaipur, Surat to join metro club by 2018: EY?blur=25

According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emerge by 2020 with a household income of Rs 40,000 crore each.

Abhinn Shreshtha Mar 15, 2017 8:13 AM

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group?blur=25

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

Jagran Prakashan values Radio City at approx Rs 2000 crore??blur=25

Music Broadcast Ltd. will see its stake dilute to 74 per cent post IPO. According to sources, Jagran had bought Radio City for around Rs 400 crore in 2015.

Abhinn Shreshtha Feb 28, 2017 8:53 AM

Facebook extends Live Video reach with FB Bandstand?blur=25

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Abhinn Shreshtha Feb 9, 2017 8:12 AM

AR to drive more real world discovery and become the browser of the physical world?blur=25

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Abhinn Shreshtha Jan 2, 2017 7:54 AM