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LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Abhinn Shreshtha 23-May-2017

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

Abhinn Shreshtha 10-May-2017

Adobe is placing its bets on ‘Experience Cloud’ solutions suite that the company announced in March 2017

Abhinn Shreshtha 09-May-2017

The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on other platforms, including television, radio and print

Abhinn Shreshtha 08-May-2017

On World Press Freedom Day, we spoke with senior journalists and media veterans to get their views on the importance of a free media in a democracy

Abhinn Shreshtha 04-May-2017

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Abhinn Shreshtha 28-April-2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Abhinn Shreshtha 26-April-2017

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

Abhinn Shreshtha 24-April-2017

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

Abhinn Shreshtha 19-April-2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha 12-April-2017

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Abhinn Shreshtha 11-April-2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha 11-April-2017

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Abhinn Shreshtha 05-April-2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Abhinn Shreshtha 21-March-2017

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth

Abhinn Shreshtha 20-March-2017

According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emerge by 2020 with a household income of Rs 40,000 crore each.

Abhinn Shreshtha 15-March-2017

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha 08-March-2017

Music Broadcast Ltd. will see its stake dilute to 74 per cent post IPO. According to sources, Jagran had bought Radio City for around Rs 400 crore in 2015.

Abhinn Shreshtha 28-February-2017

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Abhinn Shreshtha 09-February-2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Abhinn Shreshtha 02-January-2017

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