The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM


Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet, the sector is hoping for a change in fortunes during the festive season

Abhinn Shreshtha Aug 10, 2017 7:57 AM


Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores

Abhinn Shreshtha Aug 3, 2017 7:44 AM


Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Abhinn Shreshtha Aug 3, 2017 7:38 AM


According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

Abhinn Shreshtha Jul 26, 2017 7:46 AM


Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM


TRAI suggests private FM broadcasters to migrate to digital radio broadcasting in metro and major cities to increase the number of radio channels and revenue opportunities

Abhinn Shreshtha Jul 14, 2017 8:08 AM


The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

Abhinn Shreshtha Jul 7, 2017 8:07 AM


Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Abhinn Shreshtha Jul 6, 2017 8:00 AM


A self confessed foodie and a prolific writer, Goyal talks about his love for Japan and his ambition of being a published fiction writer in this week’s edition of e4m Chillout

Abhinn Shreshtha Jul 1, 2017 7:46 AM


Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar

Abhinn Shreshtha Jun 30, 2017 7:56 AM

Word of mouth still works for us: Kyle Kiang, OnePlus?blur=25

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

Abhinn Shreshtha Jun 29, 2017 7:31 AM

Earned media will drive paid and owned media: Jeffrey Dachis, Razorfish?blur=25

The brands of the future will be built on authentic, advocacy-based messaging, which will then be amplified through owned and paid marketing, says Dachis

Abhinn Shreshtha Jun 16, 2017 7:39 AM

OTT space not homogenous, there's room for everyone: Vishal Maheshwari, Vuclip?blur=25

We chatted with Vishal Maheshwari, Country Head (India) of Vuclip, about his take on the Indian OTT space, the company’s views on monetization and what defines digital video content

Abhinn Shreshtha Jun 14, 2017 7:52 AM

Industry measurement services should be more transparent: Nick Burfitt, Kantar Media?blur=25

Nick Burfitt, Global Director & MD APAC of Kantar Media, feels that industry third party measurement is a must for advertisers and agencies to have trust in the data

Abhinn Shreshtha Jun 7, 2017 7:30 AM

We are committed to cricket for the time being: Will Yang, OPPO?blur=25

OPPO is said to invest upto Rs. 2,190 crore in cricket for the next four years. We interviewed Will Yang, Brand Director of OPPO India, about their future plans for India

Abhinn Shreshtha Jun 6, 2017 7:40 AM

Can Surewaves' TV programmatic platform, Skynet, revolutionize how ads are sold on TV??blur=25

Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June

Abhinn Shreshtha Jun 1, 2017 8:33 AM

Brands must learn to guess the intent behind search & serve appropriate content: Manoj Kumar, GSK?blur=25

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck

Abhinn Shreshtha May 31, 2017 7:46 AM


The need for transparency and protection for online advertising has never been more important than it is now

Abhinn Shreshtha May 29, 2017 8:31 AM


Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM