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Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail

Abhinav Trivedi 09-October-2013

Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent

Abhinav Trivedi 08-October-2013

In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, among other things...

Abhinav Trivedi 07-October-2013

Sony TV slipped back to sixth position in Week 39, while Star Plus, Colors and Zee TV retained their positions, but lost viewership. Life OK & SAB TV saw rise in viewership

Abhinav Trivedi 05-October-2013

Ambiguity prevails over the ad cap issue; the next week will hopefully decide the course of action. Meanwhile, channels following the mandate are engaging in serious discussions with advertisers on ad rate hike

Abhinav Trivedi 03-October-2013

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi 01-October-2013

Adherence of ad cap from Oct 1 looks bleak because the economic scenario & timing do not support it. Differences among b'casters & recent stay orders from TDSAT have only added to the chaos

Abhinav Trivedi 27-September-2013

Industry insiders believe that the division among broadcasters over 10+2 ad cap is likely to create a ripple effect in the industry. A clear situation will emerge within a month

Abhinav Trivedi 26-September-2013

Propelled by digitisation and globalisation, the English GEC genre is seeing the entry of new players such as Romedy Now and Star World Premiere HD. This is good for the industry & advertisers, say experts

Abhinav Trivedi 25-September-2013

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi 24-September-2013

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi 19-September-2013

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi 17-September-2013

Sony moves up to fourth position in the ranking of GECs in Week 36. Star Plus retains its number one position, but sees a drop in TVTs and relative share

Abhinav Trivedi 14-September-2013

Vodafone has been roped in as the presenting sponsor for the fifth consecutive year. Sources reveal that the telecom player has dished out about Rs 25 cr to Rs 30 cr to be on board

Abhinav Trivedi 12-September-2013

Depreciation in the value of Rupee is resulting in less content being acquired for the budget allocated in the beginning of the year. Costs have escalated by 20%, say experts

Abhinav Trivedi 11-September-2013

Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts

Abhinav Trivedi 09-September-2013

Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts

Abhinav Trivedi 06-September-2013

The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media

Abhinav Trivedi 05-September-2013

Hathway Cable had taken Sony TV off the prime time band over payment issues, causing the channel to lose viewership and hence, declining ratings. Also, its fiction shows are not performing as expected, reveal sources

Abhinav Trivedi 04-September-2013

TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV

Abhinav Trivedi 03-September-2013

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