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10+2 ad cap: Select channels play 12 mins of commercial ads instead of 10 mins

Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail

Abhinav Trivedi Oct 9, 2013 8:21 AM

KBC ratings fall accentuates Sony's troubles

Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent

Abhinav Trivedi Oct 8, 2013 8:33 AM

We see 15% carriage fee reduction by next year: Keertan Adhyanthya

In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, among other things...

Abhinav Trivedi Oct 7, 2013 8:22 AM

Major GECs lose steam in Week 39; Life OK & SAB TV record gains

Sony TV slipped back to sixth position in Week 39, while Star Plus, Colors and Zee TV retained their positions, but lost viewership. Life OK & SAB TV saw rise in viewership

Abhinav Trivedi Oct 5, 2013 8:20 AM

10+2 ad cap: Second week of Oct will bring in clarity, say b'casters

Ambiguity prevails over the ad cap issue; the next week will hopefully decide the course of action. Meanwhile, channels following the mandate are engaging in serious discussions with advertisers on ad rate hike

Abhinav Trivedi Oct 3, 2013 7:57 AM

Content remains king in movies & sports; mktg only assists, say experts

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

October 1: 10+2 ad cap implementation or status quo?

Adherence of ad cap from Oct 1 looks bleak because the economic scenario & timing do not support it. Differences among b'casters & recent stay orders from TDSAT have only added to the chaos

Abhinav Trivedi Sep 27, 2013 8:11 AM

10+2 ad cap: Star Plus, Zee TV, Colors agree to follow; Sony may oppose

Industry insiders believe that the division among broadcasters over 10+2 ad cap is likely to create a ripple effect in the industry. A clear situation will emerge within a month

Abhinav Trivedi Sep 26, 2013 9:13 AM

New launches to fragment English GEC audience

Propelled by digitisation and globalisation, the English GEC genre is seeing the entry of new players such as Romedy Now and Star World Premiere HD. This is good for the industry & advertisers, say experts

Abhinav Trivedi Sep 25, 2013 8:56 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

Select music channels set to defy TRAI ad cap

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi Sep 19, 2013 8:22 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

'KBC' buoys Sony's position, but channel still lags behind the big GECs

Sony moves up to fourth position in the ranking of GECs in Week 36. Star Plus retains its number one position, but sees a drop in TVTs and relative share

Abhinav Trivedi Sep 14, 2013 10:20 AM

Bigg Boss likely to garner more than Rs 90 cr this season

Vodafone has been roped in as the presenting sponsor for the fifth consecutive year. Sources reveal that the telecom player has dished out about Rs 25 cr to Rs 30 cr to be on board

Abhinav Trivedi Sep 12, 2013 7:53 AM

Rupee devaluation makes overseas content acquisition costlier by 20%

Depreciation in the value of Rupee is resulting in less content being acquired for the budget allocated in the beginning of the year. Costs have escalated by 20%, say experts

Abhinav Trivedi Sep 11, 2013 8:15 AM

Channels seek divine intervention; mythological shows make a comeback

Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts

Abhinav Trivedi Sep 9, 2013 7:58 AM

Digitisation & need for 'flanking' lead to spurt in new channel launches

Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts

Abhinav Trivedi Sep 6, 2013 7:57 AM

10+2 ad cap will open up non-FCT revenue options: Punit Pandey

The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media

Abhinav Trivedi Sep 5, 2013 7:49 AM

Hathway switch off adds to Sony's rating woes

Hathway Cable had taken Sony TV off the prime time band over payment issues, causing the channel to lose viewership and hence, declining ratings. Also, its fiction shows are not performing as expected, reveal sources

Abhinav Trivedi Sep 4, 2013 9:25 AM

"The ecosystem of non-traditional media is improving"

TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV

Abhinav Trivedi Sep 3, 2013 8:26 AM