Authors
E-commerce sees growth in sales this festive season despite slowdown?blur=25

Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals witness an average growth rate of 40%

Abhinav Trivedi Nov 5, 2013 8:44 AM

Week 43: Zee TV races ahead, displaces Star Plus from top position?blur=25

Zee TV has toppled Star Plus, claiming the number one position in Week 43. Sony TV, on the other hand, continues to see decline in viewership, coming sixth

Abhinav Trivedi Nov 1, 2013 8:42 AM

VUCA is an opportunity: Pawan Munjal?blur=25

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Capitalise on VUCA times to make it work in your favour: Manu Anand?blur=25

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

Q3 AdEx: Print and digital to gain at television's expense?blur=25

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

Evolve or perish - The new law of TV land?blur=25

Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times

Abhinav Trivedi Oct 28, 2013 8:17 AM

License clearance: B'casters write to Ministry of Home Affairs to revoke decision?blur=25

While some say that MHA's decision of reviewing security clearance of TV channels after every 3 years has risen out of confusion, others feel that it has been made to curtail emergence of more news b'casters before the elections

Abhinav Trivedi Oct 25, 2013 7:55 AM

Week 42 ratings: Zee moves up to No. 2; Sony slips to No. 6 again?blur=25

Zee TV overtook Colors to take the second spot, while Sab TV displaced Life OK to move up to No. 5. Sony TV moved down to sixth position in Week 42 with loss in viewership

Abhinav Trivedi Oct 25, 2013 7:53 AM

"We are looking forward to BARC as the present ratings system is not up to the mark"?blur=25

Avinash Kaul, CEO, ET Now, Times Now & Zoom talks about the content orientation of Zoom, 10+2 ad cap challenge, ratings scenario & paid news, among other things...

Abhinav Trivedi Oct 24, 2013 8:37 AM

Will STAR India's move of buying stake in Indian Super League be a game-changer??blur=25

Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark

Abhinav Trivedi Oct 22, 2013 8:31 AM

10+2: TDSAT will not disappoint b'casters with its Oct 31 hearing - Stakeholders?blur=25

The TV industry believes that TDSAT is likely to give an extension to the norm citing the macro-economic scenario, but it would certainly ask for more accountability in advtg

Abhinav Trivedi Oct 21, 2013 7:38 AM

10+2 ad cap: TDSAT hearing deferred to October 31?blur=25

The TDSAT hearings, scheduled for Oct 21 for select music channels & on Nov 11 for news broadcasters, have been rescheduled collectively to Oct 31 for all the channels

Abhinav Trivedi Oct 19, 2013 10:20 AM

Special interest channels to capitalise on DAS to fuel growth?blur=25

With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings

Abhinav Trivedi Oct 18, 2013 9:09 AM

10+2 ad cap: Oct 21 hearing likely to bring some clarity on the issue?blur=25

As October 21 approaches, the b'casting industry is awaiting the next hearing in TDSAT on the TRAI 10+2 ad cap order. Hopefully, it should decide the next step in the imbroglio

Abhinav Trivedi Oct 18, 2013 7:57 AM

B'cast industry might lose revenue to other media in Q3: Experts?blur=25

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

Amar Ujala owner buys back shares from Maheshwari family; signals capital restructuring?blur=25

This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones

Abhinav Trivedi Oct 16, 2013 8:07 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 9:09 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 8:02 AM

Week 40 ratings: Life OK moves to fourth position, Colors gains viewership?blur=25

Life OK garnered 347 mn TVTs & relative share of 14.39%. Colors claimed second spot with 476 mn TVTs as compared to 458 mn TVTs in Week 39. Sony TV too climbed up to 5th position from 6th last week

Abhinav Trivedi Oct 11, 2013 8:49 AM

Kids genre changes rules of engagement?blur=25

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM