Authors

Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals witness an average growth rate of 40%

Abhinav Trivedi 05-November-2013

Zee TV has toppled Star Plus, claiming the number one position in Week 43. Sony TV, on the other hand, continues to see decline in viewership, coming sixth

Abhinav Trivedi 01-November-2013

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi 31-October-2013

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi 31-October-2013

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi 29-October-2013

Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times

Abhinav Trivedi 28-October-2013

While some say that MHA's decision of reviewing security clearance of TV channels after every 3 years has risen out of confusion, others feel that it has been made to curtail emergence of more news b'casters before the elections

Abhinav Trivedi 25-October-2013

Zee TV overtook Colors to take the second spot, while Sab TV displaced Life OK to move up to No. 5. Sony TV moved down to sixth position in Week 42 with loss in viewership

Abhinav Trivedi 25-October-2013

Avinash Kaul, CEO, ET Now, Times Now & Zoom talks about the content orientation of Zoom, 10+2 ad cap challenge, ratings scenario & paid news, among other things...

Abhinav Trivedi 24-October-2013

Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark

Abhinav Trivedi 22-October-2013

The TV industry believes that TDSAT is likely to give an extension to the norm citing the macro-economic scenario, but it would certainly ask for more accountability in advtg

Abhinav Trivedi 21-October-2013

The TDSAT hearings, scheduled for Oct 21 for select music channels & on Nov 11 for news broadcasters, have been rescheduled collectively to Oct 31 for all the channels

Abhinav Trivedi 19-October-2013

With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings

Abhinav Trivedi 18-October-2013

As October 21 approaches, the b'casting industry is awaiting the next hearing in TDSAT on the TRAI 10+2 ad cap order. Hopefully, it should decide the next step in the imbroglio

Abhinav Trivedi 18-October-2013

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi 17-October-2013

This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones

Abhinav Trivedi 16-October-2013

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi 15-October-2013

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi 15-October-2013

Life OK garnered 347 mn TVTs & relative share of 14.39%. Colors claimed second spot with 476 mn TVTs as compared to 458 mn TVTs in Week 39. Sony TV too climbed up to 5th position from 6th last week

Abhinav Trivedi 11-October-2013

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi 10-October-2013

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