Authors

Arpit Mankar, Programming Head & Sunil Punjabi, Business Head, AXN say that while time spent on English entertainment channels has increased, the reach has dropped

Abhinav Trivedi 06-December-2013

The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DEN and Hathway

Abhinav Trivedi 06-December-2013

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi 05-December-2013

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi 05-December-2013

Star Sports does not only have telecast rights to all BCCI matches, ICC Champion's League T20 & ICC World Cup, it also showcases them brilliantly, giving it an edge over other cricket b'casters

Abhinav Trivedi 04-December-2013

The regulatory authority also stated that it will interfere in cases from time to time to protect the interest of the subscribers or monitor the quality of service

Abhinav Trivedi 04-December-2013

Rajesh Sethi, CEO, TEN Sports talks about the marketing initiatives taken by the channel for the India-SA series, the monetisation game, having sold 90% of the inventory and much more...

Abhinav Trivedi 03-December-2013

The Business Head of ZeeQ says that the core focus has been subscription, and because of the ZEE mother brand, the channel is at 1.5 cr set top boxes out of the 2 cr installed

Abhinav Trivedi 29-November-2013

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi 28-November-2013

Star-Sports' FIR against GTPL Hathway has again brought the distribution industry's issues over revenue sharing, declaration of subscribers & signal transmission into the limelight

Abhinav Trivedi 21-November-2013

Various facets of the Cable Network and Regulations Act, 1995 are being discussed in the TDSAT court; experts believe this might buy broadcasters more time

Abhinav Trivedi 18-November-2013

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi 15-November-2013

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi 15-November-2013

Frugal innovation, low margins & entrepreneurial spirit driving Indian digital companies; this is setting them apart from the capital-driven model in the West, say experts

Abhinav Trivedi 15-November-2013

Sony added 41 million TVTs this week, moving up the ranking ladder. Star Plus garnered 536 million TVTs as opposed to 486 million TVTs in Week 44

Abhinav Trivedi 15-November-2013

Highly placed sources have suggested that though the TDSAT court will take its normal course over the ad cap issue, there is a possibility of "high level lobbying"

Abhinav Trivedi 12-November-2013

B'casters & editors speak against the UPA Govt's ban on opinion polls & boycotting of TV debates. The Govt should not try to curtail media in any manner in a democracy, say experts

Abhinav Trivedi 11-November-2013

A development is likely to take place within a week. The change will be on parameters of accountability, security & the number of people managing the social accounts of STAR India

Abhinav Trivedi 08-November-2013

Star India issued an apology on Twitter for abusive tweet & decided to overhaul in terms of accountability, security & number of people managing social accounts of network.

Abhinav Trivedi 08-November-2013

With Zee TV toppling Star Plus from the No. 1 position in Week 43 on the back of Chennai Express' TV premiere, big ticket movies continue to wield their power over mainline GECs

Abhinav Trivedi 07-November-2013

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