Authors
"With digitisation, reach should have increased, but it didn't happen"

Arpit Mankar, Programming Head & Sunil Punjabi, Business Head, AXN say that while time spent on English entertainment channels has increased, the reach has dropped

Abhinav Trivedi Dec 6, 2013 8:46 AM

Dispute with MSOs causes Sony's ratings to plummet

The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DEN and Hathway

Abhinav Trivedi Dec 6, 2013 8:34 AM

Prateek Seal elevated as Business Head of Star Utsav

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi Dec 5, 2013 10:26 AM

Prateek Seal elevated as Business Head of Star Utsav

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi Dec 5, 2013 7:54 AM

Indian cricket b'casting: Marketers place their bets on Star Sports

Star Sports does not only have telecast rights to all BCCI matches, ICC Champion's League T20 & ICC World Cup, it also showcases them brilliantly, giving it an edge over other cricket b'casters

Abhinav Trivedi Dec 4, 2013 8:29 AM

TRAI lays down directives regarding billing for MSOs

The regulatory authority also stated that it will interfere in cases from time to time to protect the interest of the subscribers or monitor the quality of service

Abhinav Trivedi Dec 4, 2013 7:50 AM

India- SA series: TEN Sports to increase inventory cost by 19% from today

Rajesh Sethi, CEO, TEN Sports talks about the marketing initiatives taken by the channel for the India-SA series, the monetisation game, having sold 90% of the inventory and much more...

Abhinav Trivedi Dec 3, 2013 9:00 AM

Our subscription numbers have grown 70% since Feb: ZeeQ's Subhadarshi Tripathy

The Business Head of ZeeQ says that the core focus has been subscription, and because of the ZEE mother brand, the channel is at 1.5 cr set top boxes out of the 2 cr installed

Abhinav Trivedi Nov 29, 2013 8:44 AM

B'casters turn to rebranding to break clutter in a new digitised world

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

MSO - b'caster conflicts to intensify post completion of digitisation: Experts

Star-Sports' FIR against GTPL Hathway has again brought the distribution industry's issues over revenue sharing, declaration of subscribers & signal transmission into the limelight

Abhinav Trivedi Nov 21, 2013 8:19 AM

Is the fate of 10+2 ad cap in a state of limbo?

Various facets of the Cable Network and Regulations Act, 1995 are being discussed in the TDSAT court; experts believe this might buy broadcasters more time

Abhinav Trivedi Nov 18, 2013 8:34 AM

Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 9:27 AM

Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 8:44 AM

Indian digital companies' growth story gains traction

Frugal innovation, low margins & entrepreneurial spirit driving Indian digital companies; this is setting them apart from the capital-driven model in the West, say experts

Abhinav Trivedi Nov 15, 2013 8:36 AM

Week 45: Sony moves to fifth position, Star Plus gains viewership

Sony added 41 million TVTs this week, moving up the ranking ladder. Star Plus garnered 536 million TVTs as opposed to 486 million TVTs in Week 44

Abhinav Trivedi Nov 15, 2013 7:37 AM

10+2 ad cap: Industry rife with speculation as hearing on in TDSAT court

Highly placed sources have suggested that though the TDSAT court will take its normal course over the ad cap issue, there is a possibility of "high level lobbying"

Abhinav Trivedi Nov 12, 2013 8:12 AM

Industry criticises Government's approach towards news channels

B'casters & editors speak against the UPA Govt's ban on opinion polls & boycotting of TV debates. The Govt should not try to curtail media in any manner in a democracy, say experts

Abhinav Trivedi Nov 11, 2013 7:46 AM

STAR India might overhaul social media protocol post Twitter fiasco

A development is likely to take place within a week. The change will be on parameters of accountability, security & the number of people managing the social accounts of STAR India

Abhinav Trivedi Nov 8, 2013 10:01 AM

STAR India might overhaul social media protocol post Twitter fiasco

Star India issued an apology on Twitter for abusive tweet & decided to overhaul in terms of accountability, security & number of people managing social accounts of network.

Abhinav Trivedi Nov 8, 2013 8:06 AM

Big ticket movie premieres continue to impact GEC fortunes

With Zee TV toppling Star Plus from the No. 1 position in Week 43 on the back of Chennai Express' TV premiere, big ticket movies continue to wield their power over mainline GECs

Abhinav Trivedi Nov 7, 2013 9:45 AM