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How active is the Hindi GEC genre on digital?

Hindi GECs lag behind other genres in terms of engaging the audiences innovatively despite having a robust presence on digital platforms

Abhinav Trivedi Feb 18, 2014 9:14 AM

We're looking at consumption on devices beyond TV in a big way: Sanjay Gupta

The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its consumption

Abhinav Trivedi Feb 14, 2014 9:07 AM

Marketers continue to bet on TV for mass reach, digital for customer engagement

As inevitable as increasing ad spends on digital are, TV will continue to be the best bet for mass reach in the future. Marketers react to GroupM's AdEx report, 'This Year, Next Year 2014'

Abhinav Trivedi Feb 12, 2014 8:41 AM

Industry welcomes MIB move to remove cable monopoly

Industry observers have said that the proposed guidelines for MSO modules by I&B Minister Manish Tewari will end the nuisance of cable monopoly, which adversely affects fair competition, pricing & quality of service

Abhinav Trivedi Feb 11, 2014 9:14 AM

DAS: What is happening at the grassroots?

Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level

Abhinav Trivedi Feb 7, 2014 9:46 AM

We are offering differentiated specialised content: Aditya Swamy

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi Feb 6, 2014 9:50 AM

GECs gear up for the trio of big events - IPL, general elections & FIFA

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi Feb 4, 2014 9:39 AM

TV ratings case: Industry cautious after hearing is deferred

With the Delhi HC deferring a stay order to Kantar in the TV ratings guidelines case, industry stakeholders say the case has become strong for both Kantar & the Govt, hence they have adopted a wait & watch approach

Abhinav Trivedi Jan 30, 2014 9:16 AM

TV Ratings: Industry expects Kantar to get a stay from HC

Two industry bodies - AAAI & Indian Society of Advertisers - are supporting the parent company of TAM Media, even as broadcasters have been vocal against a ratings blackout in the contemporary scenario

Abhinav Trivedi Jan 29, 2014 8:57 AM

IPL-7 – Keep the tournament transparent, say marketers

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

How individual genres will fare in case of ratings blackout?

GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts

Abhinav Trivedi Jan 27, 2014 9:41 AM

Video: Turnaround of our flagship channel is my priority: NP Singh

The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country

Abhinav Trivedi Jan 24, 2014 9:24 AM

Dish TV adds 220,000 subscribers; carriage fee up by 86% in Q3 FY14

Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs 5,529 mn

Abhinav Trivedi Jan 24, 2014 9:00 AM

ZEE ad revenues grow 34 pc in a slowdown year

In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group

Abhinav Trivedi Jan 23, 2014 8:32 AM

Hectic parleys on to avoid ratings blackout

The IBF, AAAI & ISA are working closely to carve out a solution & avoid a possible ratings blackout. Sources indicate that TAM will also be involved in these negotiations "when the time is right"

Abhinav Trivedi Jan 22, 2014 9:11 AM

Gloves are off as BARC takes an indirect dig at the 'existing ratings system'

Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough

Abhinav Trivedi Jan 21, 2014 9:32 AM

TV rating guidelines: Marketers speculative over investments

Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects

Abhinav Trivedi Jan 20, 2014 9:19 AM

Ad cap and the new industry dynamics

Industry experts say that not all channels following the 12-min ad cap are doing so because of the regulation, but because of the inconsistent ratio of supply & demand, combined with inventory rate hike

Abhinav Trivedi Jan 13, 2014 8:57 AM

Content acquisition a double-edged sword for English GECs

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts

Abhinav Trivedi Jan 9, 2014 9:28 AM

Why 2014 can be a game changer for TV distribution?

2014 will not turn around the dimensions of the business upside down, but things will move at a faster pace, which will make the distribution business more organised, say industry experts

Abhinav Trivedi Jan 7, 2014 9:27 AM