Authors

Hindi GECs lag behind other genres in terms of engaging the audiences innovatively despite having a robust presence on digital platforms

Abhinav Trivedi 18-February-2014

The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its consumption

Abhinav Trivedi 14-February-2014

As inevitable as increasing ad spends on digital are, TV will continue to be the best bet for mass reach in the future. Marketers react to GroupM's AdEx report, 'This Year, Next Year 2014'

Abhinav Trivedi 12-February-2014

Industry observers have said that the proposed guidelines for MSO modules by I&B Minister Manish Tewari will end the nuisance of cable monopoly, which adversely affects fair competition, pricing & quality of service

Abhinav Trivedi 11-February-2014

Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level

Abhinav Trivedi 07-February-2014

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi 06-February-2014

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi 04-February-2014

With the Delhi HC deferring a stay order to Kantar in the TV ratings guidelines case, industry stakeholders say the case has become strong for both Kantar & the Govt, hence they have adopted a wait & watch approach

Abhinav Trivedi 30-January-2014

Two industry bodies - AAAI & Indian Society of Advertisers - are supporting the parent company of TAM Media, even as broadcasters have been vocal against a ratings blackout in the contemporary scenario

Abhinav Trivedi 29-January-2014

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi 28-January-2014

GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts

Abhinav Trivedi 27-January-2014

The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country

Abhinav Trivedi 24-January-2014

Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs 5,529 mn

Abhinav Trivedi 24-January-2014

In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group

Abhinav Trivedi 23-January-2014

The IBF, AAAI & ISA are working closely to carve out a solution & avoid a possible ratings blackout. Sources indicate that TAM will also be involved in these negotiations "when the time is right"

Abhinav Trivedi 22-January-2014

Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough

Abhinav Trivedi 21-January-2014

Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects

Abhinav Trivedi 20-January-2014

Industry experts say that not all channels following the 12-min ad cap are doing so because of the regulation, but because of the inconsistent ratio of supply & demand, combined with inventory rate hike

Abhinav Trivedi 13-January-2014

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts

Abhinav Trivedi 09-January-2014

2014 will not turn around the dimensions of the business upside down, but things will move at a faster pace, which will make the distribution business more organised, say industry experts

Abhinav Trivedi 07-January-2014

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