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T20 effect: Political parties buy ad inventory to attract attention

With frenzied preparations underway for the forthcoming Lok Sabha elections, political parties are booking ad spots during the T20 World Cup

Abhinav Trivedi Mar 27, 2014 8:56 AM

It would be difficult to afford movie acquisitions in the future: Hemal Jhaveri

The EVP and GM, Star Gold and Movies OK, talks about the cost factor that affects movie acquisitions and the efforts behind the success of Star Gold and Movies OK

Abhinav Trivedi Mar 27, 2014 7:46 AM

Brand owners edgy as SC observations add to IPL credibility crisis

With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing traction towards the IPL? Marketers share their views

Abhinav Trivedi Mar 26, 2014 8:45 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

Is ZEE to launch two new channels?

ZEE Network may be planning to launch two new channels '&' TV and Zindagi. Sources indicate that the launch will be along the lines of Life OK from STAR and Rishtey from Colors

Abhinav Trivedi Mar 24, 2014 7:07 AM

IPL to compete with T20 WC and elections for ad money

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

We are not a politically funded channel: Vikram Chandra

The Group CEO of NDTV feels that without evidence, hurling allegations is ridiculous. He also feels that there is no reason to doubt that BARC will deliver what is expected out of it

Abhinav Trivedi Mar 20, 2014 10:00 AM

Star bets big on 'Satyamev Jayate'; marketers remain optimistic

Season 2 of the iconic show has been well received & Star Plus expects that it will serve the purpose it has been launched for. Meanwhile, marketers expect the build-up to eventually happen, given the show's popularity

Abhinav Trivedi Mar 14, 2014 8:32 AM

TV 3.1: Value chain needs to improve, say experts

According to industry experts, with time, content over various platforms will serve customised needs of the audiences, hence, broadcasters need to be prepared for a new set of changes

Abhinav Trivedi Mar 14, 2014 8:17 AM

Carriage fee issues need to be settled quickly: Television CEOs

Television honchos have stressed on clarity over the regulatory issues from the regulator, as well as early settlement of issues such as addressability of consumers & subscription revenues

Abhinav Trivedi Mar 13, 2014 9:20 AM

The industry will sort itself out on TV ratings: Mark Eyers

The APAC CCO of kids genre at Turner International also feels that originality, physical humour & animation are the core parameters before finalising content for the Indian market

Abhinav Trivedi Mar 12, 2014 9:27 AM

We are aggressively building Ten Sports in the digital space: Rajesh Sethi

The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting viewer traction

Abhinav Trivedi Mar 12, 2014 9:14 AM

Sony TV's 5-10% revenue drop has not affected our overall revenues: Rohit Gupta

Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced

Abhinav Trivedi Mar 7, 2014 9:14 AM

BARC: Debt funding without equity in process

It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process

Abhinav Trivedi Mar 6, 2014 8:28 AM

Digitisation hasn't benefited channels like us: Krishna Desai

Channels such as Cartoon Network & Pogo were already present in most of the homes in India, therefore, digitisation hasn't much impacted the network in this context, says Turner International India’s Desai

Abhinav Trivedi Mar 3, 2014 8:12 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

Highest TVTs: What worked for Star Plus?

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses

Abhinav Trivedi Feb 21, 2014 9:41 AM

Excise cuts in Interim Budget to have no impact on media spends, say experts

The excise cut is unlikely to directly benefit the auto and consumer durables sectors, say industry experts, who don't see much impact on media spends, which are expected to remain the same as planned

Abhinav Trivedi Feb 21, 2014 9:11 AM

Innovation determines success in unconventional media, say experts

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM