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Sports properties draw e-commerce players; Jabong enters the field with NBA tie-up

Sports properties continue to lure e-commerce companies. Amazon, Flipkart, Quikr, GoDaddy have already invested in IPL; Jabong joins the sports bandwagon with NBA tie-up

Abhinav Trivedi May 7, 2014 9:13 AM

IPL 7: Starsports.com eyes significant revenues as brands pump in money

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this year, which has gone up to Rs 5 cr

Abhinav Trivedi May 5, 2014 8:23 AM

IPL 7: E-commerce companies bet big on sponsorships

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi Apr 30, 2014 10:09 AM

IPL 7: E-commerce companies bet big on sponsorships

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi Apr 30, 2014 8:49 AM

Brand play on IPL: The story of advertising, branding & integration

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

IPL offers more engagement for BlackBerry than Elections: Amar Thomas

Amar Thomas, Country Marketing Manager, BlackBerry India, talks about BBM's association with Mumbai Indians and wooing BBM channel users with exclusive content and offers

Abhinav Trivedi Apr 25, 2014 7:49 AM

IPL 7: Competing brands engage in spot buys

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Poll coverage on TV: Modi-centric, say observers; neutral & unbiased, say b'casters

While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant news is sustainable

Abhinav Trivedi Apr 22, 2014 9:12 AM

Marketers balancing spends between news and IPL

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

IPL 7: Set Max ties up with eight sponsors

The official broadcaster of IPL has got on board Vodafone, Karbonn Mobile, TVS, Marico, Havells, Perfetti, Cadbury & Amazon as sponsors. Set Max has also maintained clarity on HD feeds this year

Abhinav Trivedi Apr 16, 2014 8:48 AM

IPL 7: Why many teams won't make money?

Franchises opine that there is lack of clarity over some aspects like subsidisation in IPL this year from BCCI. Most of them feel that revenues this year will be subdued, with only MI & CSK expected to post profits

Abhinav Trivedi Apr 15, 2014 9:28 AM

IPL 7: Brands gun for sweet deals; sponsorships under pressure

Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow

Abhinav Trivedi Apr 15, 2014 9:24 AM

Why Star and Zee dissolved MediaPro?

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources

Abhinav Trivedi Apr 14, 2014 7:49 AM

IPL 7: Starsports.com and Set Max to compete for ad sales

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

Brands demanding more deliverables during IPL7

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 9:57 AM

Brands demanding more deliverables during IPL7

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 8:00 AM

No political advtg on Set Max/ Sony during IPL, says BCCI

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

IPL: Delhi and Punjab franchises facing the heat on ground?

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi Apr 3, 2014 8:34 AM

IPL - Credibility dampens,but marketers bank on the game of cricket

While on-ground associations are expected to take a hit, post the Supreme Court clarity, on-air sponsorships might surge. However, every brand will approach the tournament on their own objective

Abhinav Trivedi Mar 31, 2014 8:04 AM

Marketers wait for SC order as IPL credibility takes a hit

The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today

Abhinav Trivedi Mar 28, 2014 7:57 AM