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Sports properties continue to lure e-commerce companies. Amazon, Flipkart, Quikr, GoDaddy have already invested in IPL; Jabong joins the sports bandwagon with NBA tie-up

Abhinav Trivedi 07-May-2014

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this year, which has gone up to Rs 5 cr

Abhinav Trivedi 05-May-2014

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi 30-April-2014

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi 30-April-2014

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi 28-April-2014

Amar Thomas, Country Marketing Manager, BlackBerry India, talks about BBM's association with Mumbai Indians and wooing BBM channel users with exclusive content and offers

Abhinav Trivedi 25-April-2014

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi 23-April-2014

While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant news is sustainable

Abhinav Trivedi 22-April-2014

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi 21-April-2014

The official broadcaster of IPL has got on board Vodafone, Karbonn Mobile, TVS, Marico, Havells, Perfetti, Cadbury & Amazon as sponsors. Set Max has also maintained clarity on HD feeds this year

Abhinav Trivedi 16-April-2014

Franchises opine that there is lack of clarity over some aspects like subsidisation in IPL this year from BCCI. Most of them feel that revenues this year will be subdued, with only MI & CSK expected to post profits

Abhinav Trivedi 15-April-2014

Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow

Abhinav Trivedi 15-April-2014

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources

Abhinav Trivedi 14-April-2014

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi 11-April-2014

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi 10-April-2014

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi 10-April-2014

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi 04-April-2014

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi 03-April-2014

While on-ground associations are expected to take a hit, post the Supreme Court clarity, on-air sponsorships might surge. However, every brand will approach the tournament on their own objective

Abhinav Trivedi 31-March-2014

The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today

Abhinav Trivedi 28-March-2014

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