Innovation has almost become a perquisite for advertisers as a means to cut through the clutter, due to ever increasing ad spends that have breached Rs 1000 crore with more than 80 brands competing to woo the audience in the latest edition of the IPL, writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel Jun 1, 2016 8:18 AM

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM