Center Fresh takes a tongue-in-cheek look at the mad ad world?blur=25

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy Mar 7, 2014 7:51 AM

Tanishq Mia urges women to #SnapOutOfIt this Women's Day?blur=25

The jewellery brand has launched a unique digital campaign on Facebook, urging working women in Delhi, Mumbai & Bangalore to break away from the regular humdrum of professional life and have fun the creative way

Twishy Mar 6, 2014 7:49 AM

MTS gives birth to an internet baby?blur=25

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

Samsung goes to the Oscars, again?blur=25

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung', at the gala event

Twishy Mar 4, 2014 7:53 AM

Coke takes the masses route to spread happiness?blur=25

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

An Idea against Ullu-ism!?blur=25

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan?blur=25

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow?blur=25

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Coke's anti-social media ad generates social media buzz?blur=25

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy Feb 24, 2014 8:58 AM

The cardinal sin is to be boring: O&M's Tham Khai Meng?blur=25

The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M

Twishy Feb 22, 2014 9:37 AM

Why so serious? Cadbury 5 Star offers the perfect cure in latest ad?blur=25

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment

Twishy Feb 19, 2014 7:59 AM

Brands show growing love for digital this Valentine's?blur=25

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium

Twishy Feb 18, 2014 8:36 AM

Munch ka crunch ya Perk ka weight??blur=25

Cadbury Perk & Nestle Munch are engaged in a battle royal over weight versus taste, taking on each other with ads in quick succession. Will this marketing gimmick work?

Twishy Feb 17, 2014 7:53 AM

Hewlett-Packard aggressively woos millennials with new devices?blur=25

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected

Twishy Feb 14, 2014 9:28 AM

Are the radio ads against celebrities justified??blur=25

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

"Today, the most successful creative agencies are those that are open & collaborative"?blur=25

Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content

Twishy Feb 11, 2014 8:32 AM

Wake up to The Times of India's call on farmer suicides?blur=25

A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left behind by a farmer who committed suicide

Twishy Feb 7, 2014 9:33 AM

SpiceJet meets creative agencies?blur=25

SpiceJet is on the lookout for a creative partner. The airline is meeting agencies in Delhi, who have been asked to present their ideas

Twishy Feb 6, 2014 8:07 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM