The Indian advertising industry is all agog with excitement following the announcement of the foray of BMB in India via a 50-50 JV with Madison World. The man of the moment obviously is Trevor Beattie, Founding Partner, BMB. exchange4media caught up with Beattie to know more about his plans for the new entity BMB Madison in India, new pitches and more...
There was much loud cheering, whistle blowing and drum beating as the names of each Emvie winner was announced on August 27, 2010. The big night saw media agencies in full attendance and in high spirits. exchange4media gives a detailed report on all the winners and their award winning work.
It’s been three years now that Mindshare India has been awarded ‘Media Agency of the Year’ at the Bombay Ad Club-organised Emvie Awards. Even as the crowned winner has changed, Mindshare has competition breathing down its neck in sister agency Maxus. Both agencies have won the same number of metals, but courtesy more Golds and Silvers, Mindshare beat Maxus by 15 points.
There were no surprises yet again at the Emvies 2010 awards, held in Mumbai on August 27. Like last year, this year, too, Mindshare is placed at the top and has been declared Media Agency of the Year. Maxus and Mudra Max follow, with Mudra Max also taking home the Grand Emvie.
Following a multi-agency pitch, telecom solutions provider Huawei Telecommunications (India) Co Pvt Ltd has appointed Mudra Communications as its creative partner. The pitch was reportedly called in June 2010 and the agencies in the fray included Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi, PerceptH and Mudra, among others.
Following a multi-agency pitch, investment manager DSP BlackRock Mutual Fund has divided its creative business between Lowe Lintas and Taproot India. JWT India was the incumbent agency and had shared a long relationship with the brand since 1996. Motivator continues to be the media agency for the brand.
Spread over two days on August 12-13, a total 66 case studies have been presented at Emvies 2010. This year, a record 397 entries had been received. With the spirited rounds of presentations over, now the ad industry is looking forward to the awards ceremony, which will be held in Mumbai on August 27, 2010.
If one may have thought innovations and ideas are the jobs done by creative agencies, think again! The Emvie Awards 2010 case-study presentations were all about media innovation and its effectiveness. The case-studies presentations decide the final winners of the Emvie Awards.
Purple Focus, a full service mid-sized agency, has bagged the creative mandates for Shakti Pumps (India) Ltd and Aakriti Group. The cumulative size of the two wins is pegged at Rs 20 crore. Rohit Bindal, Vice President, Purple Focus, has confirmed the wins to exchange4media.
Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.
The recently concluded AdFest 2010 has brought much cheer to the Indian advertising industry by way of international awards. The awards have also given a boost to Indian creatives. One such winner is Ogilvy India’s Executive Creative Director, South Asia Sumanto Chattopadhyay’s team from Sri Lanka, which bagged its first Gold for its Iodex ‘Little people’ campaign at AdFest 2010. Chattopadhyay shares his excitement on winning the award and the plans ahead with exchange4media.
It is learnt that Colgate Palmolive India has decided to parted ways with its creative partner Rediffusion Y&R. The business is said to move to Bates 141. WPP is reportedly planning to create an independent unit that will handle only the Colgate Palmolive business, which will fall under Bates 141. The movement is effective from October 2010, till then Rediffusion Y&R will continue to work on the account.
Balaji Telefilms has decided to hand over the creative mandate for its upcoming motion picture projects to Rediffusion Y&R. No pitch process preceded this development. The incumbent agency was Marching Ants. This win comes close on the heels of Rediffusion Y&R bagging the creative duties of DNA in June 2010.
The ad industry is gearing up for Emvies 2010, which would be held on August 27 in Mumbai. Organised by the Ad Club Bombay, the first round of judging was held on July 26, and for the first time it will go on for three days, giving more and sufficient time to industry stalwarts to judge the entries. A record 397 entries have been received this year.
Following the launch of its FIFA merchandise in India, Amigo Sports has decided to assign its media mandate to Prachar Communications. Rajesh Jain, MD, Prachar Communications, has confirmed the win to exchange4media and added that no multi-agency pitch was involved.
Anil Fernandes, Vice President, INX Media, has put in his papers. He is joining India Today Group as Associate Publisher. This will be his second stint with the India Today Group, where he will report be reporting to Malcolm D Mistry, Publishing Director, India Today Mega Brand.