BIG CBS appoints McCann Erickson as its creative partner?blur=25

Following a multi-agency pitch, BIG CBS Networks Pvt Ltd, the recently announced JV between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed McCann Erickson to handle its creative duties.

Tasneem Limbdiwala Sep 3, 2010 8:27 AM

India is my focus and shall remain my focus in the next 4 years: BMB’s Trevor Beattie?blur=25

The Indian advertising industry is all agog with excitement following the announcement of the foray of BMB in India via a 50-50 JV with Madison World. The man of the moment obviously is Trevor Beattie, Founding Partner, BMB. exchange4media caught up with Beattie to know more about his plans for the new entity BMB Madison in India, new pitches and more...

Tasneem Limbdiwala Sep 1, 2010 7:53 AM

Dinesh Vyas quits TME India; moves to MEC India?blur=25

Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from September 1, 2010. Vyas will be reporting to T Gangadhar, MD, MEC India and will be based in Mumbai.

Tasneem Limbdiwala Aug 31, 2010 8:08 AM

Emvies 2010: High on awards, the winners take it all?blur=25

There was much loud cheering, whistle blowing and drum beating as the names of each Emvie winner was announced on August 27, 2010. The big night saw media agencies in full attendance and in high spirits. exchange4media gives a detailed report on all the winners and their award winning work.

Tasneem Limbdiwala Aug 30, 2010 8:33 AM

Emvies 2010: Mindshare’s biggest rival – Maxus?blur=25

It’s been three years now that Mindshare India has been awarded ‘Media Agency of the Year’ at the Bombay Ad Club-organised Emvie Awards. Even as the crowned winner has changed, Mindshare has competition breathing down its neck in sister agency Maxus. Both agencies have won the same number of metals, but courtesy more Golds and Silvers, Mindshare beat Maxus by 15 points.

Tasneem Limbdiwala Aug 30, 2010 8:25 AM

Emvies 2010: Mindshare declared Media Agency of the Year again; Maxus & Mudra Max shine?blur=25

There were no surprises yet again at the Emvies 2010 awards, held in Mumbai on August 27. Like last year, this year, too, Mindshare is placed at the top and has been declared Media Agency of the Year. Maxus and Mudra Max follow, with Mudra Max also taking home the Grand Emvie.

Tasneem Limbdiwala Aug 28, 2010 8:26 AM

Huawei appoints Mudra Communications as its creative partner?blur=25

Following a multi-agency pitch, telecom solutions provider Huawei Telecommunications (India) Co Pvt Ltd has appointed Mudra Communications as its creative partner. The pitch was reportedly called in June 2010 and the agencies in the fray included Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi, PerceptH and Mudra, among others.

Tasneem Limbdiwala Aug 20, 2010 8:41 AM

DSP BlackRock Mutual Fund splits its creative biz between Lowe Lintas & Taproot India?blur=25

Following a multi-agency pitch, investment manager DSP BlackRock Mutual Fund has divided its creative business between Lowe Lintas and Taproot India. JWT India was the incumbent agency and had shared a long relationship with the brand since 1996. Motivator continues to be the media agency for the brand.

Tasneem Limbdiwala Aug 18, 2010 8:35 AM

Emvies 2010: Case study presentations over; stage set for the big day on August 27?blur=25

Spread over two days on August 12-13, a total 66 case studies have been presented at Emvies 2010. This year, a record 397 entries had been received. With the spirited rounds of presentations over, now the ad industry is looking forward to the awards ceremony, which will be held in Mumbai on August 27, 2010.

Tasneem Limbdiwala Aug 16, 2010 8:30 AM

EMVIES 2010: Day one of case study presentation over; Day two kicks off on Aug 13?blur=25

If one may have thought innovations and ideas are the jobs done by creative agencies, think again! The Emvie Awards 2010 case-study presentations were all about media innovation and its effectiveness. The case-studies presentations decide the final winners of the Emvie Awards.

Tasneem Limbdiwala Aug 13, 2010 8:29 AM

Purple Focus adds Shakti Pumps and Aakriti Groups businesses to its kitty?blur=25

Purple Focus, a full service mid-sized agency, has bagged the creative mandates for Shakti Pumps (India) Ltd and Aakriti Group. The cumulative size of the two wins is pegged at Rs 20 crore. Rohit Bindal, Vice President, Purple Focus, has confirmed the wins to exchange4media.

Tasneem Limbdiwala Aug 11, 2010 8:22 AM

Srei, a holistic infrastructure institution, calls for creative pitch?blur=25

Srei, a holistic infrastructure institution, is on the lookout for a new creative partner. According to industry sources, the institution has invited agencies to make presentations for their new communication plan.

Tasneem Limbdiwala Aug 10, 2010 8:23 AM

Tata Teleservices re-evaluates creative biz between roster agencies?blur=25

Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.

Tasneem Limbdiwala Aug 9, 2010 7:33 AM

Cannes or AdFest, awards are the juiciest carrots driving excellence for Ogilvy’s Sumanto Chattopadhyay & team?blur=25

The recently concluded AdFest 2010 has brought much cheer to the Indian advertising industry by way of international awards. The awards have also given a boost to Indian creatives. One such winner is Ogilvy India’s Executive Creative Director, South Asia Sumanto Chattopadhyay’s team from Sri Lanka, which bagged its first Gold for its Iodex ‘Little people’ campaign at AdFest 2010. Chattopadhyay shares his excitement on winning the award and the plans ahead with exchange4media.

Tasneem Limbdiwala Aug 2, 2010 8:33 AM

Colgate Palmolive India creative biz likely to shift to new unit under Bates 141?blur=25

It is learnt that Colgate Palmolive India has decided to parted ways with its creative partner Rediffusion Y&R. The business is said to move to Bates 141. WPP is reportedly planning to create an independent unit that will handle only the Colgate Palmolive business, which will fall under Bates 141. The movement is effective from October 2010, till then Rediffusion Y&R will continue to work on the account.

Tasneem Limbdiwala Jul 31, 2010 9:03 AM

Rediffusion Y&R bags creative mandate for Balaji Telefilms’ motion pictures projects?blur=25

Balaji Telefilms has decided to hand over the creative mandate for its upcoming motion picture projects to Rediffusion Y&R. No pitch process preceded this development. The incumbent agency was Marching Ants. This win comes close on the heels of Rediffusion Y&R bagging the creative duties of DNA in June 2010.

Tasneem Limbdiwala Jul 30, 2010 8:47 AM

Emvies 2010: Round 1 judging on a roll; record 397 entries received?blur=25

The ad industry is gearing up for Emvies 2010, which would be held on August 27 in Mumbai. Organised by the Ad Club Bombay, the first round of judging was held on July 26, and for the first time it will go on for three days, giving more and sufficient time to industry stalwarts to judge the entries. A record 397 entries have been received this year.

Tasneem Limbdiwala Jul 27, 2010 8:38 AM

Prachar Communications bags media business for FIFA merchandise in India?blur=25

Following the launch of its FIFA merchandise in India, Amigo Sports has decided to assign its media mandate to Prachar Communications. Rajesh Jain, MD, Prachar Communications, has confirmed the win to exchange4media and added that no multi-agency pitch was involved.

Tasneem Limbdiwala Jul 12, 2010 8:52 AM

Anil Fernandes quits INX Media; returns to India Today Group?blur=25

Anil Fernandes, Vice President, INX Media, has put in his papers. He is joining India Today Group as Associate Publisher. This will be his second stint with the India Today Group, where he will report be reporting to Malcolm D Mistry, Publishing Director, India Today Mega Brand.

Tasneem Limbdiwala Jul 10, 2010 9:38 AM

Ferrero Group moves media biz from Starcom Worldwide to OMD India?blur=25

OMD India has been assigned the media duties for the entire portfolio of Ferrero Group, which includes Ferrero Rocher, Tic-Tac, Nutella and Kinder Joy. Starcom Worldwide was the incumbent agency.

Tasneem Limbdiwala Jul 9, 2010 8:49 AM