Close on the heels of bagging the Amul Macho creative business it is now learned that Ogilvy India has bagged the VIP luggage creative mandate as well. The win follows in the wake of a multi-agency pitch. The incumbent agency on the business was Publicis Ambience.
Multinational Peruvian company Ajegroup, owned by the Añaños family in Peru, plans to launch its flagship product Big Cola in India soon. Following a multi-agency pitch, Karishma Initiative, has been assigned the media duties of the beverage brand.
DMA-Yellow Works, part of the Future brand network, has been focusing on creating business solutions through design and branding. In conversation with exchange4media, Alpana Parida, President, DMA-Yellow Works, speaks about the growth path of the design industry.
Monsanto India Ltd (MIL), the Indian subsidiary of US-based multinational agricultural biotechnology corporation Monsanto Company, is in talks with creative agencies to handle its advertising duties in India. It is understood that JWT India and Lowe Lintas are the current agencies handling the creative business.
Close on the heels of bagging EC Media’s e-reader ‘Wink’, Bangalore-based full service agency White Canvas has added two more businesses to its kitty. The agency has bagged US the creative duties of Polo Association and Energie brands under the Arvind Lifestyle brand umbrella.
In just about less than a month, VIP Luggage post its last creative partner, is back scouting for a new creative partner. It is understood that VIP has invited a few agencies for its creative mandate. Publicis Ambience is the incumbent agency. Maxus India continues to handle the media mandate.
In a twist in the Parle Products media business, the company has brought back long time partner TME India on its roster of media agencies. It may be recalled that Parle had recently appointed Maxus India as media AOR for its entire portfolio. Now, the media business has been split between Maxus India and TME India, with the latter handling the confectionery business.
Nasreen Madhany, Global CEO, Neo@Ogilvy, is quite upbeat about the India market and plans to devote maximum focus and attention on the country. In conversation with exchange4media, Madhany shares her vision for the India market and the digital focus and challenges here.
Following a multi-agency pitch among a roster of agencies, Paras Pharmaceuticals has decided to entrust the creative duties of two of its brands – Livon and Recova – Jagdish Acharya’s ‘Cut The Crap’ (CTC) agency. The incumbent agency on the two products was Mudra Communications.