Authors
Ogilvy India scoops VIP luggage creative biz?blur=25

Close on the heels of bagging the Amul Macho creative business it is now learned that Ogilvy India has bagged the VIP luggage creative mandate as well. The win follows in the wake of a multi-agency pitch. The incumbent agency on the business was Publicis Ambience.

Tasneem Limbdiwala Oct 19, 2010 8:21 AM

Volkswagen India reviews digital biz?blur=25

Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.

Tasneem Limbdiwala Oct 18, 2010 10:52 PM

Karishma Initiative bags Ajegroup’s Big Cola brand?blur=25

Multinational Peruvian company Ajegroup, owned by the Añaños family in Peru, plans to launch its flagship product Big Cola in India soon. Following a multi-agency pitch, Karishma Initiative, has been assigned the media duties of the beverage brand.

Tasneem Limbdiwala Oct 14, 2010 7:49 AM

Purple Focus elevates Rohit Bindal to Executive Director?blur=25

Purple Focus, a communication solutions provider agency, has elevated Rohit Bindal to Executive Director. Rahul Vaidya, Director, Purple Focus, has confirmed this development.

Tasneem Limbdiwala Oct 14, 2010 7:37 AM

Prachar Communications adds D’décor, Oscar Garments businesses to its kitty?blur=25

Prachar Communications has swelled its client portfolio with two new wins – D’décor, manufacturer of home fabrics, and Oscar Garments, a Tirupur-based hosiery manufacturer. MEC was the incumbent on the D’décor business.

Tasneem Limbdiwala Oct 13, 2010 8:18 AM

DraftFCB Ulka bags Four Square biz?blur=25

Godfrey Phillips India (GPI) has decided to hand over the creative duties of its flagship brand Four Square to DraftFCB Ulka. Sanjeev Bhargava, COO, DraftFCB Ulka, has confirmed the win.

Tasneem Limbdiwala Oct 11, 2010 8:12 AM

Advertising has ceased being as effective, and the costs have escalated: Alpana Parida, DMA-Yellow Works?blur=25

DMA-Yellow Works, part of the Future brand network, has been focusing on creating business solutions through design and branding. In conversation with exchange4media, Alpana Parida, President, DMA-Yellow Works, speaks about the growth path of the design industry.

Tasneem Limbdiwala Oct 7, 2010 8:18 AM

Ogilvy India pockets Amul Macho biz?blur=25

It is learnt that Kolkata -based Amul Innerwear has changed in its creative agency and has assigned the business to Ogilvy India. Saints & Warriors was the incumbent agency.

Tasneem Limbdiwala Oct 6, 2010 8:00 AM

DDB India bags Rs 60-cr creative mandate for Bajaj Allianz?blur=25

Following a multi-agency pitch, Bajaj Allianz has assigned its creative mandate to DDB India. The account size is pegged at Rs 60 crore. Rajiv Sabnis, President, DDB India, has confirmed the win to exchange4media.

Tasneem Limbdiwala Oct 4, 2010 8:30 AM

Union Bank of India appoints Lintas Media Group as media AoR?blur=25

Following a multi-agency pitch, Union Bank of India has assigned its media mandate to Lintas Media Group. Motivator was the incumbent agency. Industry sources have pegged account size in the vicinity of Rs 80-90 crore.

Tasneem Limbdiwala Oct 1, 2010 8:42 AM

Active @30: Onida ups marketing budget to Rs 150 cr for 2010?blur=25

With the festive season round the corner, Onida has gone into active mode. As the brand turns 30, the company has pulled out all stops on the promotion front and increased the marketing budget to a whopping Rs 150 crore for 2010.

Tasneem Limbdiwala Sep 30, 2010 8:35 AM

BBH India scoops up creative duties of Times Television’s Mango channel?blur=25

After news of Times Television Network’s plans to launch a new English movie channel, christened Mango, it is now learnt that the company has appointed BBH India as the creative partner for this venture.

Tasneem Limbdiwala Sep 29, 2010 8:04 AM

Monsanto India scouts for new creative partner?blur=25

Monsanto India Ltd (MIL), the Indian subsidiary of US-based multinational agricultural biotechnology corporation Monsanto Company, is in talks with creative agencies to handle its advertising duties in India. It is understood that JWT India and Lowe Lintas are the current agencies handling the creative business.

Tasneem Limbdiwala Sep 28, 2010 8:11 AM

Arvind Lifestyle ropes in White Canvas for US Polo Association & Energie?blur=25

Close on the heels of bagging EC Media’s e-reader ‘Wink’, Bangalore-based full service agency White Canvas has added two more businesses to its kitty. The agency has bagged US the creative duties of Polo Association and Energie brands under the Arvind Lifestyle brand umbrella.

Tasneem Limbdiwala Sep 24, 2010 7:53 AM

Srei Infrastructure appoints Motivator as media AOR?blur=25

Following its decision to appoint McCann Erickson as its creative partner, Srei Infrastructure, a holistic infrastructure institution, has assigned its media mandate to Motivator. The win comes in the wake of a multi-agency pitch.

Tasneem Limbdiwala Sep 22, 2010 7:09 AM

VIP Luggage on the prowl for a new creative partner, again?blur=25

In just about less than a month, VIP Luggage post its last creative partner, is back scouting for a new creative partner. It is understood that VIP has invited a few agencies for its creative mandate. Publicis Ambience is the incumbent agency. Maxus India continues to handle the media mandate.

Tasneem Limbdiwala Sep 20, 2010 7:59 AM

TME India back on Parle’s media agency roster?blur=25

In a twist in the Parle Products media business, the company has brought back long time partner TME India on its roster of media agencies. It may be recalled that Parle had recently appointed Maxus India as media AOR for its entire portfolio. Now, the media business has been split between Maxus India and TME India, with the latter handling the confectionery business.

Tasneem Limbdiwala Sep 16, 2010 7:28 AM

BagZone assigns Rs 12-cr creative mandate to TBWA\India?blur=25

BagZone, a luggage retail chain from the promoters of Planet Retail in India, has opted for TBWA\India to handle its creative duties. The win comes on the back of a multi-agency pitch. The account size is pegged at Rs 12 crore.

Tasneem Limbdiwala Sep 14, 2010 8:19 AM

Digital to explode in the next 2-3 years in India: Nasreen Madhany, Global CEO, Neo@Ogilvy?blur=25

Nasreen Madhany, Global CEO, Neo@Ogilvy, is quite upbeat about the India market and plans to devote maximum focus and attention on the country. In conversation with exchange4media, Madhany shares her vision for the India market and the digital focus and challenges here.

Tasneem Limbdiwala Sep 9, 2010 7:50 AM

Jagdish Acharya’s ‘Cut The Crap’ adds Livon & Recova brands to its kitty?blur=25

Following a multi-agency pitch among a roster of agencies, Paras Pharmaceuticals has decided to entrust the creative duties of two of its brands – Livon and Recova – Jagdish Acharya’s ‘Cut The Crap’ (CTC) agency. The incumbent agency on the two products was Mudra Communications.

Tasneem Limbdiwala Sep 6, 2010 8:57 AM