Leo Burnett adds Reliance Retail to its kitty?blur=25

Following a multi-agency pitch announced in October 2010, Reliance Retail has finally decided upon its creative partner. The retail business wing of Reliance Industries Ltd has brought on board Leo Burnett India as its creative AOR.

Tasneem Limbdiwala Dec 20, 2010 7:28 AM

Bharat Forge zeroes in on Lowe Lintas as its creative partner?blur=25

Following a multi-agency pitch, Bharat Forge Ltd, the flagship company of Kalyani Group, has appointed Lowe Lintas to handle its creative business. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.

Tasneem Limbdiwala Dec 14, 2010 8:04 AM

Pidilite Industries appoints Madison Media as its media AOR; ac size Rs 50 cr?blur=25

Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.

Tasneem Limbdiwala Dec 10, 2010 7:32 AM

PerceptH appoints Joydeep Dasgupta as COO for West region?blur=25

PerceptH has roped in Joydeep Dasgupta as its new COO for the West region. Dasgupta moves from Mudra, Chennai, where he was heading the Chennai office. He will be based out of Mumbai and will be reporting to Prabhakar Mundkur, CEO, PerceptH.

Tasneem Limbdiwala Dec 9, 2010 7:27 AM

Grey Worldwide’s brand activation arm G2 bags Volkswagen India digital biz?blur=25

Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide’s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.

Tasneem Limbdiwala Nov 29, 2010 7:30 AM

Effies 2010: Shortlist announced; Ogilvy India, Lowe Lintas, Mudra score highest in shortlists from India?blur=25

A total of 81 entries for the Effies Awards 2010 have been shortlisted from the 276 entries received this year. From India this year, Ogilvy India, Lowe Lintas and Mudra have scored the maximum entries in the shortlist for Effies 2010. It may be noted that the total number of entries received this year is nearly double that of last year (148 in 2009).

Tasneem Limbdiwala Nov 22, 2010 7:28 AM

Aniruddha Banerjee quits as Chairman of Publicis Ambience?blur=25

Aniruddha Banerjee has put in his papers at Publicis Ambience as Chairman. Nakul Chopra, CEO-South Asia, Publicis, has confirmed the movement. Chopra further said that he would now directly take charge of Banerjee’s role “until we have achieved certain targets that we have set for ourselves”.

Tasneem Limbdiwala Nov 19, 2010 10:09 AM

BPCL adds Scarecrow Communications in its empanelled roster of agencies?blur=25

Scarecrow Communications has joined the empanelled roster of agencies for Bharat Petroleum Corporation Ltd (BPCL). Scarecrow will be creating customer awareness for the launch of BPCL’s new retail initiative. The development has been confirmed by a BPCL official.

Tasneem Limbdiwala Nov 18, 2010 7:38 AM

Euro RSCG India benefits from global alignment; bags Reckitt Benckiser’s Durex, Scholl brands?blur=25

Reckitt Benckiser has recently shifted the global creative duties of two of its newest brands – Durex and Scholl – to its lead advertising shop, Euro RSCG Worldwide. Following this development, Euro RSCG India has been assigned the creative mandate for Durex and Scholl in India.

Tasneem Limbdiwala Nov 17, 2010 7:26 AM

Suzlon appoints Webchutney for its digital creative solutions; also partners with Dentsu Digital?blur=25

Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.

Tasneem Limbdiwala Nov 16, 2010 7:30 AM

S Kumars on the prowl for a creative partner for Belmonte?blur=25

It is learnt that Belmonte, the economy menswear brand from S Kumars, has invited a few agencies to pitch for its creative mandate. Currently, the brand doesn’t have any creative agency on board. There will be no changes in the media duties and Mindshare will continue to be the media AOR on the business.

Tasneem Limbdiwala Nov 9, 2010 7:26 AM

ICICI Ventures' i-Mint scouts for creative partner?blur=25

i-Mint, the loyalty management solutions provider from ICICI Ventures Group, has decided to get a new agency on board to handle its creative mandate. Law & Kenneth is the incumbent agency. It is believe that the company has invited a few agencies for presentations, including the incumbent.

Tasneem Limbdiwala Nov 8, 2010 7:22 AM

Gitanjali Group realigns its creative agency roster; PerceptH bags Asmi, Shuddhi brands?blur=25

Gitanjali Group has been realigning its creative agency for two of its brands. The group has decided to hand over Asmi brand to PerceptH from JWT India. PerceptH has also been assigned the creative mandate for newly launched Shuddhi Jewels, a joint venture between Gitanjali Group and MMTC Ltd. The cumulative account size for the two brands is estimated in the range of Rs 14-15 crore.

Tasneem Limbdiwala Nov 4, 2010 8:26 AM

MediaVest bags Amar Remedies Ltd media mandate?blur=25

MediaVest, a division of Starcom MediaVest Group (SMG), has bagged the Amar Remedies Ltd (ARL) media business. The incumbent on the business was Prachar Communications. MediaVest will handle the complete portfolio on the business. It is learnt that no pitch process preceded this win.

Tasneem Limbdiwala Nov 3, 2010 8:32 AM

Rajul Kulshreshtha takes over as MD, Kinetic; Sundeep Sharma appointed Country Head, Motivator?blur=25

Media agency Motivator and GroupM’s out-of-home arm Kinetic are set to see changes in their top management. Rajul Kulshreshtha, currently the Managing Director, Motivator, has been appointed the Managing Director of Kinetic. And Sundeep Sharma, who has been the GM at Motivator, has been assigned the role of Country Head of the agency.

Tasneem Limbdiwala Nov 2, 2010 10:20 AM

Suzlon Energy hunt for creative partner?blur=25

It is learnt that Pune based Suzlon Energy is reviewing its creative business and has invited two or three agencies to pitch for the business. Apparently, the presentations on the pitch have already been made and that the decision will be taken soon, most probably after Diwali. Dentsu Media continues to handle the media business for the brand.

Tasneem Limbdiwala Nov 1, 2010 8:46 AM

Microsoft Advertising hosts Rich Media Rocks seminar; brings the magic of Online Video Advertising under scanner?blur=25

Microsoft Advertising hosted Rich Media Rocks seminar was held in Mumbai on October 26, 2010. The seminar gained insights into the digital marketing and in particular online video advertising as a platform that creates effective campaigns. The seminar witnessed few industry leaders from Microsoft, comScore, My Creative Sherpa, and Media Mind presenting and showcasing their digital experience and upcoming industry trends.

Tasneem Limbdiwala Oct 27, 2010 8:29 AM

Reliance Retail on the search for a creative partner...?blur=25

Reliance Retail, the retail business wing of Reliance Industries Limited (RIL) has invited agencies to pitch for its creative duties. It is understood that few leading agencies have already made presentations and the decision would be taken soon.

Tasneem Limbdiwala Oct 25, 2010 8:22 AM

GE Healthcare scouts for creative partner?blur=25

GE Healthcare, a player in transformational medical technologies and services, is scouting for a creative partner. The company has plans to further build its brand in India. The pitch is Banaglore-based. There is no incumbent on the business at present.

Tasneem Limbdiwala Oct 21, 2010 8:33 AM

Madison World bags ITC Ltd. media biz; to create special unit to handle the account?blur=25

The fiercely competed ITC Ltd. media pitch has finally concluded, and the decision is in favour of Madison World. ITC officials have confirmed this to exchange4media, stating: “As part of the media agency-of-record (AoR) review process, ITC Ltd. has decided to award the media AoR responsibilities to specially created media agency unit of Madison World. This would be effective from January 1, 2011.”

Tasneem Limbdiwala Oct 19, 2010 1:21 PM