Authors
GoaFest 2011: ‘Creativity with Conscience’ in Himanka Das’ words?blur=25

Himanka Das, Vice President, Karishma Initiative, shares his viewpoints and his expectations from ASCI and AAAI joining hands for GoaFest 2011.

Tasneem Limbdiwala Apr 6, 2011 9:43 AM

GoaFest 2011: Curtain rises with ASCI’s creative challenge?blur=25

GoaFest 2011 may officially begin on April 7, 2011, but the mood was already set at the Zuri White Sands resort in South Goa, when, on April 5, 2011 the special ‘hands-on’ event for young creatives, held in association with the Advertising Standards Council of India (ASCI), took off.

Tasneem Limbdiwala Apr 6, 2011 9:15 AM

Indian brands capitalising on global expansions?blur=25

As Indian brands realise their global ambitions, it has become important to understand the cost of going global and facing competition from international brands.

Tasneem Limbdiwala Apr 4, 2011 9:20 AM

Draftfcb Ulka retains ZEEL creative duties?blur=25

Following a long-awaited pitch call, it is learnt that Zee Entertainment Enterprises Ltd has decided to retain incumbent agency Draftfcb Ulka its creative AOR.

Tasneem Limbdiwala Apr 4, 2011 9:09 AM

Service marketing – the bigger challenge?blur=25

Every service is dependent on the promise that is deliverable, and if compared to international markets, an Indian customer has a unique mentality as compared to any developed market customer.

Tasneem Limbdiwala Apr 2, 2011 9:30 AM

ICC CWC’11:  Ad land gears up for India-Pak clash?blur=25

Even as the entire nation is gearing up for the much anticipated WC Semi-Final showdown between India and Pakistan, India’s ad frat, too, is not immune to all the excitement and has taken elaborate steps to enjoy all the action. e4m finds out…

Tasneem Limbdiwala Mar 30, 2011 8:56 AM

SpeakAsia Online appoints Lowe Lintas as full service agency?blur=25

Lowe Lintas has bagged the full service business for SpeakAsiaOnline, according to industry grapevine. Lintas Media Group will handle the media business.

Tasneem Limbdiwala Mar 30, 2011 8:43 AM

GoaFest 2011: More shortlists announced…?blur=25

Following the long list of other media shortlists, GoaFest Committee has announced the shortlists for the Integrated Advertising, Ambient Media, Out of home, Design, Radio and Radio Craft categories.

Tasneem Limbdiwala Mar 29, 2011 9:39 AM

GoaFest 2011: Creative Abbys shortlist announced?blur=25

The GoaFest 2011 Committee has announced the shortlists for Interactive Digital, Film Single and Print Single categories of Creative Abbys.

Tasneem Limbdiwala Mar 28, 2011 5:02 PM

Reporter's Diary: Summer, Sand and News!?blur=25

With summers around the corner, Tasneem Limbdiwala gives a peek into what is on the e4m cards...

Tasneem Limbdiwala Mar 26, 2011 7:26 AM

Investors bullish on Indian media, but stress on RoI?blur=25

The investment community has always been a mixed bag when it comes to investing in the media and entertainment business. e4m speaks with some financial experts on investment opportunities in Indian media.

Tasneem Limbdiwala Mar 25, 2011 8:37 AM

Nisha Singhania to head Saatchi & Saatchi's Mumbai branch?blur=25

Nisha Singhania, Executive Vice-President, Rediffusion Y&R, has put in her papers and is on her way to Saatchi & Saatchi India, where she will be heading the agency’s Mumbai Branch.

Tasneem Limbdiwala Mar 24, 2011 9:12 AM

Ackruti City reviews creative biz; Scarecrow is forerunner?blur=25

Ackruti City, a company involved in real estate, is reportedly reviewing its creative business. As per industry grapevine, Scarecrow Communications is a forerunner for the business.

Tasneem Limbdiwala Mar 24, 2011 9:10 AM

Spice calls for media review; spend pegged at Rs 75-80 cr?blur=25

It is learnt that Spice Group, a multi-faceted group with a telecom eco-system in India, is in the process of reviewing its media business. Platinum Media is the incumbent agency.

Tasneem Limbdiwala Mar 24, 2011 9:09 AM

PerceptH brings in Sameer Aasht as VP, Planning?blur=25

PerceptH has appointed Sameer Aasht as its new VP, Planning Head. He will be based out of Mumbai.

Tasneem Limbdiwala Mar 23, 2011 9:11 AM

Nilesh Vaidya quits Euro RSCG, joins Network Advertising?blur=25

Nilesh Vaidya, Executive Creative Director and Mumbai Creative Head, Euro RSCG, has put in his papers. He is joining Network Advertising as Executive Director.

Tasneem Limbdiwala Mar 22, 2011 9:02 AM

GoaFest 2011: Media Abbys shortlist announced; 133 entries?blur=25

The judging process for GoaFest 2011 has been set in motion with the announcement of the shortlisted entries for Media Abbys. This year, a total of 133 entries have been shortlisted, which is much higher than the 87 entries last year.

Tasneem Limbdiwala Mar 21, 2011 2:25 PM

Cadbury hands Oreo biz to Interface Communications?blur=25

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM

BMB India bags creative duties of Godrej Nature's Basket?blur=25

Following a multi-agency, BMB India (BMB Madison Advertising) has been assigned the creative mandate for Godrej Nature’s Basket. Prabha Prabhu, CEO, BMB India, has confirmed the development.

Tasneem Limbdiwala Mar 17, 2011 8:45 AM

SAB appoints Saints & Warriors?blur=25

In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 16, 2011 9:18 AM