Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, has confirmed the pitch call.
Mark Borao, Global Advisory leader, M&E of Ernst & Young speaks to exchange4media on the new trends in digital content and addresses the challenges of monetisation of content and distribution across multiple platforms.
BBC TopGear, the motoring media brand owned by BBC Worldwide, has appointed Mudra West to handle its creative duties. No pitch process was involved and Mudra bagged the business on the basis of its credentials.
MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has bagged the F1 racing arena brand business of Jaypee Group’s JPSI. Highly placed sources estimate the business to be in the region of Rs 25-30 crore.
Social media has been changing the way people communicate, and brands are now gradually learning to talk the social media language. An ASCI workshop at the GoaFest 2011 sought to find out ways in which brands were leveraging this emerging medium.