Authors
Cannes Lions 2011: BBDO, Mudra & Creativeland make it to Promo shortlists?blur=25

In Promo & Activation Lions, a total of seven entries have been shortlisted from India. BBDO India secures three entries and both Mudra Communication & Creativeland Asia have two entries each.

Tasneem Limbdiwala Jun 20, 2011 8:19 AM

Sikka Group appoints Ignite Mudra; ad spend upwards of Rs 15 cr?blur=25

Sikka Group, a real estate firm based in Delhi-NCR, has appointed Ignite Mudra to handle its creative mandate. The business is pegged in the region of Rs 15-20 crore.

Tasneem Limbdiwala Jun 17, 2011 8:33 AM

Six Inches crafts an ‘Edgeperience’ for Kingston?blur=25

Six Inches Communication has rolled out a 12-city outdoor campaign, christened ‘Edgeperience’, for Kingston Technology, a US-based memory module company.

Tasneem Limbdiwala Jun 17, 2011 8:17 AM

Four Indian entries win at Internationalist Awards for Innovation in Media?blur=25

The winners of the ninth annual Internationalist Awards for Innovation in Media have been announced. From India there were four entries that bagged the awards. They include Lintas Media Group, OMD India, Media Direction and Godrej Hershey.

Tasneem Limbdiwala Jun 16, 2011 8:40 AM

Contract adds Corelle Kitchenware & Piramal Realty to its kitty?blur=25

Close on the heels of bagging CavinKare’s Chik and Spinz hair colour brand, the agency has added two more businesses to its kitty -- Corelle Kitchenware and Piramal Realty.

Tasneem Limbdiwala Jun 15, 2011 8:44 AM

SIDBI empanels five agencies to its roster?blur=25

Following a multi-agency pitch, Small Industries Development Bank of India (SIDBI) has empanelled Rediffusion Y&R, Lowe Lintas, Network Advertising, AdFactors and Crayons.

Tasneem Limbdiwala Jun 14, 2011 8:41 AM

CavinKare appoints Contract for Chik on project?blur=25

Recently CavinKare (CK) has been reshuffling its roaster of agencies for its various category brands...

Tasneem Limbdiwala Jun 13, 2011 7:58 AM

Lintas Media Group bags Eveready Industries?blur=25

Following a multi-agency pitch, Lintas Media Group’s (LMG) Kolkata office has bagged Eveready Industries’ media mandate. The business is pegged upwards of Rs 20 crore.

Tasneem Limbdiwala Jun 10, 2011 12:19 PM

VivaKi offers ‘Sparkle’ a summer internship programme?blur=25

VivaKi initiates Sparkle, an eight week summer internship programme that brings bright minds specialising in marketing in some of India's management schools.

Tasneem Limbdiwala Jun 9, 2011 9:42 AM

Nissan Motors reviews creative duties?blur=25

The industry has been buzzing with rumours of Nissan Motors reviewing its creative business. Currently, the business is with TBWA\India.

Tasneem Limbdiwala Jun 9, 2011 9:34 AM

BBDO India added to Blackberry roster?blur=25

Following the global development of Research in Motion’s (RIM) popular handset brand BlackBerry brand appointing BBDO Worldwide to handle its worldwide creative responsibilities, BBDO India too has begun work on the business in India.

Tasneem Limbdiwala Jun 9, 2011 9:15 AM

Nissan Motors denies creative pitch?blur=25

 The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such development and stated to be a rumor. 

Tasneem Limbdiwala Jun 8, 2011 10:22 PM

Rohit Ohri quits JWT Delhi; heads to Dentsu?blur=25

JWT India has announced the exit of Rohit Ohri, who was heading the agency’s Delhi operations as Senior VP & Managing Partner. Ohri is headed to Dentsu India Group as Executive Chairman.

Tasneem Limbdiwala Jun 8, 2011 9:21 AM

Zzebra Public Relations launches Zzebra Sports?blur=25

In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations has launched Zzebra Sports, touted as the country’s first integrated sports communications firm.

Tasneem Limbdiwala Jun 8, 2011 8:30 AM

Spice Mobile appoints OMD India as media AOR?blur=25

It is understood that Spice Mobile has decided on its media AOR and the account is headed to OMD India. The business’ spends is pegged in the region of Rs 100-125 crore. The pitch had seen the participation of some of the leading media agencies.

Tasneem Limbdiwala Jun 7, 2011 8:20 AM

Ex-IBD’sAnil Kakar floats creative outfit ‘Gasoline’?blur=25

Anil Kakar, who had quit IBD India in June 2010 as Executive Creative Director, has announced his own venture called ‘Gasoline’, which aims to be a ‘complete creative communications partner’.

Tasneem Limbdiwala Jun 6, 2011 9:05 AM

Laqshya Media creates brand building exercise for Jaguar Land Rover?blur=25

Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.

Tasneem Limbdiwala Jun 6, 2011 8:47 AM

Reporter's Diary: It's raining events, hallelujah!?blur=25

May’s gone and June’s here, and with the change of months, monsoon is here! Refreshed by the summer showers, Tasneem Limbdiwala readies for the deluge of industry events…

Tasneem Limbdiwala Jun 4, 2011 8:18 AM

Reporter’s diary: It’s raining events, hallelujah!!!?blur=25

 May’s gone, June here and with the change of the month, monsoon is here! It’s time to wash away the heat and start a whole new season of monsoon with a shower of events. Tasneem Limbdiwala is all geared up!

Tasneem Limbdiwala Jun 3, 2011 1:39 PM

Saatchi & Saatchi bags Rs 10-cr OLX biz?blur=25

Close on the heels of bagging the Skoda account, Saatchi & Saatchi has added online marketplace OLX’s business to its kitty following a multi-agency pitch. As per industry sources, the account size is pegged at Rs 10 crore.

Tasneem Limbdiwala Jun 3, 2011 8:29 AM