Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

TV?blur=25

The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period

Tasmayee Laha Roy Jan 29, 2021 9:24 AM

media?blur=25

While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year

Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM

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One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act

Tasmayee Laha Roy Jan 27, 2021 8:44 AM

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As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

tv news?blur=25

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

WhatsApp?blur=25

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

partho dasgupta?blur=25

From persuading Arnab Goswami to release BARC data on Republic's first week to sharing rival channels' data with him, Dasgupta made many exceptions for his former Times Now colleague

Tasmayee Laha Roy Jan 19, 2021 9:09 AM

newspaper?blur=25

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues

Tasmayee Laha Roy Jan 12, 2021 8:00 AM

TV News?blur=25

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that

Tasmayee Laha Roy Jan 8, 2021 8:24 AM

deepika padukone?blur=25

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said

Tasmayee Laha Roy Jan 7, 2021 7:40 AM

ht media limited?blur=25

After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters

Tasmayee Laha Roy Dec 24, 2020 8:26 AM

TV news?blur=25

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

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Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

newspaper?blur=25

Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back

Tasmayee Laha Roy Dec 21, 2020 8:08 AM

sapna Chahda?blur=25

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

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The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September

Tasmayee Laha Roy Dec 17, 2020 8:19 AM

Avinash Pandey?blur=25

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more

Tasmayee Laha Roy Dec 16, 2020 8:24 AM

tv news?blur=25

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks

Tasmayee Laha Roy Dec 15, 2020 8:35 AM

NBF?blur=25

In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels

Tasmayee Laha Roy Dec 15, 2020 8:34 AM

tv news?blur=25

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales

Tasmayee Laha Roy Dec 11, 2020 8:55 AM