Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

IPL 2020?blur=25

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy 3 hours ago

MxPlayer?blur=25

MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy 4 hours ago

housing.com IPL?blur=25

With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand

Tasmayee Laha Roy Sep 17, 2020 8:31 AM

Festive shopping?blur=25

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

TikTok?blur=25

As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from

Tasmayee Laha Roy Sep 15, 2020 8:50 AM

IPL?blur=25

Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base

Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM

TV news?blur=25

With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers

Tasmayee Laha Roy Sep 11, 2020 8:47 AM

richa sharma?blur=25

Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital

Tasmayee Laha Roy Sep 8, 2020 8:10 AM

IPL 2020?blur=25

The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM

raymond?blur=25

Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more

Tasmayee Laha Roy Sep 3, 2020 8:31 AM

vishnu mohta?blur=25

Vishnu Mohta, Co-Founder of Hoichoi, talks to e4m on their direct to digital initiative property ‘Hoichoi Presents First Day First Show’ and more

Tasmayee Laha Roy Aug 31, 2020 9:43 AM

Facebook?blur=25

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

IPL 2020?blur=25

Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots

Tasmayee Laha Roy Aug 26, 2020 9:22 AM

IPL 2020?blur=25

Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors

Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM

newspaper?blur=25

With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines

Tasmayee Laha Roy Aug 25, 2020 8:35 AM

TRAI?blur=25

In the wake of a slowdown and dwindling revenues, broadcasters, especially FTA channels, would have to shut shop if ad time is capped at 12 mins, say industry experts

Tasmayee Laha Roy Aug 21, 2020 9:04 AM

TRAI?blur=25

The regulatory body moved an interim application on August 14, asking the Delhi High Court for an early hearing on the 10+2 ad cap norm; case was originally scheduled for an August 22 hearing

Tasmayee Laha Roy Aug 20, 2020 8:14 AM

IPL 2020?blur=25

Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources

Tasmayee Laha Roy Aug 19, 2020 8:46 AM

IPL?blur=25

Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising

Tasmayee Laha Roy Aug 12, 2020 8:36 AM

newspaper?blur=25

A little over four months into the pandemic and close to 2000 journalists have either lost jobs, sent on unpaid leave or have had a massive pay cut

Tasmayee Laha Roy Aug 10, 2020 7:48 AM