Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tasmayee Laha Roy Aug 31, 2021 8:39 AM
According to Pandey, CEO of ABP Network, with the rise of the local economy, regional news has grown exponentially over the years and it is the best time to venture into the space
Tasmayee Laha Roy Aug 25, 2021 8:32 AM
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM
As Kerala sets the festivities in motion, brands go all out to woo consumers
Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
Tasmayee Laha Roy Jul 29, 2021 8:29 AM
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
Tasmayee Laha Roy Jul 7, 2021 8:19 AM
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
Tasmayee Laha Roy Jun 30, 2021 8:10 AM
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
Tasmayee Laha Roy Jun 29, 2021 8:42 AM
Experts, however, advise investors to err on the side of caution and keep a close watch on the market in the coming months
Tasmayee Laha Roy Jun 24, 2021 8:53 AM
Kundra, Founder & CEO, JL Stream India Pvt Ltd, shared that the new live-streaming app JL Stream is a user revenue-generated app working on a business model of revenue share
Tasmayee Laha Roy Jun 22, 2021 8:48 AM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
Tasmayee Laha Roy Jun 17, 2021 9:03 AM
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Tasmayee Laha Roy Jun 15, 2021 9:18 AM
