Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy 12 hours ago
Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
Tasmayee Laha Roy Apr 13, 2021 8:34 AM
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
Tasmayee Laha Roy Apr 9, 2021 8:33 AM
Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
Tasmayee Laha Roy Apr 8, 2021 9:19 AM
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Tasmayee Laha Roy Apr 7, 2021 8:04 AM
The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94
Tasmayee Laha Roy Apr 2, 2021 8:25 AM
Justice (Retd) Deelip Bhosale, ex-Chief Justice of Allahabad High Court, has been appointed as an independent director of the company to improve corporate credibility and governance
Tasmayee Laha Roy Apr 1, 2021 9:01 AM
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
Tasmayee Laha Roy Mar 30, 2021 8:24 AM
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
Tasmayee Laha Roy Mar 25, 2021 8:49 AM
Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system
Tasmayee Laha Roy Mar 23, 2021 8:31 AM
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Tasmayee Laha Roy Mar 19, 2021 8:36 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform
Tasmayee Laha Roy Mar 17, 2021 8:31 AM
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Tasmayee Laha Roy Mar 12, 2021 8:24 AM
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies
Tasmayee Laha Roy Mar 11, 2021 7:54 AM
In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021
Tasmayee Laha Roy Mar 10, 2021 8:37 AM
Proposed guidelines aim at bringing ease of doing business in the broadcast sector
Tasmayee Laha Roy Mar 9, 2021 8:15 AM
Archana Vohra, Director – Global Business Group (Scaled) and Small and Medium Businesses, Facebook India talks to e4m on what it takes to be a woman leader with a tech giant
Tasmayee Laha Roy Mar 8, 2021 1:05 PM
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
Tasmayee Laha Roy Mar 5, 2021 8:20 AM
