Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues
Tasmayee Laha Roy Jan 12, 2021 8:00 AM
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that
Tasmayee Laha Roy Jan 8, 2021 8:24 AM
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said
Tasmayee Laha Roy Jan 7, 2021 7:40 AM
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters
Tasmayee Laha Roy Dec 24, 2020 8:26 AM
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that
Tasmayee Laha Roy Dec 23, 2020 8:31 AM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back
Tasmayee Laha Roy Dec 21, 2020 8:08 AM
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard
Tasmayee Laha Roy Dec 18, 2020 9:18 AM
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
Tasmayee Laha Roy Dec 17, 2020 8:19 AM
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
Tasmayee Laha Roy Dec 16, 2020 8:24 AM
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
Tasmayee Laha Roy Dec 15, 2020 8:35 AM
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels
Tasmayee Laha Roy Dec 15, 2020 8:34 AM
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales
Tasmayee Laha Roy Dec 11, 2020 8:55 AM
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more
Tasmayee Laha Roy Dec 9, 2020 8:46 AM
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues
Tasmayee Laha Roy Dec 9, 2020 8:06 AM
The transaction, however, is still under process say promoters of TNP Group that now holds 100% equity in the channel
Tasmayee Laha Roy Dec 4, 2020 12:14 PM
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
Tasmayee Laha Roy Dec 3, 2020 8:43 AM
The monetization strategies include banner ads, and those based on video and push notifications
Tasmayee Laha Roy Nov 30, 2020 8:23 AM
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
Tasmayee Laha Roy Nov 27, 2020 9:19 AM
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing
Tasmayee Laha Roy Nov 24, 2020 8:02 AM
