Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses
Tasmayee Laha Roy 18 hours ago
Prasar Bharati CEO Shashi Shekhar Vempatti says the focus is to bring in more diversity among participating channels while sustaining the current revenue
Tasmayee Laha Roy Feb 11, 2020 8:00 AM
The newly-slated council code clearly defines what constitutes prohibited content and how to classify content, apart from stressing on the need for better parental or access controls
Tasmayee Laha Roy Feb 7, 2020 8:03 AM
Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India
Tasmayee Laha Roy Feb 6, 2020 8:11 AM
With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before
Tasmayee Laha Roy Feb 5, 2020 8:14 AM
Industry heads say the cut on customs duty on import of newsprint and light-weight coated paper will finally bring down the production costs
Tasmayee Laha Roy Feb 3, 2020 8:38 AM
Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month
Tasmayee Laha Roy Feb 3, 2020 8:15 AM
The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms
Tasmayee Laha Roy Jan 28, 2020 8:50 AM
In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time
Tasmayee Laha Roy Jan 23, 2020 8:14 AM
While broadcasters say that NTO 2.0 has only added to the instability, TRAI says it's just ‘teething troubles’
Tasmayee Laha Roy Jan 22, 2020 8:54 AM
Print has held its own against digital mainly due to the credibility it provides the readers, say experts
Tasmayee Laha Roy Jan 21, 2020 7:54 AM
Experts opine whether the NTO amendments meant to address market anomalies are actually jeopardizing the future of niche offerings by broadcasters
Tasmayee Laha Roy Jan 20, 2020 8:24 AM
With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film
Tasmayee Laha Roy Jan 15, 2020 9:08 AM
Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters
Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM
In an interaction with exchange4media, Avinash Pandey, CEO, ABP News Network, says in 2020 digital and regional offerings will be the key growth drivers
Tasmayee Laha Roy Jan 8, 2020 8:23 AM
According to analysts, the fresh set of amendments to the TRAI tariff order is yet another disruptive move for broadcasters
Sonam Saini & Tasmayee Laha Roy Jan 3, 2020 8:21 AM
According to industry heads, an increasing number of people also watched news on TV during this period because of the content
Tasmayee Laha Roy Dec 31, 2019 7:56 AM
From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul Pandey story
Tasmayee Laha Roy & Shreshtha Verma Dec 26, 2019 7:45 AM
The I&B Ministry, it has been learnt, has made it clear that the self-regulation model followed by some OTT platforms is good enough
Tasmayee Laha Roy Dec 24, 2019 9:24 AM
According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends
Tasmayee Laha Roy Dec 17, 2019 7:54 AM
