Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
Tasmayee Laha Roy Jul 7, 2021 8:19 AM
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
Tasmayee Laha Roy Jun 30, 2021 8:10 AM
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
Tasmayee Laha Roy Jun 29, 2021 8:42 AM
Experts, however, advise investors to err on the side of caution and keep a close watch on the market in the coming months
Tasmayee Laha Roy Jun 24, 2021 8:53 AM
Kundra, Founder & CEO, JL Stream India Pvt Ltd, shared that the new live-streaming app JL Stream is a user revenue-generated app working on a business model of revenue share
Tasmayee Laha Roy Jun 22, 2021 8:48 AM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
Tasmayee Laha Roy Jun 17, 2021 9:03 AM
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Tasmayee Laha Roy Jun 15, 2021 9:18 AM
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
Tasmayee Laha Roy Jun 14, 2021 9:20 AM
MIB addresses digital news publishers, publishers of online curated content and association of digital media publishers in the order
Tasmayee Laha Roy Jun 11, 2021 8:32 PM
All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players
Tasmayee Laha Roy Jun 10, 2021 8:41 AM
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Tasmayee Laha Roy Jun 9, 2021 8:59 AM
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Tasmayee Laha Roy Jun 7, 2021 8:03 AM
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
Tasmayee Laha Roy Jun 4, 2021 9:19 AM
Experts who weighed in on the matter opine that losses won't be only on the OTT side
Tasmayee Laha Roy Jun 3, 2021 8:32 AM
The primary issue at the moment, however, is the confusion around the new IT Rules and whether news should fall under them at all
Tasmayee Laha Roy Jun 1, 2021 8:18 AM
