Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Avinash Pant?blur=25

Avinash Pant, Director - Marketing at Facebook India, shares insights on WhatsApp’s first India campaign, user data safety, India as a market and more

Tasmayee Laha Roy Jul 4, 2020 12:17 PM

tiktok?blur=25

With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good position to leverage the ban on TikTok

Dipali Banka & Tasmayee Laha Roy Jul 3, 2020 8:30 AM

LinkedIn?blur=25

The Sales Navigator tool allows users to find and reach over 185 million potential sales leads in Asia-Pacific, says the professional networking major

Tasmayee Laha Roy Jul 2, 2020 8:01 AM

digital?blur=25

While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’ media mix no

Tasmayee Laha Roy Jul 1, 2020 8:51 AM

campaigning?blur=25

Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals

Tasmayee Laha Roy Jun 29, 2020 9:02 AM

Markets?blur=25

Most companies in the media business witnessed stock prices reaching all-time low in the last three years, but a look at the last three months shows a double-digit jump in the same

Tasmayee Laha Roy Jun 25, 2020 8:28 AM

OTT?blur=25

Platforms have been leveraging cutting-edge technologies like AI, machine learning and deep video analytics to ensure seamless streaming despite the unprecedented traffic

Tasmayee Laha Roy Jun 22, 2020 8:27 AM

election?blur=25

Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts

Tasmayee Laha Roy Jun 18, 2020 8:23 AM

tik tok?blur=25

Content is undoubtedly the king but while there is UGC that generates a lot of interest among users, there are also marketing tools that help in accelerating the reach of these campaigns

Tasmayee Laha Roy Jun 15, 2020 9:15 AM

DD Free Dish?blur=25

Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates

Tasmayee Laha Roy Jun 12, 2020 7:44 AM

avinashPandey?blur=25

As ABP Ananda celebrates their 15th anniversary, Avinash Pandey, CEO, ABP News Network, talks to e4m about Bengal as a market, the growth story of ABP Ananda and more

Tasmayee Laha Roy Jun 11, 2020 7:55 AM

Vocal for local?blur=25

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

Magazines?blur=25

Brands will continue to advertise with magazines as businesses start to open up, say industry players  

Tasmayee Laha Roy Jun 4, 2020 8:33 AM

DD Free Dish?blur=25

After pulling out of DD Free Dish in February 2019, four major broadcasters are back on the platform after bidding for MPEG-2 slots

Tasmayee Laha Roy Jun 4, 2020 6:51 AM

MIB?blur=25

Apart from Prakash Javadekar’s initiatives like the Fact Check Cell, MIB has handed out some key ratifications that will have a significant impact on the media and entertainment industry

Tasmayee Laha Roy Jun 3, 2020 9:00 AM

TV?blur=25

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis

Tasmayee Laha Roy Jun 2, 2020 8:46 AM

freeDish?blur=25

Several broadcasters have come together and written to MIB about the alleged misuse of the Free Dish platform

Tasmayee Laha Roy May 28, 2020 8:41 AM

OTT?blur=25

Industry experts say with OTT platforms replacing big screens, brands have the opportunity to expand their reach with this enormous captive audience

Tasmayee Laha Roy May 26, 2020 8:43 AM

Vineet?blur=25

Agrawal, Marketing & Commercial Director, India, Brown-Forman Worldwide LLC (known for Jack Daniel's) feels marketers need to understand what consumers need and don’t need from brands right now

Tasmayee Laha Roy May 25, 2020 8:29 AM