Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Avinash Kaul?blur=25

Avinash Kaul, CEO – Television News, Network18, spoke to exchange4media about the programming strategy, keeping the news flow going with the staggered workforce, the advertising scenario and more

Tasmayee Laha Roy Apr 7, 2020 8:10 AM

Facebook?blur=25

After running educational campaigns around misinformation surrounding the pandemic, the social media giant is now looking at a new content strategy

Tasmayee Laha Roy Apr 6, 2020 8:14 AM

TV News?blur=25

According to the second edition of the Nielsen-BARC report, the growth is as per a comparison of the period before the coronavirus outbreak and the second week of the lockdown

Tasmayee Laha Roy Apr 3, 2020 9:09 AM

Facebook?blur=25

The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele

Tasmayee Laha Roy Apr 2, 2020 8:54 AM

TV news?blur=25

Industry heads say the upward trend for news channels will continue at least until quarantine and lockdown measures stay in force

Tasmayee Laha Roy Apr 1, 2020 8:35 AM

Sports Channels?blur=25

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

Arnab Goswami?blur=25

Goswami, President of the News Broadcasters Federation, says broadcasters are scaling up coverage and this requires more infrastructure, more people, more resources

Tasmayee Laha Roy Mar 28, 2020 4:36 PM

OTT?blur=25

Video on Demand players elaborate on the numbers and how they are catering to the increase in demand with free subscriptions, enhanced library & low data modes

Tasmayee Laha Roy Mar 25, 2020 8:49 AM

Newspapers?blur=25

As per the latest updates, circulation will resume day after but if the trend continues newspapers are set to be looking at a low top-line this quarter, say industry experts

Tasmayee Laha Roy Mar 24, 2020 8:42 AM

Newsroom?blur=25

Mediahouses kick in contingency measures including operating from remote locations, providing sanitised vehicles for those on field assignments and making use of advanced communication systems  

Tasmayee Laha Roy Mar 23, 2020 9:07 AM

Hindu?blur=25

The campaign says: If you really feel the urge to milk something, kindly go find a cow

Tasmayee Laha Roy Mar 20, 2020 1:37 PM

Print Media?blur=25

Even as a number of global magazines & newspapers are looking at going completely digital due to the coronavirus crisis, newspapers in India have been delivering papers at the doorsteps every morning

Tasmayee Laha Roy Mar 20, 2020 8:41 AM

DD Free Dish?blur=25

The 44th e-auction allotment of MPEG-2 slots of DD Free Dish was concluded last month where only 53 out of the 54 available slots were sold to the highest bidder

Tasmayee Laha Roy Mar 19, 2020 2:39 PM

Coronavirus?blur=25

Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres

Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM

MIB?blur=25

According to MIB, the ban was imposed on the channels for violating the Cable Television Networks Rules 1994 while covering the Delhi violence on February 25

Tasmayee Laha Roy Mar 6, 2020 10:52 PM

Cartoon Network Pogo?blur=25

The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships

Tasmayee Laha Roy Mar 5, 2020 8:09 AM

D2C?blur=25

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

DD Free Dish?blur=25

Bids for second annual e-auction of MPEG-2 slots have been higher than reserved prices for all buckets with News & Current Affairs (Hindi / Punjabi) recording the highest increase of over Rs 5 crore

Tasmayee Laha Roy Mar 3, 2020 8:07 AM

DD Free Dish?blur=25

Some channels like ABZY COOL Movies, Dangal TV & B4U Music, that came on board during the 42nd auction have managed to get MPEG-2 slots this time too

Tasmayee Laha Roy Feb 28, 2020 8:20 AM

ZEE5?blur=25

With plans to go more local in three more countries by the end of the year, the OTT service provider decided to take off with a country closer to home

Tasmayee Laha Roy Feb 26, 2020 8:14 AM