Tanzila writes about advertising and marketing trends. Based out of Mumbai she looks out for interesting stories in the A&M space and is passionate about creativity in strategies.


Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers

Tanzila Shaikh May 30, 2023 9:12 AM

creative tech?blur=25

Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity

Tanzila Shaikh May 29, 2023 9:06 AM

Kaala teeka?blur=25

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their Cannes Lions 2023 entries

Tanzila Shaikh May 24, 2023 9:08 AM

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Both Dentsu Creative and VMLY&R have presented their sides of the argument after the former questioned the latter about the authenticity of the product they were promoting

Tanzila Shaikh May 23, 2023 1:53 PM

Cannes Lions?blur=25

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

Tanzila Shaikh May 22, 2023 1:26 PM


The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption

Tanzila Shaikh May 22, 2023 9:20 AM

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As excitement builds up for the big fat advertising fest, we got talking to the core team of Goafest 2023 about their expectations from this year's event and thoughts about the theme

Tanzila Shaikh May 18, 2023 1:32 PM


Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance to win at the festival of creativity

Tanzila Shaikh May 16, 2023 9:12 AM


These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Tanzila Shaikh May 16, 2023 9:08 AM


Bose Awasthi, Chief Marketing Officer at Marico Limited, tells us about Bhatt taking over the lush legacy of Vidya Balan as the brand ambassador of Nihar Shanti Amla Hair Oil

Tanzila Shaikh May 15, 2023 10:33 AM


Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill

Tanzila Shaikh May 12, 2023 9:19 AM


Along with Ganguly, Chief Financial Officer and Executive Director Amit Prabhu and Head - Sales & Operations Atul Bajaj to leave Puma

Tanzila Shaikh May 11, 2023 8:47 AM

Ahmed Aftab Naqvi?blur=25

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival

Tanzila Shaikh May 10, 2023 8:53 AM


The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m about his excitement and expectations from the festival of creativity

Tanzila Shaikh May 5, 2023 8:56 AM


Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix

Tanzila Shaikh May 5, 2023 8:51 AM


Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium

Tanzila Shaikh May 4, 2023 9:00 AM


Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward

Tanzila Shaikh May 2, 2023 8:59 AM


In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium

Tanzila Shaikh Apr 28, 2023 8:59 AM


Rahul Mathew, Chief Creative Officer, DDB Mudra Group, takes us through the two entries that they are sending for the festival and why have they chosen the same

Tanzila Shaikh Apr 26, 2023 12:48 PM