CSK designs innovative marketing campaign to attract fans in IPL 5?blur=25

After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising

Suraj Ramnath Mar 15, 2012 8:17 AM

Sony beefs up fiction line-up with ‘Shubh Vivaah’?blur=25

With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital

Suraj Ramnath Feb 22, 2012 7:27 AM

Tarun Katial on Spark Punjabi’s opening numbers?blur=25

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel

Suraj Ramnath Feb 17, 2012 9:38 AM

Jhalak Dikhla Jaa finds new home in Colors?blur=25

‘Jhalak Dikhlaja’ is the 3rd non-fiction show to shift from Sony to Colors, after ‘Bigg Boss’ & ‘Fear Factor India’. Will the shift see a ratings surge?

Suraj Ramnath Feb 15, 2012 1:06 PM

Star Pravah takes early lead among Marathi GECs?blur=25

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath Feb 14, 2012 8:27 AM

Dawn of a new marketing strategy for KKR?blur=25

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

SAB whips up patriotism with comedy in new show?blur=25

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath Feb 8, 2012 8:32 AM

Vh1’s multi-media promotion push for Grammy Awards?blur=25

The 54th Annual Grammy Awards is being promoted across print, TV, outdoor, BTL & digital medium. Idea is the title sponsor

Suraj Ramnath Feb 7, 2012 9:05 AM

Sahara withdrawal: Cricket’s loss, sports’ gain?blur=25

Sahara would be investing Rs 1,000 crore in Sahara Welfare Foundation to support various programmes, including setting up 20 sports centres

Suraj Ramnath Feb 6, 2012 9:26 AM

Reporter’s Diary: Pak too fail to play positively on green top?blur=25

Reporter Suraj Ramnath laments the Indian cricket team’s poor form and the whitewash it has faced in Australia

Suraj Ramnath Feb 4, 2012 8:56 AM

Fusion 2012: India looking beyond cricket and media?blur=25

Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat

Suraj Ramnath Feb 2, 2012 12:57 PM

Kotak Life takes Easy Cabs route to brand recall?blur=25

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

Colors ventures into sports entertainment?blur=25

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath Jan 20, 2012 9:27 AM

Fortune, Zee Khana Khazana invite moms to cook?blur=25

Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’

Suraj Ramnath Jan 19, 2012 10:17 AM

Comedy Central will unveil its campaign in Feb?blur=25

Viacom18’s sixth channel, Comedy Central, has roped in BBH as its creative partner. Vizeum is media AOR

Suraj Ramnath Jan 18, 2012 7:28 AM

Comedy Central to launch on Jan 23; Vizeum & BBH on board?blur=25

Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.

Suraj Ramnath Jan 17, 2012 5:13 PM

Reporter’s Diary: Blunder Down Under?blur=25

 Reporter Suraj Ramnath laments India’s poor show against the Aussies in the ongoing Test series & wonders how much the advertisers are losing out

Suraj Ramnath Jan 14, 2012 7:52 AM

Sports does well, garners 3.46 pc genre share in 2011?blur=25

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath Jan 13, 2012 11:44 AM

Food & lifestyle genre on growth path in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

Hindi GECs lose sheen; growth for movies in 2011?blur=25

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.

Suraj Ramnath Jan 12, 2012 8:05 AM