Authors
Social discovery, gamification, location and messaging - Tinder Founder and President Sean Rad says all four are captured with the app, which has made 8 billion matches so far, making it attractive to advertisers
Srabana Lahiri Jun 22, 2015 8:01 AM
Jasmin Sohrabji, CEO, SE Asia & India, Omnicom Media Group, who is on the Media Jury at the Cannes Lions International Festival of Creativity 2015, says net results and the easy comprehensibility of ideas in a campaign are the parameters she will rate high while judging at the festival
Srabana Lahiri Jun 19, 2015 8:33 AM
The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead
Srabana Lahiri & Simran Sabherwal Mar 10, 2015 8:31 AM
LV Krishnan, CEO of TAM Media Research says he does not agree with the way industry bodies are approaching their members in the run-up to BARC’s beginning. He says TAM is finalizing plans to begin Cross-Media Measurement & Geo-focused TV Audience Measurement, and questions the very premise of the BARC vs TAM debate
Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:23 AM
Punit Goenka, MD & CEO of ZEEL, Chairman of BARC and Vice-President of the IBF Board, says all the checks and balances are in place for transparent governance and a robust ratings system
Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:13 AM
Carefully worded document does not mention names, but asks members to exercise 'business prudence and review and close off existing arrangements'
Srabana Lahiri Mar 2, 2015 10:38 AM
Carefully worded document does not mention names, but asks members to exercise 'business prudence and review and close off existing arrangements'
Srabana Lahiri Mar 2, 2015 8:42 AM
Punit Goenka, MD & CEO, ZEEL, traces with us his journey so far, sharing anecdotes from the past and his vision for the future
Srabana Lahiri Dec 8, 2014 8:14 AM
Star India CEO Uday Shankar talks of life and business, his passions and aspirations, and undying love for the news media
Srabana Lahiri Dec 8, 2014 8:11 AM
Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional
Srabana Lahiri & Saloni Dutta Aug 11, 2014 8:10 AM
Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai
Srabana Lahiri Apr 10, 2014 7:44 AM
Ogilvy Chief says frustration with the industry awards system & the way it is handled compelled his agency to institute the ENVIES, designed to raise the bar for its people & recognise good work
Srabana Lahiri Dec 12, 2013 8:37 AM
The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products
Srabana Lahiri Dec 9, 2013 10:20 AM
The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products
Srabana Lahiri Dec 9, 2013 10:19 AM
The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products
Srabana Lahiri Dec 9, 2013 9:10 AM
There is room in the market as there are plenty of brands to be pitched for in any sector, says Mauricio Sabogal, Global CEO, Brand Programming Network
Srabana Lahiri Apr 26, 2013 6:43 PM
In conversation with MP & Former I&B Minister Ambika Soni, who led the DAS movement in India and was awarded IMPACT Person of the Year 2012 for the same. Excerpts:
Annurag Batra & Srabana Lahiri Dec 24, 2012 4:06 AM
The other winners were Hindustan Unilever, Marico, Reliance Communications and Mumbai District Aids Control Society
Srabana Lahiri Sep 4, 2012 10:14 PM
The other winners were Hindustan Unilever, Marico, Reliance Communications and Mumbai District Aids Control Society
Srabana Lahiri Sep 4, 2012 8:35 PM
Laura Desmond of SMG bets big on practices set around Insights & Analytics, Digital, and Content – the ‘three pillars’ of SMG’s ‘human experience’ positioning
Srabana Lahiri Jun 13, 2012 1:22 AM
