Authors
On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s digital transformation
Srabana Lahiri Jun 22, 2016 8:29 AM
Airbnb Co-founder's vision is to close cultural gap, and enjoy the pleasure of being a category creator
Srabana Lahiri Jun 21, 2016 8:20 AM
Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum
Srabana Lahiri Jun 20, 2016 8:34 AM
MG ‘Ambi’ Parameswaran talks about his book ‘Nawabs, Nudes, Noodles’, that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer’s role in the context of advertising through the years
Srabana Lahiri Jun 9, 2016 8:29 AM
Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...
Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM
Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affection and a standing ovation
Srabana Lahiri Apr 12, 2016 9:07 AM
Mogae Group Chairman Sandeep Goyal is betting big on Star Star, the new interactive, mobile platform from Tango Media, which he feels will bridge the last mile between brand communication and the customer
Srabana Lahiri Jan 6, 2016 8:51 AM
The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns
Srabana Lahiri Sep 7, 2015 8:19 AM
Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality
Srabana Lahiri Sep 4, 2015 9:00 AM
"Creating a brand that can change with time is the only truth of brand-building," says Shah Rukh Khan as he draws parallel between building a film career and building a brand. The actor was honoured with 'Advertising Icon Award' at the Summit
Srabana Lahiri Sep 4, 2015 7:47 AM
IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers
Srabana Lahiri Sep 3, 2015 9:09 AM
Open to selling title sponsorship of PKL only to someone as committed to kabaddi as us: Uday Shankar
Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)
Srabana Lahiri Aug 12, 2015 8:05 AM
For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’
Srabana Lahiri Jun 29, 2015 8:43 AM
Co-Chief Operating Officer of 21st Century Fox cites explosion of Internet growth and success of initiatives like Star India’s Hotstar app as reason for optimism
Srabana Lahiri Jun 27, 2015 1:32 PM
On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch
Sarmistha Neogy & Srabana Lahiri Jun 27, 2015 9:12 AM
Ad guru Piyush Pandey, a regular at the Cannes Lions International Festival of Creativity since 1994, talks of making human connections and how the festival has evolved over the last 21 years
Srabana Lahiri Jun 26, 2015 10:07 AM
Cox, Chief Product Officer of Facebook, says tools using augmented reality and virtual reality will change the mobile ad experience; sees next spurt of growth coming from India
Srabana Lahiri Jun 25, 2015 8:01 AM
Jonathan Mildenhall, CMO, Airbnb (former creative chief of Coca Cola), debated the role of creativity in today's business world at ‘Wake up with the Economist’ @Cannes Lions Beach Club, along with Pete Blackshaw, Global Head of Digital & Social Media of Nestle S.A and Bruce McColl, CMO of Mars
Srabana Lahiri Jun 24, 2015 8:36 AM
“It was a highly emotional time as we got to see the kind of gender issues that prevail all over the world,” said Sen NCD & SVP, J. Walter Thompson who is on Glass Lions jury. The award honours ad campaigns that address issues of gender inequality or prejudice
Srabana Lahiri Jun 23, 2015 9:17 AM
IAA India chapter's Cannes foray, talk of cricket, marketing to the five senses and more...
Srabana Lahiri Jun 23, 2015 7:57 AM
