Cannes Lions 2016: Cannes is the mecca of advertising and our presence must be felt here: Benoy Roychowdhury, HT Media?blur=25

On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s digital transformation

Srabana Lahiri Jun 22, 2016 8:29 AM

Cannes Lions 2016: Brian Chesky bets on Airbnb's capability to unite the world?blur=25

Airbnb Co-founder's vision is to close cultural gap, and enjoy the pleasure of being a category creator

Srabana Lahiri Jun 21, 2016 8:20 AM

Cannes Lions 2016: 'VR Virgins' to disappear; immersive experience set to overtake TV in a few years, say experts?blur=25

Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum

Srabana Lahiri Jun 20, 2016 8:34 AM

I wish CMOs were more involved in the final decision-making on ads: Ambi?blur=25

MG ‘Ambi’ Parameswaran talks about his book ‘Nawabs, Nudes, Noodles’, that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer’s role in the context of advertising through the years

Srabana Lahiri Jun 9, 2016 8:29 AM

Our focus is on increasing digital visitors by 50%: Girish Agarwal, Dainik Bhaskar?blur=25

Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...

Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM

Standing ovation for a moist-eyed Piyush Pandey @Goafest 2016?blur=25

Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affection and a standing ovation

Srabana Lahiri Apr 12, 2016 9:07 AM

Star Star will be to mobile what hashtag is to social media: Sandeep Goyal?blur=25

Mogae Group Chairman Sandeep Goyal is betting big on Star Star, the new interactive, mobile platform from Tango Media, which he feels will bridge the last mile between brand communication and the customer

Srabana Lahiri Jan 6, 2016 8:51 AM

Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit?blur=25

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

Branding is not about advertising, but good delivery: Amitabh Kant?blur=25

Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality

Srabana Lahiri Sep 4, 2015 9:00 AM

You all have taught me how to be a flexi-brand: Shah Rukh Khan @IAA Summit?blur=25

"Creating a brand that can change with time is the only truth of brand-building," says Shah Rukh Khan as he draws parallel between building a film career and building a brand. The actor was honoured with 'Advertising Icon Award' at the Summit

Srabana Lahiri Sep 4, 2015 7:47 AM

Embrace this 'new normal' that yesterday is not relevant today...: Srinivasan Swamy?blur=25

IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers

Srabana Lahiri Sep 3, 2015 9:09 AM

Open to selling title sponsorship of PKL only to someone as committed to kabaddi as us: Uday Shankar?blur=25

Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)

Srabana Lahiri Aug 12, 2015 8:05 AM

Cannes 2015: What's different about us was recognized and rewarded at the highest level: Josy Paul?blur=25

For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’

Srabana Lahiri Jun 29, 2015 8:43 AM

I see the greatest opportunity in India over the next 5-10 years: James Murdoch?blur=25

Co-Chief Operating Officer of 21st Century Fox cites explosion of Internet growth and success of initiatives like Star India’s Hotstar app as reason for optimism

Srabana Lahiri Jun 27, 2015 1:32 PM

O&M Pakistan and India collaborate on new film for Shan Foods; ad goes viral in Pakistan?blur=25

On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch

Sarmistha Neogy & Srabana Lahiri Jun 27, 2015 9:12 AM

Cannes 2015: India has earned its respect at the festival: Piyush Pandey?blur=25

Ad guru Piyush Pandey, a regular at the Cannes Lions International Festival of Creativity since 1994, talks of making human connections and how the festival has evolved over the last 21 years

Srabana Lahiri Jun 26, 2015 10:07 AM

Cannes 2015: Facebook's Chris Cox on next gen mobile ads and the need to learn Hindi in future?blur=25

Cox, Chief Product Officer of Facebook, says tools using augmented reality and virtual reality will change the mobile ad experience; sees next spurt of growth coming from India

Srabana Lahiri Jun 25, 2015 8:01 AM

Cannes 2015: At Coke, I was baby-sitting, at Airbnb, I feel like a parent: Jonathan Mildenhall?blur=25

Jonathan Mildenhall, CMO, Airbnb (former creative chief of Coca Cola), debated the role of creativity in today's business world at ‘Wake up with the Economist’ @Cannes Lions Beach Club, along with Pete Blackshaw, Global Head of Digital & Social Media of Nestle S.A and Bruce McColl, CMO of Mars

Srabana Lahiri Jun 24, 2015 8:36 AM

Cannes 2015: We cried while judging the Glass Lion entries: Tista Sen?blur=25

“It was a highly emotional time as we got to see the kind of gender issues that prevail all over the world,” said Sen NCD & SVP, J. Walter Thompson who is on Glass Lions jury. The award honours ad campaigns that address issues of gender inequality or prejudice

Srabana Lahiri Jun 23, 2015 9:17 AM

Cannes 2015: News from the Cabana Bar?blur=25

IAA India chapter's Cannes foray, talk of cricket, marketing to the five senses and more...

Srabana Lahiri Jun 23, 2015 7:57 AM